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Retention-First eCommerce: Inside Allure’s $2M Bricks-and-Clicks Strategy with Klim Yadrintsev

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Manage episode 499444322 series 79607
Content provided by Chloë Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloë Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Klim Yadrintsev is the founder and CEO at Allure, a luxury multi-brand fashion boutique based in the south of France. They sell via their physical store, and WooCommerce website. Founded in 2020 they now do around $2 million in sales a year, with annual growth at 20-30%.

In this episode, Klim breaks down the 3 strategies behind Allure’s rapid growth—and why retention, not ads, is their real secret weapon.

Hit PLAY to hear:

  • The 3 retention strategies that power a $2M luxury eCommerce brand 💡
  • Why Klim believes your physical store might be your best ad channel 🏬
  • How Allure builds personal relationships with shoppers using WhatsApp 📲
  • What happens when you watch customers shop on your website 👀
  • How a lean team of 7 runs a global boutique brand 💪
  • The unusual trick Allure uses to boost repeat purchases (without discounts) 🔁

Key timestamps to dive straight in:

[04:04] Fashion eCommerce Opportunity in France

[07:10] Personalized Wardrobe Consultation Service

[11:39] Retention-Focused Business Strategies

[14:02] Retail Operations and Marketing Strategy

[19:24] Personal Touch in eCommerce Segmentation

[22:03] Optimising Customer Purchase Journey

[23:59] Listen to Klim’s Top Tips!

Full episode notes here: https://ecmp.info/555

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/


--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
  continue reading

601 episodes

Artwork
iconShare
 
Manage episode 499444322 series 79607
Content provided by Chloë Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloë Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Klim Yadrintsev is the founder and CEO at Allure, a luxury multi-brand fashion boutique based in the south of France. They sell via their physical store, and WooCommerce website. Founded in 2020 they now do around $2 million in sales a year, with annual growth at 20-30%.

In this episode, Klim breaks down the 3 strategies behind Allure’s rapid growth—and why retention, not ads, is their real secret weapon.

Hit PLAY to hear:

  • The 3 retention strategies that power a $2M luxury eCommerce brand 💡
  • Why Klim believes your physical store might be your best ad channel 🏬
  • How Allure builds personal relationships with shoppers using WhatsApp 📲
  • What happens when you watch customers shop on your website 👀
  • How a lean team of 7 runs a global boutique brand 💪
  • The unusual trick Allure uses to boost repeat purchases (without discounts) 🔁

Key timestamps to dive straight in:

[04:04] Fashion eCommerce Opportunity in France

[07:10] Personalized Wardrobe Consultation Service

[11:39] Retention-Focused Business Strategies

[14:02] Retail Operations and Marketing Strategy

[19:24] Personal Touch in eCommerce Segmentation

[22:03] Optimising Customer Purchase Journey

[23:59] Listen to Klim’s Top Tips!

Full episode notes here: https://ecmp.info/555

This podcast uses the following third-party services for analysis:

Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/


--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
  continue reading

601 episodes

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