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Ep 19: GPTs and 2024 Marketing & AI Predictions
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In this thought-provoking episode of Enterprising Minds, hosts Dave Dougherty, Alex Pokorny, and Ruthi Corcoran engage in a deep dive into the future of GPTs (Generative Pre-trained Transformers) and their impact on marketing strategies for 2024. Coming off of OpenAI's Dev Day announcements they explore the integration of AI tools in everyday business processes, the evolution of content creation, and the ethical considerations surrounding AI-generated content.
The conversation extends to predicting the trajectory of ebooks, the authenticity of AI in comparison to traditional content formats, and the potential legal challenges in AI applications. The hosts also discuss how AI might shape consumer interactions and content consumption in the near future.
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Connect with Dave
- Website: http://bit.ly/3Z5L3Pn
- YouTube: http://bit.ly/41zuOfc
- Instagram: https://bit.ly/41zCPjZ
- LinkedIn: https://bit.ly/40J3867
Connect with Ruthi
- LinkedIn: https://bit.ly/3ZvZH1v
Connect with Alex
- Website: http://bit.ly/3Z5MwVT
- LinkedIn: http://bit.ly/3KPDmIy
Chapters
1. Ep 19: GPTs and 2024 Marketing & AI Predictions (00:00:00)
2. Trying Out Zoom's AI Smart Summary Tool (00:00:50)
3. Discussion on AI and GPT's Impact on Content Creation (00:03:07)
4. Debate on the Future of eBooks and GPTs (00:04:54)
5. Ethical Concerns and Legal Implications of AI Content (00:11:58)
6. Audience Preferences and Content Consumption Trends (00:21:36)
7. Interview Insights: Chatbots and Immediacy (00:30:02)
8. Challenges in Chatbot Data Quality (00:31:09)
9. The Importance of Content and Education for Chatbots (00:32:10)
10. Promotion and Content Creation Strategies (00:33:37)
11. SEO vs. SEM: Content Strategy Dilemma (00:35:24)
12. Predictions for 2024: Chatbots and AI Productivity (00:37:00)
13. Advertising Overload and Consumer Rejection (00:43:31)
14. The Future of Advertising and AI (00:47:31)
61 episodes
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