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Content provided by Julie Spear. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julie Spear or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
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The Retail Round-Up - Slap a Plus on It - Episode 382
Manage episode 469646749 series 1754722
Content provided by Julie Spear. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julie Spear or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations.
It’s time for another episode of the Retail Round-Up, February edition!
Major shifts are happening in the world of e-commerce, and this episode explores the cutting-edge developments, innovations, and the impact they are having on brands, retailers, and customers alike.
Joining us today are resident experts Ross Walker, Director of Retail Media at Acadia, and Armin Alipahic, Operations Team Lead.
Make sure you tune in to find out more!
KEY TAKEAWAYS
In this episode, Julie, Jordan, Ross, and Armin discuss:
Amazon's New Direction:
Amazon will direct customers to brand sites when products are unavailable on Amazon.
Insights into potential motivations, benefits, and downsides for Amazon, brands, and consumers.
Speculations on how this will impact Amazon’s relationship with brands and their existing models.
Ulta Beauty and Omnichannel Integration:
Ulta's integration of in-store inventory with brand D2C sites using the Lucky platform.
Examination of the implications for brands, customers, and potential for other retailers to adopt similar strategies.
Sponsored Content in AI Platforms:
Discussion around Rufus AI containing sponsored ads in its search results.
Predictions on Amazon's strategy for monetizing Rufus and parallels drawn to traditional advertising platforms like Google.
AI for Catalog Management:
Amazon's use of AI for filling in missing product attributes and mapping spreadsheets to ease catalog management.
The challenges and benefits this presents to brands, particularly those with large catalogs.
Amazon's Performance Plus and Brand Plus:
Analysis of these tools for optimizing advertising on and off Amazon's platform.
Examination of their effectiveness, particularly in targeting new customers vs. retargeting existing ones.
162 episodes
Share
Manage episode 469646749 series 1754722
Content provided by Julie Spear. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julie Spear or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations.
It’s time for another episode of the Retail Round-Up, February edition!
Major shifts are happening in the world of e-commerce, and this episode explores the cutting-edge developments, innovations, and the impact they are having on brands, retailers, and customers alike.
Joining us today are resident experts Ross Walker, Director of Retail Media at Acadia, and Armin Alipahic, Operations Team Lead.
Make sure you tune in to find out more!
KEY TAKEAWAYS
In this episode, Julie, Jordan, Ross, and Armin discuss:
Amazon's New Direction:
Amazon will direct customers to brand sites when products are unavailable on Amazon.
Insights into potential motivations, benefits, and downsides for Amazon, brands, and consumers.
Speculations on how this will impact Amazon’s relationship with brands and their existing models.
Ulta Beauty and Omnichannel Integration:
Ulta's integration of in-store inventory with brand D2C sites using the Lucky platform.
Examination of the implications for brands, customers, and potential for other retailers to adopt similar strategies.
Sponsored Content in AI Platforms:
Discussion around Rufus AI containing sponsored ads in its search results.
Predictions on Amazon's strategy for monetizing Rufus and parallels drawn to traditional advertising platforms like Google.
AI for Catalog Management:
Amazon's use of AI for filling in missing product attributes and mapping spreadsheets to ease catalog management.
The challenges and benefits this presents to brands, particularly those with large catalogs.
Amazon's Performance Plus and Brand Plus:
Analysis of these tools for optimizing advertising on and off Amazon's platform.
Examination of their effectiveness, particularly in targeting new customers vs. retargeting existing ones.
162 episodes
All episodes
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Similar to Ecommerce Braintrust
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
The Craig Groeschel Leadership Podcast offers personal, practical coaching lessons that take the mystery out of leadership. In each episode of the Craig Groeschel Leadership Podcast, Craig brings you empowering insights and easy-to-understand takeaways you can use to lead yourself and lead your team. You’ll learn effective ways to grow as a leader, optimize your time, develop your team, and structure your organization.
…
continue reading
Leading Up is a top-ranking leadership podcast to help you work, lead, and live differently. In Season 7, we’ll shine a light on storytelling, and how it can help aspiring leaders communicate better. Alan Todd, VP of Leadership Development at Udemy, sits down with some of the most thoughtful and exciting leaders, practitioners, and thinkers. Together, we’ll help you unlock your potential and become an even better leader. New episodes drop every Wednesday, so be sure to follow the podcast to ...
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continue reading
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
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continue reading
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Go offline with the Player FM app!
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