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The Person in Personalisation: How to Humanize the eCommerce Customer Experience with author David Mannheim

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Manage episode 460777572 series 79607
Content provided by Chloë Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloë Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

David Mannheim is the author of “The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal”. AND founder of Made With Intent.

Hit PLAY to hear:

  • Why most personalisation isn’t personal—and how to fix it
  • The surprising link between empathy and customer retention
  • Netflix’s 10-year lesson on making personalisation work
  • The one question every brand should ask to connect deeply
  • Easy, actionable steps to humanize your marketing today

Key timestamps to dive straight in:

[05:38] Debate over email subject lines' impact importance.

[08:18] Feeling nickel-and-dimed; brands lack personalization empathy.

[11:24] In-store vs. online: personalization, empathy difference.

[13:16] Personalization: Familiarity, acknowledgment, care, intimacy, authenticity, listening.

[19:31] Brands should prioritize personalization for customer retention.

[23:12] Framework created; personalization start routes explored.

[24:30] Understanding intent personalizes communication in eCommerce.

[25:51] Listen to David’s Top Tips!

Full episode notes here: https://ecmp.info/525

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  continue reading

575 episodes

Artwork
iconShare
 
Manage episode 460777572 series 79607
Content provided by Chloë Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloë Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

David Mannheim is the author of “The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal”. AND founder of Made With Intent.

Hit PLAY to hear:

  • Why most personalisation isn’t personal—and how to fix it
  • The surprising link between empathy and customer retention
  • Netflix’s 10-year lesson on making personalisation work
  • The one question every brand should ask to connect deeply
  • Easy, actionable steps to humanize your marketing today

Key timestamps to dive straight in:

[05:38] Debate over email subject lines' impact importance.

[08:18] Feeling nickel-and-dimed; brands lack personalization empathy.

[11:24] In-store vs. online: personalization, empathy difference.

[13:16] Personalization: Familiarity, acknowledgment, care, intimacy, authenticity, listening.

[19:31] Brands should prioritize personalization for customer retention.

[23:12] Framework created; personalization start routes explored.

[24:30] Understanding intent personalizes communication in eCommerce.

[25:51] Listen to David’s Top Tips!

Full episode notes here: https://ecmp.info/525

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  continue reading

575 episodes

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