Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Chloë Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloë Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

Nip + Fab’s Secrets to Creating Profitable First Orders and Powerful Customer Personas in Beauty eCommerce

34:02
 
Share
 

Manage episode 491592831 series 79607
Content provided by Chloë Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloë Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Frederica Watson is the Head of eCommerce at UK beauty brand Nip + Fab. Founded over 10 years ago, they sell via their Shopify store and wholesale, and the DTC eCommerce site has a 7-figure turnover.

Hit PLAY to hear:

  • 💸 How Nip + Fab profits from the very first order (yes, really)
  • 🗣️ The customer interview that sparked a winning ad campaign
  • 👥 Why targeting by values beats targeting by age every time
  • 🔍 The simple survey trick that reveals why customers almost didn’t buy
  • 💬 How to turn real feedback into high-converting marketing copy
  • 🤝 The cross-team collaboration secret behind smarter customer personas

Key timestamps to dive straight in:

[04:53] Rodial Group's Dual Skincare Brands

[07:07] Collaborative Business Approach

[10:37] Effective Customer Acquisition Strategies

[13:27] Interests Over Age in Marketing

[18:07] Competitor Insight through Consumer Feedback

[21:13] "Optimise Sales with Confirmation Surveys"

[23:58] Listen to Frederica’s Top Tips!

Full episode notes here: https://ecmp.info/549

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  continue reading

584 episodes

Artwork
iconShare
 
Manage episode 491592831 series 79607
Content provided by Chloë Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloë Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Frederica Watson is the Head of eCommerce at UK beauty brand Nip + Fab. Founded over 10 years ago, they sell via their Shopify store and wholesale, and the DTC eCommerce site has a 7-figure turnover.

Hit PLAY to hear:

  • 💸 How Nip + Fab profits from the very first order (yes, really)
  • 🗣️ The customer interview that sparked a winning ad campaign
  • 👥 Why targeting by values beats targeting by age every time
  • 🔍 The simple survey trick that reveals why customers almost didn’t buy
  • 💬 How to turn real feedback into high-converting marketing copy
  • 🤝 The cross-team collaboration secret behind smarter customer personas

Key timestamps to dive straight in:

[04:53] Rodial Group's Dual Skincare Brands

[07:07] Collaborative Business Approach

[10:37] Effective Customer Acquisition Strategies

[13:27] Interests Over Age in Marketing

[18:07] Competitor Insight through Consumer Feedback

[21:13] "Optimise Sales with Confirmation Surveys"

[23:58] Listen to Frederica’s Top Tips!

Full episode notes here: https://ecmp.info/549

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  continue reading

584 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play