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Doubling Down on Faire: Bare Kind's Post-Spring Fair Strategy with Andrew Kemp

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Manage episode 467016916 series 79607
Content provided by Chloë Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloë Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Andrew Kemp is the MD at Bare Kind, the animal saving bamboo sock company. Founded in 2017 and selling via Shopify and Faire they now do £700,000 a year, and sell into a 1,000 retailers.

Hit PLAY to hear:

  • How Bare Kind grew from 0 to 1,000 retailers in just 2 years
  • Why trade shows are fading—and what works better for B2B sales
  • The #1 mistake brands make on Faire (and how to fix it)
  • A surprising niche that became Bare Kind’s biggest customer base
  • The secret to turning first-time buyers into repeat customers
  • Why SEO matters just as much for B2B as it does for DTC

Key timestamps to dive straight in:

[03:56] Lucy’s eco-friendly business success.

[06:46] B2B growth via venture-funded platform.

[09:43] Challenges of switching sales strategies.

[13:48] Faire dominates B2B eCommerce.

[18:12] Spring Fair attendance decline factors.

[21:34] Decline in year two trade shows.

[24:24] Listen to Andrew’s Top Tips!

Sign Up Now to Faire

Full episode notes here: https://ecmp.info/530

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  continue reading

575 episodes

Artwork
iconShare
 
Manage episode 467016916 series 79607
Content provided by Chloë Thomas. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Chloë Thomas or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Andrew Kemp is the MD at Bare Kind, the animal saving bamboo sock company. Founded in 2017 and selling via Shopify and Faire they now do £700,000 a year, and sell into a 1,000 retailers.

Hit PLAY to hear:

  • How Bare Kind grew from 0 to 1,000 retailers in just 2 years
  • Why trade shows are fading—and what works better for B2B sales
  • The #1 mistake brands make on Faire (and how to fix it)
  • A surprising niche that became Bare Kind’s biggest customer base
  • The secret to turning first-time buyers into repeat customers
  • Why SEO matters just as much for B2B as it does for DTC

Key timestamps to dive straight in:

[03:56] Lucy’s eco-friendly business success.

[06:46] B2B growth via venture-funded platform.

[09:43] Challenges of switching sales strategies.

[13:48] Faire dominates B2B eCommerce.

[18:12] Spring Fair attendance decline factors.

[21:34] Decline in year two trade shows.

[24:24] Listen to Andrew’s Top Tips!

Sign Up Now to Faire

Full episode notes here: https://ecmp.info/530

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  continue reading

575 episodes

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