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[Limited Series]🥫SPAMAGEDDON🥫 12 Deliverability Hacks You Need Now 📬
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Manage episode 489631055 series 3426218
Apple: https://podcasts.apple.com/us/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson/id1701260891
Episode highlights:
(4:40) Don't wait to set your DMARC policy to p=quarantine or reject
(5:48) Keep your spam complaint rates below 0.1%
(6:25) Use double opt-in
(7:57) Validate your email list for good data hygiene
(8:50) Delete dormant accounts from your list
(9:12) Remove the complainers from your list
(10:00) Define Gmail annotations
(11:00) Anticipate AI-generated summaries
(11:45) Don't schedule sends at the top of the hour
(12:17) Make your emails accessible to all
(12:38) Get ready for AI legislation by revisiting your data collection practices
(13:16) Implement BIMI to associate your logo with your emails
(14:06) Jay's final thoughts
Check out our three most downloaded episodes:
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)
72 episodes
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on October 16, 2025 11:04 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 489631055 series 3426218
Apple: https://podcasts.apple.com/us/podcast/do-this-not-that-marketing-tips-with-jay-schwedelson/id1701260891
Episode highlights:
(4:40) Don't wait to set your DMARC policy to p=quarantine or reject
(5:48) Keep your spam complaint rates below 0.1%
(6:25) Use double opt-in
(7:57) Validate your email list for good data hygiene
(8:50) Delete dormant accounts from your list
(9:12) Remove the complainers from your list
(10:00) Define Gmail annotations
(11:00) Anticipate AI-generated summaries
(11:45) Don't schedule sends at the top of the hour
(12:17) Make your emails accessible to all
(12:38) Get ready for AI legislation by revisiting your data collection practices
(13:16) Implement BIMI to associate your logo with your emails
(14:06) Jay's final thoughts
Check out our three most downloaded episodes:
- Rethinking Customer Loyalty Programs: The Good, The Bad, and The Free Coffee
- The One Email Metric You’re Not Tracking (& Other Secrets to Killer Email Content) with MarketingProfs’ Ann Handley
- New Consumer Email Trends & Tips to Become a BFF Brand with the Data & Marketing Association (DMA)
72 episodes
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