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Endless Customers Podcasts

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Endless Customers

Endless Customers

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Earn Trust & Win More Customers In The Age Of AI. We believe that the future of marketing is buyer education. When you obsess about your customers’ needs, you can start producing the content they’re hungry for. This is how to build trust and close deals in the digital age. This is the pathway to Endless Customers. An IMPACT podcast.
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The Dealer Playbook

Michael Cirillo

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The Dealer Playbook is the top-rated podcast for automotive professionals who want to dominate the retail industry. Hosted by Michael Cirillo, this show delivers expert interviews, proven strategies, and actionable insights to help you sell more cars, lead stronger teams, and grow thriving dealerships. Whether you work in sales, service, F&I, marketing, or management, you’ll gain the tools and confidence to excel in a rapidly evolving market. Join thousands of listeners every week who trust ...
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At iPop-Art, we understand that art is personal. That’s why we offer custom canvas prints that allow you to bring your unique vision to life. Whether you're looking to capture a special moment, create a statement piece for your office, or enhance your home with one-of-a-kind art, our custom printing services provide endless possibilities. Visit Us: https://ipop-art.com/ Our team is dedicated to ensuring your wall art looks exactly how you envision it. From family portraits to custom designs, ...
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Marriage. Kids. Big purchases. And zero time to figure it all out. Welcome to Broke Ass Dads — where Jordan and Scott keep it real about the chaos of dad life, modern marriage, and the endless carousel of kids’ activities, late-night Amazon regrets, and questionable financial decisions. 👨‍👧‍👦 From carpool logistics and custom SUVs to dance recitals, travel sports, and debating whether the third-row was really necessary — this is the honest, hilarious ride of fatherhood and adulting. Whether ...
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AnyGPT AI

AnyGpt Ai

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AnyGpt AI vision is to establish itself as the definitive platform for discovering custom GPTs that can elevate both your personal and professional life. At AnyGpt AI, we proudly present the Best GPTs List on the Web, and our mission is to bring this curated selection of invaluable custom GPTs to you. In a world where the possibilities with GPTs are endless, we recognize the importance of narrowing down the options to showcase only the most relevant and useful tools.
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Welcome to The Custom Copper & Zinc Podcast—where expert craftsmanship meets timeless design! Hosted by Jorge Fiscal, owner of Custom Copper and Zinc, this podcast takes you inside the art and skill of handcrafted metalwork. Whether restoring historic landmarks or creating striking modern designs, copper and zinc bring unmatched beauty, durability, and character to any project. If you’re a homeowner, contractor, architect, or designer, this is your ultimate resource for expert insights, crea ...
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Podcast Storyselling teaches entrepreneurs how to use their stories to build a podcast that attracts listeners, increases podcast downloads, and brings in paying clients. Each episode gives you one simple 15-minute action step you can use right away to boost podcast visibility and turn your message into revenue. You will learn how to use storytelling to sell, build trust with your audience, and create podcast content that drives real business growth. This is people-first podcasting. No burno ...
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WAKE UP! with the Sleeper Boys Podcast – Your New Favorite Hangout 🎙️😂 3 brothers. Endless laughs. Zero dull moments. Join Bill, Eddie, and Dean as they break down their observations of the week, draft their top picks in “Build Your Big 3,” dive into Dean’s latest conspiracy theory, and always wrap up the episode with a game in “Bill’s Balls Games” (don’t ask, Eddie named it). No set theme, just good vibes, great banter, and the kind of brotherly debates that’ll have you cracking up. 💥 New e ...
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MAPPED OUT

