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Enterprising Minds

Dave Dougherty, Ruthi Corcoran, Alex Pokorny

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Welcome to Enterprising Minds, where industry veterans, and friends, Alex Pokorny, Ruthi Corcoran, and Dave Dougherty delve into the evolving world of digital marketing, merging insights with innovation. Each episode explores the intricacies of marketing technology, AI-driven strategies, and key trends—from SEO tactics to data-driven decision-making. Beyond just discussing current trends, our hosts examine the interplay between technology, leadership, and organizational culture, providing pr ...
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Professor Brian Cox and Robin Ince host a witty, irreverent look at the world through scientists’ eyes. Joined by a panel of scientists, experts and celebrity science enthusiasts they investigate life, the universe and everything in between on The Infinite Monkey Cage from the BBC. From the smallest building blocks of life to the furthest stars, the curious monkeys pull apart the latest science to reveal fascinating and often bizarre insights into the world around us and what lies beyond. Ca ...
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Fishing rods at the ready, Brian Cox and Robin Ince attempt to reel in a creature that has baffled scientists since Aristotle: the eel. Wriggling in to help them uncover the mysteries of one of nature’s slimiest subjects are marine scientists David Righton and Caroline Durif, and comedian Lucy Porter. How do eels navigate such vast distances so dee…
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In this heartfelt and insightful episode of Enterprising Minds, Ruthi opens up about a tough professional day and how AI became an unexpected emotional sounding board. Dave and Alex join the discussion to explore the evolving role of AI tools like ChatGPT, Claude, Gemini, and Copilot—not just for productivity, but as personal and professional suppo…
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Robin Ince and Brian Cox wind up at the Royal Observatory in Greenwich – arguably the centre of time – to uncoil the mysteries of what time is and how on Earth (…and on moon) we keep track of it. Taking the time to join them are comedian Marcus Brigstocke, curator of the Royal Observatory Louise Devoy, and Head of the National Timing Centre Leon Lo…
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For once, Brian Cox and Robin Ince are on the same wavelength – with thinking caps firmly on, they plug into the science of brain-computer interfaces. Helping them decode the tech are neuroscientist Luke Bashford, biomedical engineer Anne Vanhoestenberghe, and comedian Phil Wang. Together the panel switches on to the possibilities of using implante…
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In this episode of Enterprise Minds, Dave Dougherty and Alex Pokorny tackle the ever-evolving world of B2B content strategy. Whether you're stepping into a new marketing role or overhauling outdated content, they explore tactical steps, team dynamics, and AI-driven tools that can streamline your workflow without sacrificing creativity. They discuss…
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In this episode of Enterprising Minds, the crew dives deep into how individuals and organizations react to generational shifts, technological change, and the rise of AI. From the cyclical nature of generational stereotypes to the challenges of implementing new tools, the conversation moves seamlessly between home improvement metaphors and enterpris…
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In this episode of Enterprising Minds, Dave Dougherty, Alex Pokorny, and Ruthi Corcoran tackle the enduring question: Is SEO really dead? From the rise of AI-driven search behaviors to the evolving nature of content marketing, the trio explores whether traditional SEO tactics still hold weight or if it's time to pivot entirely. They also dive into …
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Dave and Alex tackle the dark side of “productivity hacks” and automation. What they save you upfront can quietly cost you in maintenance, admin, and attention. Dave shares a real-world attempt to automate podcast workflows with Make.com and why he ultimately chose a done-for-you social tool. The duo explores why conceptual computer science matters…
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Dave and Alex get real about the “AI FOMO” era—why flashy tools and hypey ads won’t fix messy workflows, how automation platforms like Make, n8n, and Zapier actually help (and where they don’t), and what “mullet content strategy” means for brand hygiene and long-term reputation. From meta description fails to the risks of letting employees be your …
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In the latest episode of Enterprising Minds, the crew dives into a deep discussion on leveraging ChatGPT-5 and other AI tools to enhance productivity and career development. Alex updates the team on how using ChatGPT to create a 90-day plan has transformed his workflow, while Ruthi discusses setting boundaries to balance work and life effectively. …
