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Ep 67: Certifications vs. Real-World Experience, Analytics Evolution, and the Rise of Deep AI Traffic
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In this insightful episode of Enterprising Minds, Alex Pokorny and Dave Dougherty dive into the nuanced debate of certifications versus real-world experience in the digital marketing and analytics world. From the shifting skillsets required to stay competitive in analytics to the impact of evolving privacy laws and the rise of AI-driven traffic, this conversation unpacks the layers of modern marketing challenges.
The duo also explores how AI is reshaping content discovery and what that means for marketers accustomed to trackable user journeys. They dissect the tension between performance and brand marketing and share why soft skills, storytelling, and long-term content strategies are the new moat. Whether you're a data analyst, marketing strategist, or content creator, this episode offers actionable insights and thought-provoking takeaways.
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Connect with Dave
- Website: http://bit.ly/3Z5L3Pn
- YouTube: http://bit.ly/41zuOfc
- Instagram: https://bit.ly/41zCPjZ
- LinkedIn: https://bit.ly/40J3867
Connect with Ruthi
- LinkedIn: https://bit.ly/3ZvZH1v
Connect with Alex
- Website: http://bit.ly/3Z5MwVT
- LinkedIn: http://bit.ly/3KPDmIy
Chapters
1. Ep 67: Certifications vs. Real-World Experience, Analytics Evolution, and the Rise of Deep AI Traffic (00:00:00)
2. Certifications vs. Real World Experience (00:00:17)
3. The Evolution of Analytics Tools (00:04:46)
4. The Impact of Privacy Laws on Data Collection (00:10:38)
5. AI Traffic and Marketing Strategies (00:15:31)
6. Long-Term Strategy vs. Short-Term Results (00:20:40)
7. Expanding Digital Footprint (00:21:20)
8. Adapting KPIs and Marketing Metrics (00:23:29)
9. The Evolution of Content Creation (00:26:25)
10. Finding Your Unique Marketing Approach (00:31:00)
11. Challenge: Identify Your Preferred Channels (00:34:56)
67 episodes
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