Earn Trust & Win More Customers In The Age Of AI. We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.
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Endless Customers Podcasts
The Dealer Playbook is the top-rated podcast for automotive professionals who want to dominate the retail industry. Hosted by Michael Cirillo, this show delivers expert interviews, proven strategies, and actionable insights to help you sell more cars, lead stronger teams, and grow thriving dealerships. Whether you work in sales, service, F&I, marketing, or management, you’ll gain the tools and confidence to excel in a rapidly evolving market. Join thousands of listeners every week who trust ...
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At iPop-Art, we understand that art is personal. That’s why we offer custom canvas prints that allow you to bring your unique vision to life. Whether you're looking to capture a special moment, create a statement piece for your office, or enhance your home with one-of-a-kind art, our custom printing services provide endless possibilities. Visit Us: https://ipop-art.com/ Our team is dedicated to ensuring your wall art looks exactly how you envision it. From family portraits to custom designs, ...
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Marriage. Kids. Big purchases. And zero time to figure it all out. Welcome to Broke Ass Dads — where Jordan and Scott keep it real about the chaos of dad life, modern marriage, and the endless carousel of kids’ activities, late-night Amazon regrets, and questionable financial decisions. 👨👧👦 From carpool logistics and custom SUVs to dance recitals, travel sports, and debating whether the third-row was really necessary — this is the honest, hilarious ride of fatherhood and adulting. Whether ...
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Welcome to The Custom Copper & Zinc Podcast—where expert craftsmanship meets timeless design! Hosted by Jorge Fiscal, owner of Custom Copper and Zinc, this podcast takes you inside the art and skill of handcrafted metalwork. Whether restoring historic landmarks or creating striking modern designs, copper and zinc bring unmatched beauty, durability, and character to any project. If you’re a homeowner, contractor, architect, or designer, this is your ultimate resource for expert insights, crea ...
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AnyGpt AI vision is to establish itself as the definitive platform for discovering custom GPTs that can elevate both your personal and professional life. At AnyGpt AI, we proudly present the Best GPTs List on the Web, and our mission is to bring this curated selection of invaluable custom GPTs to you. In a world where the possibilities with GPTs are endless, we recognize the importance of narrowing down the options to showcase only the most relevant and useful tools.
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THIS is The Link Up Lounge — your lounge for turning one link into endless opportunities. Your hosts, Tiffany and Donna, bring over 30 years of combined networking experience to every conversation. Here, we believe success isn’t just about what you know — it’s about who you link up with. Each week, we’ll share real-world strategies and powerful insights to help you network smarter, build lasting relationships, and create the kind of visibility that drives real business growth. Because the tr ...
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Bugling bull elk coming into your calls, rutting mule deer chasing does and belly crawling through cactus to put the sneak on a pronghorn is what western hunting is all about. The work and preparation that goes into a successful western hunt can be endless. Gathering and maintaining hunting gear, learning how to use a elk call or keeping up with hunting hot topics can keep anyone hunter busy throughout the year. My show The Western Hunting Hub Podcast is the hub for hunters that aspire to hu ...
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You've built your expertise. You've developed your frameworks. You know how to help your clients get results. But creating content that showcases all of that? It's draining your time and energy. Welcome to the AI Voice Authority Show—where coaches, course creators, and consultants learn how to train AI to amplify their business and expertise without losing what makes them unique. Host Kristen Poborsky shows you how to build AI systems that know your voice, your frameworks, and your business ...
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Ever feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road trip companions who've not only survived the marketing wilderness—we've mastered it. Lauren and Aurrie here, battle-tested marketers who've built businesses from the ground up. We're ditching the fluff and corporate-speak to give you the real deal: strategies that actually work, stories from the trenches, and ...
