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La Matera’s Road to $4M: Growth, Founder-Led Content, and eCommerce Lessons

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Manage episode 496915911 series 79607
Content provided by Chloë Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloë Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

JM Craddock is the CEO and owner of La Matera, a belt brand focused on creating artisanal products that last.

Founded in 2012 they now sell via their Shopify site and wholesale channels are on track for $4 million this year. JM’s experience goes much further back though, as he was the first employee at Chubbies, including a key role in developing the returns system that became the first version of Loop Returns!

Hit PLAY to hear:

  • How Jon-Mark used an SBA loan to buy La Matera (and why he recommends it) 🏦
  • Why iPhone videos outperformed $10k ad shoots 🎥
  • The 3-part framework he used to grow La Matera fast 📈
  • What makes belts a “perfect eCommerce product” 🔥
  • The truth about expanding your product line (and what not to do) 🧵
  • His role in turning Chubbies’ returns system into Loop Returns 🔄

Key timestamps to dive straight in:

[04:25] "Relocated Business: Spicewood, Texas"

[08:41] "SBA Loan Benefits and Process"

[11:21] Strategic Business Planning & Marketing

[13:46] Reflection on Business Experience

[18:51] Balancing Focus and New Projects

[21:22] Listen to JM’s Top Tips!

Full episode notes here: https://ecmp.info/553

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  continue reading

588 episodes

Artwork
iconShare
 
Manage episode 496915911 series 79607
Content provided by Chloë Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloë Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

JM Craddock is the CEO and owner of La Matera, a belt brand focused on creating artisanal products that last.

Founded in 2012 they now sell via their Shopify site and wholesale channels are on track for $4 million this year. JM’s experience goes much further back though, as he was the first employee at Chubbies, including a key role in developing the returns system that became the first version of Loop Returns!

Hit PLAY to hear:

  • How Jon-Mark used an SBA loan to buy La Matera (and why he recommends it) 🏦
  • Why iPhone videos outperformed $10k ad shoots 🎥
  • The 3-part framework he used to grow La Matera fast 📈
  • What makes belts a “perfect eCommerce product” 🔥
  • The truth about expanding your product line (and what not to do) 🧵
  • His role in turning Chubbies’ returns system into Loop Returns 🔄

Key timestamps to dive straight in:

[04:25] "Relocated Business: Spicewood, Texas"

[08:41] "SBA Loan Benefits and Process"

[11:21] Strategic Business Planning & Marketing

[13:46] Reflection on Business Experience

[18:51] Balancing Focus and New Projects

[21:22] Listen to JM’s Top Tips!

Full episode notes here: https://ecmp.info/553

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  continue reading

588 episodes

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