Search a title or topic

Over 20 million podcasts, powered by 

Player FM logo
Artwork

Content provided by Chloë Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloë Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Player FM - Podcast App
Go offline with the Player FM app!

How to Launch a New Product Range: Lessons from Beards & Daisies with Joy Young

29:33
 
Share
 

Manage episode 457051854 series 79607
Content provided by Chloë Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloë Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Joy Young is the eCommerce and Marketing Manager at Beards & Daisies, sellers of plants and flowers. Founded in 2015, they now sell via their B2C Shopify store which does over 10,000 orders a month, wholesale customers like Dunelm, and have a team dedicated to looking after business customers for everything from corporate gifting and interior design to commercial installations.

Hit PLAY to hear:

  • Adding new products strategically
  • Using a phased approach to product launches
  • Investing in technology for project management
  • Making sure teams work together
  • Focusing on the customer and their needs

Key timestamps to dive straight in:

[06:28] Expanding customer base with frequently-purchased products.

[08:52] Team structure and what they outsource.

[13:33] Stagger launch phases for continuous promotional opportunities.

[14:23] Prioritize action, iterate quickly, embrace imperfection.

[18:10] Communication and feedback are key elements to success.

[20:46] Houseplants becoming interior decor, not horticulture.

[22:46] Listen to Joy’s Top Tips!

Full episode notes here: https://ecmp.info/522

Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals

.

.


This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
  continue reading

607 episodes

Artwork
iconShare
 
Manage episode 457051854 series 79607
Content provided by Chloë Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloë Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Joy Young is the eCommerce and Marketing Manager at Beards & Daisies, sellers of plants and flowers. Founded in 2015, they now sell via their B2C Shopify store which does over 10,000 orders a month, wholesale customers like Dunelm, and have a team dedicated to looking after business customers for everything from corporate gifting and interior design to commercial installations.

Hit PLAY to hear:

  • Adding new products strategically
  • Using a phased approach to product launches
  • Investing in technology for project management
  • Making sure teams work together
  • Focusing on the customer and their needs

Key timestamps to dive straight in:

[06:28] Expanding customer base with frequently-purchased products.

[08:52] Team structure and what they outsource.

[13:33] Stagger launch phases for continuous promotional opportunities.

[14:23] Prioritize action, iterate quickly, embrace imperfection.

[18:10] Communication and feedback are key elements to success.

[20:46] Houseplants becoming interior decor, not horticulture.

[22:46] Listen to Joy’s Top Tips!

Full episode notes here: https://ecmp.info/522

Download your copy of “Home Goals” now >>> https://ecmp.info/homegoals

.

.


This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/
--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
  continue reading

607 episodes

All episodes

×
 
Loading …

Welcome to Player FM!

Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.

 

Copyright 2025 | Privacy Policy | Terms of Service | | Copyright
Listen to this show while you explore
Play