Lauren Loreto & Aurrie Hicks

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Ever feel like your marketing strategy and business plan is a maze of endless to-dos? MAPPED OUT is your GPS to breakthrough growth, minus the headaches. Think of us as your savvy road trip companions who've not only survived the marketing wilderness—we've mastered it. Lauren and Aurrie here, battle-tested marketers who've built businesses from the ground up. We're ditching the fluff and corporate-speak to give you the real deal: strategies that actually work, stories from the trenches, and ...
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Step into India's extraordinary market, teeming with endless opportunities! 🚀 But tread carefully, as establishing a consumer brand here is a herculean task 💪. With over a billion consumers and a rapidly growing economy 🌟, navigating this landscape is incredibly tough. Join founder Mouhiit Mohan of Blaash.io as he unveils success secrets in FMCG 😎. Gain invaluable insights from visionary disruptors like Dr. Vaidya, WrapnWeft, TshirtMatter, and Ecentric ✨. Brace yourself for the power-packed ...
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Bugling bull elk coming into your calls, rutting mule deer chasing does and belly crawling through cactus to put the sneak on a pronghorn is what western hunting is all about. The work and preparation that goes into a successful western hunt can be endless. Gathering and maintaining hunting gear, learning how to use a elk call or keeping up with hunting hot topics can keep anyone hunter busy throughout the year. My show The Western Hunting Hub Podcast is the hub for hunters that aspire to hu ...
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Welcome to Time for a Reset, the marketing podcast that gets behind the thinking of the industry’s sharpest leaders who are shaping the world’s most iconic brands. We ask the big questions: What does it take to drive real change? How do you stay ahead when the ground keeps shifting? From changing consumer expectations to marketing’s growing role on the board agenda, each episode digs into what matters now and what’s coming next. Expect smart conversations, practical takeaways, and a fresh pe ...
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Science VC explores the intersection of deeptech startups and venture capital. Each episode features conversations with startup founders, venture capitalists, and industry experts. Discover their stories, lessons learned, and predictions for the future. Learn more about the challenges and opportunities of fundraising for venture-backed startups innovating in agtech, biotech, energy, foodtech, healthtech, and sustainability.
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Ep.129 - Video is no longer optional. It is how today’s buyers learn, decide, and build trust, often before they ever speak to your sales team. In this episode of Endless Customers, Alex Winter talks with Lindsey Auten, Endless Customers Coach at IMPACT, about what it really takes to succeed with video in your business.This is not about chasing tre…
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Do dealership buildings actually sell cars, or do they quietly kill the experience? In this episode of The Dealer Playbook, we sit down with Josh Keough, Licensed Architect and Studio Director at Gensler, to unpack how dealership architecture, layout, and environment design directly impact sales efficiency, fixed ops performance, employee retention…
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Are you sitting on a story that could transform your podcast and business, but you're afraid to share it? You know the one - that defining moment that shaped who you are today. The problem isn't that your story is too big or too messy. The problem is you're trying to tell the whole thing when what your audience really needs is just one powerful sen…
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What if the reason things didn’t click in 2025 has less to do with your tools and more to do with your willingness to change? In this solo year in review episode, I’m slowing things down to reflect on what 2025 actually taught us. Not the highlight reel. The real stuff. The hard conversations, the uncomfortable growth, the moments where leadership,…
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Ep.128 - In this episode of Endless Customers, Alex Winter sits down with flood insurance educator and entrepreneur Chris Greene, president of The Flood Insurance Guru. They unpack what it takes to earn trust in a complex industry by making clarity a service and by answering the questions buyers are already asking in plain language. Chris shares ho…
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What if your success today could quietly sabotage your future, unless you build a plan beyond the next car deal? In this episode of The Dealer Playbook, I sit down with Tustin Ulrich, General Manager of Roper Kia (one of the most dominant Kia stores in Missouri) and founder of The 1% Effect, a real estate investor concierge designed specifically fo…
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Send us a text This week we get into the holiday mindset and talk about everything people actually deal with this time of year. We start with what you’re supposed to say to people during the holidays, then get into a list of gifts nobody wants — including used candles, period pads, and ankle weights. Bill considers whether he should go ice fishing,…
