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How Flare Audio Survived Meta Ad Chaos and Still Grew to £5M+
Manage episode 524242640 series 79607
Davies Roberts is co-CEO and co-founder of Flare Audio, the sound technology company who retail headphones, earplugs, and ear tools. Founded in 2010 they now sell globally via their Shopify store, Amazon, and a few retail partners, and are achieving around £5million in sales a year.
Back on the show for the third time, Davies shares the biggest challenges and breakthroughs Flare Audio has faced — from Meta ad chaos to game-changing sound innovation. A fast-paced episode packed with sharp lessons on resilience, product focus, and scaling a standout eCommerce brand.
Hit PLAY to hear:
· 🚨 How Flare Audio’s Meta ads collapsed overnight — and the surprising fix that halved their CPA.
· 🧩 Why your website wording might be sabotaging your ad performance without you knowing it.
· 🎧 The science behind how your ears distort sound… and how Flare turned that into a breakthrough product.
· 🌍 What tariff and customs changes REALLY mean for eCommerce brands selling globally in 2025.
· 💡 Why niche audiences can spark growth — but can never be your whole strategy.
· 🔧 How an inventor-founder balances deep R&D with fast-moving eCommerce realities.
Key timestamps to dive straight in:
[04:00] Business Challenges and Economic Strain
[07:49] Meta Ads Surge & Strategy Shift
[09:56] "Flare's Sound Revolution"
[14:02] "Invisible Sound Solution Marketing"
[17:16] "Innovative Sound Solutions Expanding"
[22:39] "Unlocking Music's True Clarity"
[23:48] "Holographic Audio Revolution"
[29:19] Listen to Davies’ Top Tips!
Full episode notes here: https://ecmp.info/573
--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
607 episodes
Manage episode 524242640 series 79607
Davies Roberts is co-CEO and co-founder of Flare Audio, the sound technology company who retail headphones, earplugs, and ear tools. Founded in 2010 they now sell globally via their Shopify store, Amazon, and a few retail partners, and are achieving around £5million in sales a year.
Back on the show for the third time, Davies shares the biggest challenges and breakthroughs Flare Audio has faced — from Meta ad chaos to game-changing sound innovation. A fast-paced episode packed with sharp lessons on resilience, product focus, and scaling a standout eCommerce brand.
Hit PLAY to hear:
· 🚨 How Flare Audio’s Meta ads collapsed overnight — and the surprising fix that halved their CPA.
· 🧩 Why your website wording might be sabotaging your ad performance without you knowing it.
· 🎧 The science behind how your ears distort sound… and how Flare turned that into a breakthrough product.
· 🌍 What tariff and customs changes REALLY mean for eCommerce brands selling globally in 2025.
· 💡 Why niche audiences can spark growth — but can never be your whole strategy.
· 🔧 How an inventor-founder balances deep R&D with fast-moving eCommerce realities.
Key timestamps to dive straight in:
[04:00] Business Challenges and Economic Strain
[07:49] Meta Ads Surge & Strategy Shift
[09:56] "Flare's Sound Revolution"
[14:02] "Invisible Sound Solution Marketing"
[17:16] "Innovative Sound Solutions Expanding"
[22:39] "Unlocking Music's True Clarity"
[23:48] "Holographic Audio Revolution"
[29:19] Listen to Davies’ Top Tips!
Full episode notes here: https://ecmp.info/573
--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
607 episodes
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