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Join Food Industry Finance Expert Sarah Delevan as she breaks down the need-to-know financial concepts for running a profitable food business, shares case studies and lessons from around the food industry, and highlights the many different ways to build a successful food business on your own terms through conversations with founders and industry experts. thegoodfoodcfo.substack.com
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Step into India's extraordinary market, teeming with endless opportunities! 🚀 But tread carefully, as establishing a consumer brand here is a herculean task 💪. With over a billion consumers and a rapidly growing economy 🌟, navigating this landscape is incredibly tough. Join founder Mouhiit Mohan of Blaash.io as he unveils success secrets in FMCG 😎. Gain invaluable insights from visionary disruptors like Dr. Vaidya, WrapnWeft, TshirtMatter, and Ecentric ✨. Brace yourself for the power-packed ...
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Welcome to Time for a Reset, the marketing podcast that gets behind the thinking of the industry’s sharpest leaders who are shaping the world’s most iconic brands. We ask the big questions: What does it take to drive real change? How do you stay ahead when the ground keeps shifting? From changing consumer expectations to marketing’s growing role on the board agenda, each episode digs into what matters now and what’s coming next. Expect smart conversations, practical takeaways, and a fresh pe ...
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Science VC explores the intersection of deeptech startups and venture capital. Each episode features conversations with startup founders, venture capitalists, and industry experts. Discover their stories, lessons learned, and predictions for the future. Learn more about the challenges and opportunities of fundraising for venture-backed startups innovating in agtech, biotech, energy, foodtech, healthtech, and sustainability.
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How Creating Content Led This Company To Acquisition
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42:09Ep.124 - Most leaders say they want scalable growth. Fewer are willing to build the culture it takes to get there. In this episode of Endless Customers, Alex Winter sits down with Jim Schultz, former CEO of Applied Educational Systems, to unpack how his team used the Endless Customers System™ to rebuild a company that was nearly out of options and …
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“Extremes Get Clicks”: What 3,000 Pros Just Told Us About AI vs. Google | Marcus Sheridan, Author of Endless Customers | Ep. 684
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1:02:04AI vs. Google isn’t theoretical anymore; your buyers are already switching how they search. In this episode, Marcus Sheridan (author of They Ask, You Answer and Endless Customers) shares fresh data from ~3,000 pros on how often they now use ChatGPT instead of Google, what that means for SEO, content, and lead gen, and how car dealerships can pivot …
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22 - The “Surprise and Delight” Method — How Small Gestures Create Big Word-of-Mouth
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24:36Send us a text What if standing out had less to do with what you say—and more to do with how you make people feel? In this episode, Donna and Tiffany break down the strategy of “surprise and delight” in real-world networking. They share the small, thoughtful gestures that have created referrals, opened doors, and left lasting impressions—like showi…
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“Every Crisis Is Free Profit” — How to Turn Disruption in the Industry Into Opportunity | Nir Bashan, founder of The Creator Mindset
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36:33What if your biggest dealership problems aren’t “market problems”… but creativity problems? In this episode of The Dealer Playbook, Michael sits down with Nir Bashan, world-renowned creativity expert, founder & CEO of The Creator Mindset, LLC, Clio Award winner, and Emmy-nominated former Hollywood/advertising executive to show car dealers how to us…
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Thanksgiving Talk: Spatchcocks, Sides, and Colonoscopies
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35:45In this special Thanksgiving episode of Broke Ass Dads, Jordan and Scott dive headfirst into holiday chaos, culinary traditions, awkward family dynamics, and… colonoscopies. Yes, really. From dissecting modern Thanksgiving menu debates like mac and cheese vs. stuffing, to the mysteries of why turkeys only seem to exist one month out of the year, th…
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BABOYOT with Shelley Elkovich of For Bitter For Worse: Patience, Pivots, and Path to Profitability
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57:00Sarah sits down with Shelley Elkovich, co-founder and CEO of For Bitter For Worse, to explore the financial strategy behind building a profitable specialty beverage brand. Shelley shares how self-manufacturing became a dual revenue stream through contract manufacturing, allowing her to control costs while generating additional income. The conversat…
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#102 | One AI Assistant, Eight Prompts: How I Turn Client Calls Into Content and Follow-Ups
