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Ep 65: How to Revamp Your B2B Content Strategy in the Age of AI
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In this episode of Enterprise Minds, Dave Dougherty and Alex Pokorny tackle the ever-evolving world of B2B content strategy. Whether you're stepping into a new marketing role or overhauling outdated content, they explore tactical steps, team dynamics, and AI-driven tools that can streamline your workflow without sacrificing creativity. They discuss how to prioritize content fixes, gather critical internal data, handle internal politics around editing, and embrace AI to boost both operations and content creation. A must-listen for marketers navigating messy legacy systems and modern content demands.
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Connect with Dave
- Website: http://bit.ly/3Z5L3Pn
- YouTube: http://bit.ly/41zuOfc
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Connect with Ruthi
- LinkedIn: https://bit.ly/3ZvZH1v
Connect with Alex
- Website: http://bit.ly/3Z5MwVT
- LinkedIn: http://bit.ly/3KPDmIy
Chapters
1. Ep 65: How to Revamp Your B2B Content Strategy in the Age of AI (00:00:00)
2. Navigating AI and Marketing Changes (00:04:13)
3. Building Relationships and Gathering Data (00:05:49)
4. Implementing Changes and Gaining Buy-In (00:11:11)
5. Challenges of Digital Footprint (00:16:31)
6. AI in Advertising Campaigns (00:19:07)
7. Streamlining Content Creation with AI (00:21:12)
8. Human Element in AI-Driven Content (00:22:25)
9. Evaluating AI-Generated Content (00:23:41)
10. SEO and Content Strategy (00:27:53)
65 episodes
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