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What is light? How has it shaped our understanding of the universe, our biology, and even our culture?In this illuminating episode Brian Cox and Robin Ince shine a spotlight on the fascinating science and history of light. From sun and circadian rhythms to the dazzling complexity of quantum, they explore how humans have understood and been influenc…
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As AI continues reshaping the search landscape, SEO isn't dead — it's just evolving. In this episode, Dave Dougherty and Alex Pokorny explore the seismic shifts happening in search engine optimization in 2025. From Google's algorithmic chaos and AI overviews to user trust, content strategy, and the slow return of PR and long-form authority content,…
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What really separates a moth from a butterfly? Is it just a matter of day and night, or is there more to this fluttering feud than meets the eye?Professor Brian Cox and Robin Ince flap into the fabulous world of Lepidoptera with Professor Jane Hill, Professor Chris Jiggins, and comedian Katy Brand. Together, they chase colourful wings through scien…
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Brian Cox and Robin Ince dig deep into the strata of an imagined human history to unearth the curious concept of technofossils. Joined by paleobiologist Sarah Gabbott, material scientist Mark Miodownik and comedian and tech enthusiast Aurie Styla the panel unearth how the everyday objects that we throw away today compare to fossils of the past. Tog…
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In this episode of Enterprising Minds, Alex, Ruthi, and Dave discuss the rapidly evolving job market for marketers and how you can adapt to it. The discussion explores the amount of times you can expect to get laid off, how many companies you can expect to work for, and how to get the experiences you need for a job if you can't get hired without th…
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Robin Ince and Brian Cox get out the ketchup and peel back the layers of one of the most versatile and beloved foods - potatoes. From the science of starch to the surprising role potatoes have played in history, we’re digging deep to uncover the truth behind the mighty spud.Chipping into the conversation are botanist Sandy Knapp, geneticist Glenn B…
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Brian Cox and Robin Ince are limbering up for a high-performance episode all about what it takes to build the perfect athlete.Joining them on the track are physiologist Dr Emma Ross, sports engineer Professor Steve Haake, Olympic rowing legend Helen Glover, and comedian Hugh Dennis - who’s getting into gear and reliving his cycling adventures in th…
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How do you balance innovation and caution in the age of enterprise AI? In this lively and thought-provoking episode of Enterprising Minds, hosts Dave Dougherty, Ruthi Corcoran, and Alex Pokorny dive into the complexities of AI in HR—from data privacy dilemmas to tool adoption challenges. Should you feed proprietary or personal data into AI tools? W…
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Brian Cox and Robin Ince blast off into a cosmic controversy as they ask, should humanity become an interplanetary species? At Harwell Campus, a space science innovation hub, they’re joined by astronaut Tim Peake, biologist and Royal Society prize winning author Kelly Weinersmith, and comedian Alan Davies to explore the science, ethics, and challen…
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Get ready for a landmark episode of The Infinite Monkey Cage as we celebrate our 201st show! Brian Cox and Robin Ince invite a lively panel of celebrity guests to pose their burning scientific questions to a top-tier team of scientists.Mel Giedroyc is tunnelling into the world of engineering, asking how we build and operate trains under some of the…
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In this episode of Enterprise Minds, hosts Dave Dougherty, Alex Pokorny, and Ruthi Corcoran explore the evolving discussion around agentic AI and its current state. They dissect the difference between longstanding automated workflows and the emerging (yet often overstated) promise of agentic AI—technology that can reason, act, and learn independent…
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In this episode of the Enterprising Minds podcast, co-hosts Ruthi Corcoran and Alex Pokorny dive deep into the evolving world of AI tools. From personal applications, such as sunscreen research and interior design experiments, to professional use cases that revolutionize marketing workflows, they explore the real-world implications of integrating A…
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Welcome to the latest episode of Enterprising Minds! In this episode, the entire crew dives deep into the current state of AI adoption and its impact on work and productivity. Alex kicks things off by asking whether we're near the 'critical mass' point where the widespread access to AI tools like ChatGPT is leading to meaningful output. The team ex…
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In Episode 53 of Enterprising Minds, hosts Dave Dougherty and Alex Pokorny take us into the AI Playground — a space where creativity meets strategy. From text-based RPGs and WWII battle simulations to public speaking and marketing strategy, this episode dives into surprising, fun, and impactful ways AI is being used beyond the typical productivity …