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11:48What if you could turn every client call, sales conversation, and coaching session into content ideas, follow-up emails, success stories, and objection tracking—without hiring a team or spending hours on manual work? In this episode, Kristen takes you behind the scenes of her AI Voice Authority Call Analyzer, a single AI assistant powered by eight …
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The Marketing & Sales Shift That Changes Everything
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27:42Ep.123 - Most companies say they want to earn trust. But do they actually know how? In this episode of Endless Customers, Alex Winter sits down with IMPACT coach Ginger Henderson to unpack what it really takes to become a brand buyers believe in. From sales strategy to content creation to team alignment, this episode breaks down how trust is built …
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21 - Take Action — Because Connections Don't Build Themselves
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24:36Send us a text You don’t need the perfect script, outfit, or circumstances to build a strong network—just the willingness to act. In this episode, we’re talking about how taking messy, imperfect action leads to the most unexpected and rewarding connections. Tiffany shares how a solo event turned into something unforgettable, and Donna reflects on m…
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“Use the Equity, Not the Gut” Where the Data Says Your Car Will Sell Next | Yolanda Biswah, President of Canadian Black Book (CBB)
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26:29How should Canadian dealers REALLY be using data to price, appraise, and move inventory in 2025? In this episode of The Dealer Playbook, Michael sits down with Yolanda Bishwah, President of Canadian Black Book (CBB), the data backbone behind used vehicle valuations and residual forecasts for OEMs, lenders, and retailers across the country. With 65+…
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Dad vs. Dance Recital: The Ultimate Mismatch
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31:22This week on Broke Ass Dads, Jordan and Scott dive into the full-blown mayhem that happens when one half of the parental unit skips town — leaving the other to run the household. Scott shares his hour-by-hour meltdown as he tries to juggle cheer practice, a birthday party, a dance recital, and the elusive “purple costume bag”… all while desperately…
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#101: Why Your AI Script Isn't Fixing Your On-Camera Confidence
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8:13Ever prepped the perfect script, set up your lighting, and still felt totally off when you hit record? In this episode, Kristen walks you through why polished AI-generated scripts aren't enough if your nervous system isn't regulated. You'll hear why your body responds to being on camera like a survival threat, how that tension shows up in your ener…
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How To Simplify Your Data And Accelerate Growth
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38:24Ep.122 - Most marketers track data. Few actually understand what to do with it. In this episode of Endless Customers, Alex Winter sits down with Ruan Marinho, founder of SplashDash, for a straight-talking conversation about the power of visibility, the pitfalls of over-reporting, and how AI is quietly reshaping everything from search to strategy.Th…
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20 - Leveraging Customer Testimonials and Reviews for Maximum Impact
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22:14Send us a text What your client says about you can be more powerful than anything you write yourself. In this episode, Tiffany and Donna unpack how to collect, prompt, and strategically use testimonials and Google reviews to build credibility, connection, and visibility. They share exactly what makes a review useful (hint: it’s not “She was great!”…
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“Luxury Isn’t About Price” How to Deliver Premium Experiences That Raise Gross | Marion Cain, Founder of ACE & Creator of Kharisma Mastery
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35:11Guest Marion Cain (ACE founder; creator of Kharisma Mastery) breaks down a science-based playbook for dealership sales and F&I teams to own the room, deliver luxury touchpoints (on any brand), and turn trust into revenue. We cover the first 90 seconds, nonverbal cues, “portable stories,” True Cost of Ownership framing, and how to use GPT/AI to tail…
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One of my best friends luckily had his name drawn at the Sheep Show this last year and had himself a very memorable hunt. British Columbia Big Horn Sheep Hunt Sheep Show Full Curl Ram *If you enjoyed today's episode please subscribe/follow now to not miss the next episode. I would also appreciate a 5 star review on apple podcasts. Thank you all for…
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In this laugh-out-loud episode of Broke Ass Dads, Jordan and Scott prove that getting older isn’t for the weak — or the well-rested. After celebrating a birthday dinner that started at 5:30 PM (because, of course), the guys reflect on what it means to be “geriatric” dads. From struggling to climb the stairs, to debating the proper bedtime for grown…
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Stop #20: How to Build a Founder-Led Newsletter People Actually Read (and Share)