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Ep.127 - In this episode of Endless Customers, Alex Winter and Bob Ruffolo sit down with the CEO of Linta Roofing, Jeffrey Linta and videographer Hugh Gore. They unpack how a family-owned roofer in Myrtle Beach used radical transparency, paired with Big 5 Content, to become one of the most trusted companies in their market. The results have nearly …
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What happens when precision from aviation meets creativity in automotive marketing? In this episode, Ashley Brockhurst, Director of Marketing and Health & Safety at Charlesglen Toyota in Calgary, Alberta — “Alberta’s Celebration Destination” — shares how her dealership’s community-first philosophy is redefining what automotive retail can look like.…
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The dads are back… briefly. In this holiday hiatus episode of Broke Ass Dads, Jordan and Scott cover everything from one of the wildest coaching implosions in college football history to Indiana’s shocking rise as a legit football powerhouse. From butter knives and scandals at Michigan to the subjectivity of the Heisman Trophy, the guys break down …
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If you’ve been sitting on a quiz idea for months (or… 18 months 👀), this is your sign. Today, Lauren and Aurrie map out how to launch a quiz scrappy, use it as a data engine (not just a cute lead magnet), and build the “wings” after it’s already in the air. From results-first planning to routing logic, landing pages, email segmentation, and IG-era …
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Send us a text This week we break down a rough week for Former Michigan Football Head Coach Sherrone Moore and react to how everything unfolded. We also circle back to last week’s ChatGPT trivia answer before getting into some bizarre stories, including a man who swallowed a stolen James Bond necklace inside the store and a Target employee who mana…
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Ep.126 - In this episode of Endless Customers, Alex Winter sits down with VP Jaime Carpenter, content manager Abigail Carpenter, and IMPACT coach Ginger Henderson to unpack how Integra Electrical transformed its home services business into a marketing powerhouse. With their slow season fast approaching, paired with rising PPC costs, Jaime knew some…
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What happens when a dealer group bets big on hospitality, culture, and process, instead of pressure, price, and tradition? Today, multi-store operator JB Burnett joins me to unpack the launch of his brand new Ford Signature 2.0 store, the first of its kind in the world, and why the guest experience is now his most powerful competitive advantage. We…
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In this hilarious, high-energy episode of Broke Ass Dads, Scott and Jordan recap a wild night out as they venture from their quiet suburban lives into the chaos of Wrigleyville to watch Indiana clinch its first outright Big Ten Championship since 1945. From freezing on the train surrounded by Gen-Z “six-seven” chanters, to getting bullied by overco…
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Every industry has one person quietly powering the success of thousands of brands—and in the quiz-funnel world, that person is Josh Haynam, Co-Founder & CEO of Interact, the quiz builder behind 100M+ leads, 1.3B quiz views, and some of the biggest brands and creators online. Bootstrapped, profitable, and still founder-led after 12 years, Interact h…
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Send us a text This week we’re diving into everything from Eddie's terrible customer service experience to unbelievable good fortune — plus one of the strangest conspiracy theories we've talked about yet. We kick things off by welcoming a special guest and breaking down the Taco Bell 50K race that nobody asked for. Eddie shares a story about his ro…
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In this episode of Time for a Reset: Insights from Global Brand Marketers, brought to you by Overline, host Nick King speaks with Victoria Lozano, CMO of Crayola, about what it truly takes for legacy brands to stay culturally relevant. Victoria reveals how Crayola balances deep brand purpose with constant product innovation, thereby building an eco…
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Ep.125 - In this episode of Endless Customers, Alex Winter sits down with CEO Richard Sellar and IMPACT coach Allison Belles to unpack how Stellar One rebuilt its ERP sales model around radical transparency. No traditional sales team. Rather, transparent pricing, self-service fit quizzes, and assignment selling that continues into onboarding. And t…
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If you’ve ever wondered how a small-town Ford store ends up going mega-viral, builds a loyal community, and turns everyday dealership life into must-watch content… this episode is for you. Today I’m joined by the brilliant, hilarious, and wildly creative Noella Salter, the marketing manager behind Lang & Fetter Ford’s social media presence that the…
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In this week’s episode of Broke Ass Dads, Jordan and Scott crawl out of the Thanksgiving haze—20 pounds heavier, slightly injured (thanks to some aggressive turkey carving), and fully traumatized by long restaurant tables and family politics. The guys break down the chaos of hosting, “kids vs. adults” table conversations, cousins walks, and the mag…
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Send us a text This week’s episode as always covers everything from Macaroni Salad Style to a Serial Butt Sniffer getting arrested for a 3rd time! We start with a Thanksgiving recap before getting into an important debate: the best style of macaroni salad and potato salad. Eddie tells us a story he found about a 32-year-old man arrested for sprayin…
