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Ep 36: Adapting to Change - Digital Marketing's Rapid Evolution and Crappy CTAs
Manage episode 428543969 series 3463546
Join Dave Dougherty and Alex Pokorny in Episode 36 of Enterprising Minds as they discuss the major changes that have shaped the digital marketing industry in recent years. They cover the evolution of social media algorithms, the transition to Google Analytics 4, the impact of AI on marketing practices, and the latest Google search changes. Plus, they provide practical tips for improving CTAs and share their thoughts on the future of AI in marketing.
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Connect with Dave
- Website: http://bit.ly/3Z5L3Pn
- YouTube: http://bit.ly/41zuOfc
- Instagram: https://bit.ly/41zCPjZ
- LinkedIn: https://bit.ly/40J3867
Connect with Ruthi
- LinkedIn: https://bit.ly/3ZvZH1v
Connect with Alex
- Website: http://bit.ly/3Z5MwVT
- LinkedIn: http://bit.ly/3KPDmIy
Chapters
1. Ep 36: Adapting to Change - Digital Marketing's Rapid Evolution and Crappy CTAs (00:00:00)
2. Reflecting on Digital Marketing Changes (00:01:41)
3. The Evolution of Social Media and Advertising (00:03:25)
4. Google's AI and Search Algorithm Shifts (00:04:50)
5. The Future of AI and Big Tech (00:07:07)
6. In-House vs. Agency Debate (00:17:48)
7. Current State of AI in Marketing (00:24:01)
8. The Long Runway for AI Adoption (00:24:36)
9. Early Adopters vs. General Public (00:24:53)
10. The Wild West of AI and Job Displacement (00:25:40)
11. Voice Assistants and Privacy Concerns (00:26:36)
12. The Challenge of Creating Quality Content (00:26:58)
13. Crappy CTAs, Marketing Strategies, and The Importance of Understanding Your Audience (00:27:27)
14. The Role of Creativity and Empathy in Marketing (00:35:45)
15. Building Trust in Marketing and Sales (00:41:14)
16. The Future of Automated Services (00:43:47)
61 episodes
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