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28:39Every big brand starts in the trenches—and sometimes the most powerful growth lever is sitting in your inbox. Today, Lauren and Aurrie react to their chat with Ari Murray and go all-in on founder-led newsletters: quick history, what’s working now, and a simple way to structure a newsletter people actually look forward to. ✈️ GET THE FLIGHT DECK BRE…
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The Power of Organizing Your Data: What These Food Businesses Learned in Their First Month Using Financial Strategy Software
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41:38Sarah shares real stories from beta testers using The Good Food CFO financial strategy software for the first time: * A founder running five sales channels discovered their revenue tracking wasn’t set up to support strategic decision-making * A 16-year bakery owner finally understood where profit actually goes when monthly debt payments take it rig…
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#100 | Why Your AI Content Still Sounds Robotic (And It's Not Your Prompts)
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10:48In this episode I share the behind the scenes where iI ran the same transcript through two different AI assistants—one trained, one untrained. The results? Completely different. The untrained version was full of "let's dive in" and "unlock your potential." My trained assistant sounded exactly like me with almost zero editing needed. If you've been …
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212 - Youth Hunting and Molding the Perfect Hunter
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18:40I share the story of Ty's deer hunt and some things I've done to model the importance of hunting and getting him hooked wasn't hard but wasn't unintentional. Kids hunting Hunters model *If you enjoyed today's episode please subscribe/follow now to not miss the next episode. I would also appreciate a 5 star review on apple podcasts. Thank you all fo…
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How to Build Trust Signals That Win with AI and Buyers
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44:13Ep.121 - Most websites talk about trust. Very few prove it. In this episode of Endless Customers, Alex Winter sits down with IMPACT Website Strategist Mary Brown to explore the signals that shape buyer confidence, both for human visitors and the AI tools deciding what gets seen. This isn’t just another chat about SEO or content strategy. It’s a rea…
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19 - Behind-the-Scenes Systems That Strengthen Your Network
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31:28Send us a text What do you actually do with all those connections after an event? In this episode, Donna and Tiffany share the simple systems they use to build real relationships from quick hellos. From CRMs to Post-Its to spreadsheet hacks, they break down how to organize contacts in a way that feels doable—and actually gets used. You’ll hear how …
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In this hilarious “Broke Ass Dads” episode, Jordan and Scott dive into post-Halloween chaos, dad aging woes, and a World Series that left them both speechless. From Jordan’s candy addiction and “shaving cream fights” confession to Scott’s rookie mistake of critiquing his wife’s yoga pants, nothing is off-limits in this backyard therapy session. The…
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Stop #19: Ari Murray on Building Go-To-Millions, Making Media Human Again, and the Power of Personality in Marketing
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55:44Every brand story has a turning point—and Ari Murray’s begins with dropping out of law school. From customer service agent to VP of Growth at Sharma Brands, Ari’s career has been a masterclass in turning setbacks into strategy. Now, as the creator of Go-To-Millions, one of the most-loved newsletters in marketing, she’s redefining how founders build…
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#99 | How I Created Three Course Bonuses in 10 Minutes (And Why Most Creators Are Doing AI Content Wrong)
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11:11The Panic Call That Changed Everything Picture this: You launched your course seven months ago. Everything's going great. Students are engaged. Then someone asks about the bonuses you promised on the sales page... and you realize you never created them. That's exactly what happened to one of my clients last week. And instead of spiraling into weeks…
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94 - From Story to Strategy: Lucas Mack on Authentic Brand Growth
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40:30In this episode of Time for a Reset: Insights from Global Brand Marketers, brought to you by Overline, host Tiffany Wilburn welcomes Lucas Mack, Head of Global Brand Strategy at Kubota N.A. Lucas shares how authentic storytelling and brand purpose can transform business outcomes. Drawing from his experience with Fortune 100 brands like Microsoft an…
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The Transparent Pricing Page That Doubled Sales
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28:49Ep.120 - Most companies say they value transparency. Andrea Funk lives it.In this episode of Endless Customers, Alex Winter talks with Andrea Funk, founder of Too Cool T-Shirt Quilts, about how open pricing, honest teaching, and a few simple videos helped her win in a noisy market. Andrea shares how hearing Marcus Sheridan years ago led her to adop…
