In this episode of Enterprising Minds, Alex, Dave, and Ruthi discuss whether to use one primary domain, subdomains, or subfolders for international expansion into new digital markets, highlighting the complexities of SEO strategy for international markets. It's their belief that SEO strategy must be influenced by the languages, cultural aspects, and legal requirements, which can complicate global growth.
To cap things off they discuss AI in advertising and how much AI, bots, and humans are involved in the process of paid search advertising already.

Join the conversation by subscribing to Enterprising Minds on Apple, Spotify, YouTube, or your favorite podcast player. Don’t miss out on our bi-weekly episodes that bridge the gap between technology and creativity in digital marketing, and stay at the forefront of innovation with insights that can transform your business strategy and personal growth.

Show ideas or suggestions? Get in touch at [email protected]

Connect with Dave

• Website: http://bit.ly/3Z5L3Pn
• YouTube: http://bit.ly/41zuOfc
• Instagram: https://bit.ly/41zCPjZ
• LinkedIn: https://bit.ly/40J3867

Connect with Ruthi

• LinkedIn: https://bit.ly/3ZvZH1v

Connect with Alex

• Website: http://bit.ly/3Z5MwVT
• LinkedIn: http://bit.ly/3KPDmIy