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Ep.124 - Most leaders say they want scalable growth. Fewer are willing to build the culture it takes to get there. In this episode of Endless Customers, Alex Winter sits down with Jim Schultz, former CEO of Applied Educational Systems, to unpack how his team used the Endless Customers System™ to rebuild a company that was nearly out of options and …
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What if your biggest dealership problems aren’t “market problems”… but creativity problems? In this episode of The Dealer Playbook, Michael sits down with Nir Bashan, world-renowned creativity expert, founder & CEO of The Creator Mindset, LLC, Clio Award winner, and Emmy-nominated former Hollywood/advertising executive to show car dealers how to us…
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In this special Thanksgiving episode of Broke Ass Dads, Jordan and Scott dive headfirst into holiday chaos, culinary traditions, awkward family dynamics, and… colonoscopies. Yes, really. From dissecting modern Thanksgiving menu debates like mac and cheese vs. stuffing, to the mysteries of why turkeys only seem to exist one month out of the year, th…
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Send us a text Happy Thanksgiving! This week we hit everything from overeating to fake legs to conspiracy theories hidden inside your holiday dinner. 🍽️ Portion-Control Problems – why we eat like we’re training for competition 🧠 Is Bill in a Mid-Life Crisis? And is social media making it worse? ❤️ Heart Surgeon Has a Heart Attack – important sympto…
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Ep.123 - Most companies say they want to earn trust. But do they actually know how? In this episode of Endless Customers, Alex Winter sits down with IMPACT coach Ginger Henderson to unpack what it really takes to become a brand buyers believe in. From sales strategy to content creation to team alignment, this episode breaks down how trust is built …
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How should Canadian dealers REALLY be using data to price, appraise, and move inventory in 2025? In this episode of The Dealer Playbook, Michael sits down with Yolanda Bishwah, President of Canadian Black Book (CBB), the data backbone behind used vehicle valuations and residual forecasts for OEMs, lenders, and retailers across the country. With 65+…
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This week on Broke Ass Dads, Jordan and Scott dive into the full-blown mayhem that happens when one half of the parental unit skips town — leaving the other to run the household. Scott shares his hour-by-hour meltdown as he tries to juggle cheer practice, a birthday party, a dance recital, and the elusive “purple costume bag”… all while desperately…
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Send us a text This week we cover everything from tipping burnout to lobsters at airports — and somehow end up talking about a possible royal robot. 💰 Tipping Culture Meltdown: Are we finally done tipping for everything? 🦞 Support Animal Lobster?! A guy tries to board a plane with emotional-support lobsters. 🚗 Man Marries His Car — true love or veh…
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Ep.122 - Most marketers track data. Few actually understand what to do with it. In this episode of Endless Customers, Alex Winter sits down with Ruan Marinho, founder of SplashDash, for a straight-talking conversation about the power of visibility, the pitfalls of over-reporting, and how AI is quietly reshaping everything from search to strategy.Th…
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Guest Marion Cain (ACE founder; creator of Kharisma Mastery) breaks down a science-based playbook for dealership sales and F&I teams to own the room, deliver luxury touchpoints (on any brand), and turn trust into revenue. We cover the first 90 seconds, nonverbal cues, “portable stories,” True Cost of Ownership framing, and how to use GPT/AI to tail…
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One of my best friends luckily had his name drawn at the Sheep Show this last year and had himself a very memorable hunt. British Columbia Big Horn Sheep Hunt Sheep Show Full Curl Ram *If you enjoyed today's episode please subscribe/follow now to not miss the next episode. I would also appreciate a 5 star review on apple podcasts. Thank you all for…
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In this laugh-out-loud episode of Broke Ass Dads, Jordan and Scott prove that getting older isn’t for the weak — or the well-rested. After celebrating a birthday dinner that started at 5:30 PM (because, of course), the guys reflect on what it means to be “geriatric” dads. From struggling to climb the stairs, to debating the proper bedtime for grown…
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Every big brand starts in the trenches—and sometimes the most powerful growth lever is sitting in your inbox. Today, Lauren and Aurrie react to their chat with Ari Murray and go all-in on founder-led newsletters: quick history, what’s working now, and a simple way to structure a newsletter people actually look forward to. ✈️ GET THE FLIGHT DECK BRE…
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Send us a text This week’s episode covers everything from winning the lottery to aliens invading by 2029 — and somehow, we still end up talking about people wanting to eat butt?! 💰 The lottery hits $865 million, so we decide what insane thing we’d buy first. 🗣️ When do you officially reach the age of not caring what people think? 🥪 A woman charges …
