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How Flare Audio Survived Meta Ad Chaos and Still Grew to £5M+

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Manage episode 524242640 series 79607
Content provided by Chloë Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloë Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Davies Roberts is co-CEO and co-founder of Flare Audio, the sound technology company who retail headphones, earplugs, and ear tools. Founded in 2010 they now sell globally via their Shopify store, Amazon, and a few retail partners, and are achieving around £5million in sales a year.

Back on the show for the third time, Davies shares the biggest challenges and breakthroughs Flare Audio has faced — from Meta ad chaos to game-changing sound innovation. A fast-paced episode packed with sharp lessons on resilience, product focus, and scaling a standout eCommerce brand.

Hit PLAY to hear:

· 🚨 How Flare Audio’s Meta ads collapsed overnight — and the surprising fix that halved their CPA.

· 🧩 Why your website wording might be sabotaging your ad performance without you knowing it.

· 🎧 The science behind how your ears distort sound… and how Flare turned that into a breakthrough product.

· 🌍 What tariff and customs changes REALLY mean for eCommerce brands selling globally in 2025.

· 💡 Why niche audiences can spark growth — but can never be your whole strategy.

· 🔧 How an inventor-founder balances deep R&D with fast-moving eCommerce realities.

Key timestamps to dive straight in:

[04:00] Business Challenges and Economic Strain

[07:49] Meta Ads Surge & Strategy Shift

[09:56] "Flare's Sound Revolution"

[14:02] "Invisible Sound Solution Marketing"

[17:16] "Innovative Sound Solutions Expanding"

[22:39] "Unlocking Music's True Clarity"

[23:48] "Holographic Audio Revolution"

[29:19] Listen to Davies’ Top Tips!

Full episode notes here: https://ecmp.info/573


--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
  continue reading

607 episodes

Artwork
iconShare
 
Manage episode 524242640 series 79607
Content provided by Chloë Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloë Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Davies Roberts is co-CEO and co-founder of Flare Audio, the sound technology company who retail headphones, earplugs, and ear tools. Founded in 2010 they now sell globally via their Shopify store, Amazon, and a few retail partners, and are achieving around £5million in sales a year.

Back on the show for the third time, Davies shares the biggest challenges and breakthroughs Flare Audio has faced — from Meta ad chaos to game-changing sound innovation. A fast-paced episode packed with sharp lessons on resilience, product focus, and scaling a standout eCommerce brand.

Hit PLAY to hear:

· 🚨 How Flare Audio’s Meta ads collapsed overnight — and the surprising fix that halved their CPA.

· 🧩 Why your website wording might be sabotaging your ad performance without you knowing it.

· 🎧 The science behind how your ears distort sound… and how Flare turned that into a breakthrough product.

· 🌍 What tariff and customs changes REALLY mean for eCommerce brands selling globally in 2025.

· 💡 Why niche audiences can spark growth — but can never be your whole strategy.

· 🔧 How an inventor-founder balances deep R&D with fast-moving eCommerce realities.

Key timestamps to dive straight in:

[04:00] Business Challenges and Economic Strain

[07:49] Meta Ads Surge & Strategy Shift

[09:56] "Flare's Sound Revolution"

[14:02] "Invisible Sound Solution Marketing"

[17:16] "Innovative Sound Solutions Expanding"

[22:39] "Unlocking Music's True Clarity"

[23:48] "Holographic Audio Revolution"

[29:19] Listen to Davies’ Top Tips!

Full episode notes here: https://ecmp.info/573


--- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
  continue reading

607 episodes

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