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In this episode of Enterprising Minds, Dave, Alex, and Ruthi dive deep into the realities of freelancing—from initial struggles and business development to pricing strategies and the art of building lasting client relationships. Alex shares hard-earned lessons from years in digital marketing and SEO freelancing, revealing how he navigated subcontra…
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In Episode 51 of Enterprise Minds, Dave Dougherty, Alex Pokorny, and Ruthi Corcoran dive deep into what it really takes to navigate and complete corporate projects successfully. From building smart alliances to managing egos and creating compelling visions, they offer tactical strategies for surviving and thriving in complex corporate environments.…
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Welcome to our milestone 50th episode! In this special episode, we delve into the world of freelancing, inspired by a listener's request. Join hosts Alex, Ruthi, and Dave as they share their personal experiences and expertise in freelancing, from the basics of setting up an LLC, managing finances, and understanding insurance, to practical advice on…
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In Episode 49 of Enterprising Minds, we explore the complex and often misunderstood balance between AI-driven automation and the irreplaceable value of human expertise in today’s business landscape. As AI tools become more sophisticated, businesses face new challenges in delivering truly personalized experiences, especially in the world of B2B comm…
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Brian Cox and Robin Ince unpick the hidden codes behind the shapes we see in nature with mathematicians Sarah Hart & Thomas Woolley and comedian Dave Gorman. The panel marvel at how evolution so often beats mathematicians to finding the most elegant solutions, after all, it’s had millennia to experiment. How do trees achieve the optimal distributio…
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In Episode 48 of Enterprising Minds, we tackle a pressing workplace challenge: effectively onboarding and engaging entry-level employees in an increasingly remote corporate environment. As we approach our 50th episode milestone, we share insights and tips in a coffee talk-style discussion featuring hosts Ruthi Corcoran, Alex Pokorny, and Dave Dough…
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Brian Cox and Robin Ince explore the history of music recording, joined by acoustics professor Trevor Cox, music professor Sam Bennett and musician and producer Brian Eno. Together they guide us through the evolution of sound recording, a space in which technology hasn’t stood still since its advent in the mid-1800s. We hear the very first recognis…
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Brian Cox and Robin Ince referee as Saturn and Jupiter square up to each other in a planetary face-off. Representing Team Saturn is space physicist Professor Michele Dougherty, and in the opposite corner is Dr Paul Abel on Team Jupiter. Katherine Parkinson judges this cosmic contest, casting the final vote to decide who will be awarded the coveted …
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Robin Ince and Brian Cox venture into the captivating and surprisingly mysterious realm of ice. Joining them on this cool adventure are former ice dancer Darren Harriott, glaciologist Liz Morris, polar explorer Felicity Aston and ice chemist Christoph Salzmann. From beautifully formed snowflakes to ice shelves in Antarctica, our guests discuss the …
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Brian Cox and Robin Ince kindly open the door for each other as they step into understanding altruism, asking why humans have evolved to help each other. Joining them to explore the human tendency to be kind is evolutionary biologist Steve Jones, psychologist Matti Wilks and comedian Jo Brand. Starting with the animal kingdom, we probe the biologic…
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In this episode of Enterprise Mind, Alex, Dave, and Ruthie dive deep into the evolving landscape of search engines, AI tools, and SEO strategies. They explore the claim that AI search will reduce traditional search engine volume by 25% by 2026, discussing whether AI-powered tools will surpass Google in providing personalized, useful results. The co…
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Brian Cox and Robin Ince slice deep into the lesser-explored world beneath us. To join them on the journey from the crust to the core they are joined by seismologist Ana Ferreira, geologist Chris Jackson and comedian Phil Wang. School children learn about the make-up of the Earth with an image depicting the Earth's core, mantle and crust layered ne…
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Happy New Year! In this episode of Enterprising Minds, hosts Dave Dougherty, Ruthi Corcoran, and Alex Pokorny dive into AI’s evolving role in digital marketing and its ripple effects on job roles. They explore AI-driven automation, the rise of generalist marketers, the impact of AI on corporate versus small business strategies, and how AI is changi…
