Ep.113 - Most businesses say they want consistency. Few stick with it long enough to see the payoff. In this special fireside chat from IMPACT Live Hartford, Marcus Sheridan sits down with three leaders who are each at very different stages of their Endless Customers journey:

• Taffy Ragan, General Manager and Owner of Bill Ragan Roofing, six years into fearless content and still publishing three articles a week.
• Keven Ellison, VP of Marketing at AIS, who’s using automation and curiosity to drive adoption across his sales team.
• Melissa Bush, Marketing Manager at Superior Trucking Payroll Service, proving how even a small business with just three people can win big with the right tools.

This conversation pulls back the curtain on what it actually looks like to implement Endless Customers. The messy starts, the breakthrough moments, and the simple practices that lead to long-term growth. Highlights include:

• Why the first year is always messy and why that’s normal
• How to overcome the adoption gap between marketing and sales
• The compounding power of publishing three articles a week
• How self-service tools can generate results on day one
• Why Marcus says every leader needs to practice grace

If you’ve ever wondered what it takes to move from intention to impact, this is the episode to bookmark. Subscribe, leave a review, and follow for more straight-shooting conversations about content, sales, and what it means to lead with trust. #EndlessCustomers #MarcusSheridan #ContentMarketing #SalesEnablement #TrustContent #B2BMarketing #IMPACTplus #MarketingLeadership Click here to read the full article!