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Love Is Blind, Hoosiers Are Hot, and Halloween Gets Weird
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33:09This week on Broke Ass Dads, Jordan and Scott spiral from roasting “Love Is Blind” to full-blown Hoosier football fever. The dads debate whether reality show contestants have brain cells, gush over Indiana’s shocking dominance in college football, and break down why Coach Cignetti might actually be the Saban of the Midwest. Then, they pivot into fu…
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Stop #18 | Out of Home Marketing - Meeting Your Customers Where They Actually Are
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45:50Welcome to Season 3 of MAPPED OUT! In this reaction episode, Lauren and Aurrie dive deep into Ashley Chang's guerrilla marketing origin story—specifically, her strategy of posting flyers on downtown light poles. This episode reframes how we think about out-of-home marketing in a digital-first world and challenges the myth that social media alone wi…
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“Curiosity Beats Fear Every Time”: How Dealers Are Future-Proofing Their Teams for AI and Electrification | Sebrina Westbrooke, Program Manager at Georgian College | Ep. 683
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27:09Curiosity beats fear in modern retail automotive. In this episode of The Dealer Playbook, Michael Cirillo sits down with Sebrina Westbrooke, Program Manager at Georgian College’s Automotive Business School of Canada and lead for the Canadian Dealer Academy, to unpack how car dealerships are future-proofing leadership teams for AI, electrification, …
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BABOYOT w/ Kelley Scanlin of Pure Simple Foods
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1:04:25Can you build a CPG brand without chasing unicorn status? Kelley Scanlin, founder of Pure Simple Foods (parent to Lark-Ellen Farm and Purely Sprouted), shares how she grew from farmer’s market beginnings to operating a state-of-the-art manufacturing facility—all while refusing to compromise on quality. Sarah and Kelley dig into the strategic path m…
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98 | Stop Getting Bland AI Content: Use This Simple Training Method
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5:56Saturday morning. Coffee cup in hand. Listening to one of my mentors when she said something that made me literally pause mid-sip: "AI is just a yes person. It'll give you whatever answer you want, but only as good as what you feed it." Instantly, I started thinking about how many people (including myself) try to use AI tools, get bland results, an…
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How to Create a Culture of Performance on Your Marketing Team
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45:00Ep.119 - Most companies say they care. Southwest Exteriors lives it. In this episode of Endless Customers, Alex Winter sits down with Chris Wager, videographer at Southwest Exteriors, to unpack “purposeful humanity” and how a servant’s heart shows up in content, sales, and everyday service. This conversation gets practical. You’ll hear how leading …
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18 - Flipping the Script: From Fajitas to Follow-Ups—Networking in Real Life
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25:33Send us a text This episode flips the script—literally. Donna interviews Tiffany about what it's really like to walk into a networking event solo, strike up genuine conversations, and walk out with not only new contacts, but meaningful momentum. Tiffany shares the fajita-filled chaos of her latest event, the real connections she made, and how one s…
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Alex Lawrence: The Playbook for Selling EVs in a Volatile Market | Car Sales | Ep. 682
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44:27There’s something special about people who build where no blueprint exists. My guest today, Alex Lawrence, is one of those people. He’s a tech veteran, tenured professor, and serial entrepreneur who co-founded EV Auto, one of the first dealership groups in the U.S. dedicated entirely to used EVs and plug-in hybrids. But what really stands out about…
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Sparkle Megan, Sarcasm, and the Shopping Spiral
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32:03The dads are back and diving headfirst into fall weather, youth sports chaos, and the strange world of internet commenters. Jordan shares his viral post that sparked an online civil war about punctuality and parenting, while Scott reveals how one reality TV contestant—Sparkle Megan from Love Is Blind—has single-handedly wrecked his household budget…
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Stop #17 | How Ashley Chang Bootstrapped Sundays Into a Million-Dollar Mission
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50:27Every big brand starts in the trenches—and Ashley Chang is living proof that grassroots growth still wins. After watching her mom leave a software-engineering career to raise a family, Ashley made it her mission to build a future where no one has to choose between work and home. The result: Sundays—a company helping parents “scale their lives, not …
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97 | The Unpolished Truth: Why Your "Perfect" Content Is Actually Pushing Clients Away
