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From Lockdown Startup to Global Brand: The Possum Play Approach to eCommerce Expansion

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Manage episode 486294172 series 79607
Content provided by Chloë Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloë Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Renee Cizel & Giorgia Rossi from Possum Play, sellers of the play sofa that transforms into 100s of different configurations! Founded in 2021 they now sell internationally via their 3 country specific Shopify stores, with 40,000 happy families loving the product already.

Hit PLAY to hear:

  • 🎯 How Possum Play hit 40,000 customers with just a 3-person team
  • 🚀 The smart, low-budget strategy behind their global expansion
  • 📦 Why they fulfilled their first containers by hand—and what it taught them
  • 🧠 The "do it yourself until you can’t" rule that protects their profits
  • 🛋️ How they built a hero product and resisted the urge to over-expand
  • 💡 The hiring mindset shift that helped them scale without burnout

Key timestamps to dive straight in:

[05:07] "Appreciation for 3PL Partners"

[10:02] Founders' Struggle: Control vs. Growth

[13:44] Hiring for Potential, Not Experience

[14:31] "Impact of Past Experience on Success"

[18:08] Word-of-Mouth Growth Strategy

[19:51] Listen to Renee and Giorgia’s Top Tips!

Full episode notes here: https://ecmp.info/545

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  continue reading

580 episodes

Artwork
iconShare
 
Manage episode 486294172 series 79607
Content provided by Chloë Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloë Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Renee Cizel & Giorgia Rossi from Possum Play, sellers of the play sofa that transforms into 100s of different configurations! Founded in 2021 they now sell internationally via their 3 country specific Shopify stores, with 40,000 happy families loving the product already.

Hit PLAY to hear:

  • 🎯 How Possum Play hit 40,000 customers with just a 3-person team
  • 🚀 The smart, low-budget strategy behind their global expansion
  • 📦 Why they fulfilled their first containers by hand—and what it taught them
  • 🧠 The "do it yourself until you can’t" rule that protects their profits
  • 🛋️ How they built a hero product and resisted the urge to over-expand
  • 💡 The hiring mindset shift that helped them scale without burnout

Key timestamps to dive straight in:

[05:07] "Appreciation for 3PL Partners"

[10:02] Founders' Struggle: Control vs. Growth

[13:44] Hiring for Potential, Not Experience

[14:31] "Impact of Past Experience on Success"

[18:08] Word-of-Mouth Growth Strategy

[19:51] Listen to Renee and Giorgia’s Top Tips!

Full episode notes here: https://ecmp.info/545

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  continue reading

580 episodes

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