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Brian Cox and Robin Ince uncover the unexpected history of the body in the archives of the Royal Society with special guests Prof Helen King, Sir Mark Walport, Keith Moore and Ed Byrne. Together they dissect some of the most surprising and peculiar beliefs that have been held about the body over the last 500 years, from wandering-womb hypotheses to…
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Brian Cox and Robin Ince dig into de-extinction asking, could we and should we resurrect creatures of the past? They are joined by geneticist Adam Rutherford, palaeontologist Susannah Maidment and comedian/virologist Ria Lina. Extinction has played a significant role in shaping the life we see on Earth today. It is estimated around 95% of species t…
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Brian Cox and Robin Ince expand their knowledge of elasticity with Olympian Bryony Page, comedian Jessica Fostekew & experts Dr Anna Ploszajski and Prof James Busfield from Queen Mary University of London. What makes stretchy things stretch? Together our panel journey through different applications of elastic materials and examine, at the molecular…
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In this episode of Enterprising Minds, hosts Alex and Dave delve into a reflective discussion on the influences that have shaped their thoughts and strategies in business and marketing. Drawing from his past in the music and guitar world, Dave discusses the idea of openly acknowledging one's influences—a practice he wishes marketers and business pr…
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Brian Cox and Robin Ince investigate the science of baby making - don’t worry, all theory, no practice! They are joined by Professor Joyce Harper, Dr Ben Steventon and comedian Sara Pascoe to discuss how just two cells can turn into trillions, or in other words, how an embryo can turn into an embryologist. The embryo-building processes across speci…
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Brian Cox and Robin Ince consider how different our understanding of the universe would be without the stars. They are joined by Maggie Aderin-Pocock, Roberto Trotta and comedian John Bishop who illuminate all that we have learnt from the stars and how different life would be without them. Every culture has looked up at the night sky, but why are w…
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In this episode of Enterprising Minds, join Dave and Alex as they explore the evolution of digital strategies over the last 15 years. They delve into the significant shifts in email marketing, the emergence of specialized marketing roles, and the balance between advanced tools and user-friendly systems. The discussion highlights the transition from…
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Brian Cox and Robin Ince emerge from the hedge row waking up their guests from hibernation to discuss the fascinating lives of Britain’s favourite mammal, the hedgehog. They are joined by hedgehog experts Hugh Warwick and Sophie Lund Rasmussen (also know as Dr Hedgehog), and by broadcaster and poet Pam Ayres. Sophie Lund Rasmussen has crowd sourced…
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Brian Cox and Robin Ince head to Bletchley Park with comedian Alan Davies, and cyber experts Victoria Baines and Richard Benham to decode cyberwarfare and discuss its future. As computers have shrunk from the size of rooms to fitting in our jacket pockets, our cyber sleuths explore the changing nature of cyber-attacks and defence. They decipher the…
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In the latest episode of Enterprising Minds, Dave and Alex discuss the potential and challenges of going freelance in the digital marketing landscape with a focus on SEO and the impact of AI. They explore the benefits and pitfalls of becoming a freelancer in late 2024 to early 2025, how AI is reshaping SEO and content creation, and the nuances of s…
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In this episode of Enterprising Minds, Alex Pokorny, Ruth Corcoran, and Dave Dougherty dive deep into opportunities LLMs and AI provide to the gaming and business landscapes. They explore how the accelerating AI development could bring NPCs to life with dynamic dialogues and intricate storylines. Ruth dives into the art of world-building and rule-b…
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Welcome to the latest episode of Enterprising Minds! Join our hosts for a dynamic rapid-fire episode where they tackle a variety of business challenges. From helping a traditional retail store transition to online sales, responding to a luxury hotel chain's reputation crisis, to finding strategies for an e-commerce fashion retailer facing tough com…
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In this episode of Enterprising Minds, Alex, Ruthi, and Dave explore the future of work, focusing on recent news about Amazon's decision to end remote and hybrid work for its corporate employees. The discussion covers the productivity impacts of remote vs. in-office work, the cultural dynamics of communication and collaboration, and personal experi…
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