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I share the story of Ty's deer hunt and some things I've done to model the importance of hunting and getting him hooked wasn't hard but wasn't unintentional. Kids hunting Hunters model *If you enjoyed today's episode please subscribe/follow now to not miss the next episode. I would also appreciate a 5 star review on apple podcasts. Thank you all fo…
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Ep.121 - Most websites talk about trust. Very few prove it. In this episode of Endless Customers, Alex Winter sits down with IMPACT Website Strategist Mary Brown to explore the signals that shape buyer confidence, both for human visitors and the AI tools deciding what gets seen. This isn’t just another chat about SEO or content strategy. It’s a rea…
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AI vs. Google isn’t theoretical anymore; your buyers are already switching how they search. In this episode, Marcus Sheridan (author of They Ask, You Answer and Endless Customers) shares fresh data from ~3,000 pros on how often they now use ChatGPT instead of Google, what that means for SEO, content, and lead gen, and how car dealerships can pivot …
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In this hilarious “Broke Ass Dads” episode, Jordan and Scott dive into post-Halloween chaos, dad aging woes, and a World Series that left them both speechless. From Jordan’s candy addiction and “shaving cream fights” confession to Scott’s rookie mistake of critiquing his wife’s yoga pants, nothing is off-limits in this backyard therapy session. The…
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Every brand story has a turning point—and Ari Murray’s begins with dropping out of law school. From customer service agent to VP of Growth at Sharma Brands, Ari’s career has been a masterclass in turning setbacks into strategy. Now, as the creator of Go-To-Millions, one of the most-loved newsletters in marketing, she’s redefining how founders build…
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Send us a text This week’s episode is sure to have you laughing on your way to work, during work or at home! This week we talk about: Wendy’s food temps spark a debate: cold fries, hot buns, or just confusion? Bill’s health journey update … spoiler: still not going well. Ohio rep wants to ban AI from having human rights — yeah, that’s a real thing.…
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In this episode of Time for a Reset: Insights from Global Brand Marketers, brought to you by Overline, host Tiffany Wilburn welcomes Lucas Mack, Head of Global Brand Strategy at Kubota N.A. Lucas shares how authentic storytelling and brand purpose can transform business outcomes. Drawing from his experience with Fortune 100 brands like Microsoft an…
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Ep.120 - Most companies say they value transparency. Andrea Funk lives it.In this episode of Endless Customers, Alex Winter talks with Andrea Funk, founder of Too Cool T-Shirt Quilts, about how open pricing, honest teaching, and a few simple videos helped her win in a noisy market. Andrea shares how hearing Marcus Sheridan years ago led her to adop…
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Are you creating valuable content that somehow isn't converting listeners into clients? You're pouring your heart into every episode, sharing incredible insights, but something's missing. Here's the truth: you don't need better content: You need to get better at storytelling. Your story is the bridge between your podcast and your profit, between yo…
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This week on Broke Ass Dads, Jordan and Scott spiral from roasting “Love Is Blind” to full-blown Hoosier football fever. The dads debate whether reality show contestants have brain cells, gush over Indiana’s shocking dominance in college football, and break down why Coach Cignetti might actually be the Saban of the Midwest. Then, they pivot into fu…
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Welcome to Season 3 of MAPPED OUT! In this reaction episode, Lauren and Aurrie dive deep into Ashley Chang's guerrilla marketing origin story—specifically, her strategy of posting flyers on downtown light poles. This episode reframes how we think about out-of-home marketing in a digital-first world and challenges the myth that social media alone wi…
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Curiosity beats fear in modern retail automotive. In this episode of The Dealer Playbook, Michael Cirillo sits down with Sebrina Westbrooke, Program Manager at Georgian College’s Automotive Business School of Canada and lead for the Canadian Dealer Academy, to unpack how car dealerships are future-proofing leadership teams for AI, electrification, …
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Send us a text This week’s episode has everything from diet talk to AI crime! 🤯 👕 We kick things off debating keeping clothes that don’t fit and whether we’re all lying to ourselves about “future gym goals.” 🎮 Xbox announces a new console, and we break down the state of video games today. 🤖 A man goes on a crime spree because of ChatGPT — seriously…
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Ep.119 - Most companies say they care. Southwest Exteriors lives it. In this episode of Endless Customers, Alex Winter sits down with Chris Wager, videographer at Southwest Exteriors, to unpack “purposeful humanity” and how a servant’s heart shows up in content, sales, and everyday service. This conversation gets practical. You’ll hear how leading …
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