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7:22I used to think if my videos weren't converting, something was wrong with my funnel. Maybe I needed better hooks. Better thumbnails. Better calls to action. I obsessed over posting strategies, optimized my workflows, tweaked my step-by-step content. But nothing changed. Then my coach said something that completely flipped the way I see content: "Kr…
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How Mazzella Changed Its Industry by Showing What Others Wouldn’t
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39:23Ep.118 - Most companies say they value transparency. Few actually show it. In this episode of Endless Customers, I sit down with Mike Close and Ben Hengst from Mazzella to talk about how video helped them open the doors, roll the cameras, and show the real work behind lifting and rigging. No polish. No fluff. Just the process, the people, and the c…
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17 - How to Get Referrals Without Asking (and Make It Easy for Others to Promote You)
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20:02Send us a text Referrals shouldn't be awkward, and they definitely shouldn't feel forced. In this episode, we're sharing how to create a business that gets talked about—even when you're not around. We break down the three-step system that makes it easy for people to refer you naturally: from clear messaging and memorable taglines to digital tools a…
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Tara Willis: How to Build a Culture That Sells Cars | Car Sales | Ep. 681
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27:20What makes someone dream of being in the car business, and then actually make it happen? In this episode, I sit down with Tara Willis, a seasoned automotive professional who turned her childhood love for cars into a 20-year career working with major automotive brands like BMW, Subaru, Nissan, and Infiniti. Tara now leads product marketing and incen…
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93 - The Importance of Brand Safety in an Increasingly Polarised Media Landscape
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26:55New episode of Time for a Reset, brought to you by Overline. "Keep your knowledge curve ahead of your action curve - it's a real discipline, and it's not easy because there's so much happening. Don't read about OpenAI - go use it. Don't read about TikTok - get on TikTok, which is bewildering, and obviously, the algorithm sucks you in.” Norm Johnsto…
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Back-and-Forth: Sports, Families, and a Halloween Dive
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29:58This week, the Broke Ass Dads are all over the map — literally. Jordan’s juggling travel, kids’ sports, and a wife who (apparently) can talk for hours in a parking lot, while Scott debates whether his college football obsession is actually a religion. The guys dive into college football chaos, Major League Baseball heartbreak, and why certain fanba…
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Profit by Design: Building a Food Business That Doesn't Require Endless Investment
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35:17Margins matter—but what’s the rest of the financial strategy that transforms good margins into actual profitability and positive cash flow? Sarah lays out the complete three-part framework behind “Profit by Design,” the philosophy helping food founders escape the 70% failure rate. Beyond product margins, you need clarity on your true operating expe…
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96 | One coaching call. 30 minutes. A month's worth of content...Here's exactly how.
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7:51You know that feeling when you finish a coaching call and think, "That was gold. I should turn this into content"? And then... you don't. Because who has time to transcribe it, write blog posts, create emails, and turn it into social content? That was me. Until last Tuesday. I had a coaching call about content repurposing. Full of insights. Perfect…
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211- Intro to Muzzleloaders with Tony Smotherman
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1:19:00I knew almost nothing about muzzleloaders prior to the conversation. Tony is a wealth of information and I had 100 more questions to ask but not enough time. Enjoy this episode with Tony Learn more about your ad choices. Visit megaphone.fm/adchoicesBy Clint Whitley
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How Bill Ragan Roofing Tripled Revenue with Endless Customers
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30:23Ep.117 - Most companies say they care about education. Few build their business on it. In this episode of Endless Customers, Alex Winter sits down with Taffy Ragan and Matt Carter from Bill Ragan Roofing to unpack how a Nashville roofer tripled revenue by getting radically helpful with content and smarter with sales. It is a practical, no-fluff loo…
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16 - Finishing the Year Strong: Recap of Speaker Event with Kevin Waugaman
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29:14By Tiffany Mason and Donna Rueppell
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Jean-Pierre Lacroix: The Most Underrated Tool For Selling More Cars | Car Sales | Ep 680
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