Get access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential. Ecommerce Braintrust
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Kirimasters Podcasts

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Why Q4 2025 Hits Different Shahrez Anjum and Laurie Tovo of Acadia - Episode 416
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24:39🎙️Interview With Shahrez Anjum and Laurie Tovo of Acadia DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. Today we're joined by two fantastic guests from Acadia: Shahrez Anjum from our Account Management team and Lau…
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Making Sense of Amazon DSP's Integrations with Roku, Disney, Netflix, and the Open Internet With Pat Petriello of Acadia - Episode 415
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28:04🎙️Interview With Pat Petriello of Acadia DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. Today, we're digging into how Amazon's DSP has expanded its streaming and connected TV media buying footprint through strategi…
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Prime Big Deal Days 2025 Recap - Episode 414
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25:43🎙️Prime Big Deal Days Data Breakdown With the Acadia Team DESCRIPTION Welcome to The Ecommerce Braintrust podcast! In this episode, Director of Retail Media at Acadia, Ross Walker, is joined by cohost and retail roundup resident expert, Armin Alispahic, stepping in for the show's regular hosts, Julie Spear and Jordan Ripley. Today's discussion dive…
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The Retail Round-Up - AMC for All, Commingling for None, and Creators Get Paid - Episode 413
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24:59🎙️News Review with Armin Alispahic and Ross Walker DESCRIPTION Welcome to another edition of The Retail Round Up: your monthly recap of the biggest headlines and developments in the retail world. As always, Ross Walker is here to unpack everything happening in the world of ads, and Armin Alispahic will take us through the latest in operations and o…
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Operationalizing Influencers and Other Lessons from Kelsey Knight of Slumberkins - Episode 412
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19:47🎙️Interview with Kelsey Knight of Slumberkins DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. Today, we're excited to be joined by Kelsey Knight, Chief Commercial Officer at Slumberkins, an emotional learning brand …
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Same Goal, Different Game: Framing the Value of Amazon, Instacart & Walmart with Ross Walker & Damiano Ciarrocchi - Episode 411
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22:37🎙️Interview with Ross Walker & Damiano Ciarrocchi of Acadia DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. Today, we're joined by our resident masters of media, Ross Walker and Damiano Ciarrocchi, to dig into the o…
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Start With the Shopper - Lessons in Growth with Scott Lester of eos - Episode 410
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20:22Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. Today, we're thrilled to be joined by Scott Lester, Senior Manager of Digital & E-commerce at eos: the brand behind the beloved Evolution of Smooth products, from body lotions and…
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How To Build a Future-Ready Organization with Lauren Livak Gilbert of Digital Shelf Institute - Episode 409
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23:57🎙️Interview With Lauren Livak Gilbert of Digital Shelf Institute DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're excited to welcome back a returning guest: Lauren Livak Gilbert, Executive Director of the Digita…
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The Retail Round-Up - Rufus Remembers, the Variation Collapse That Wasn't, and the Shifting RMN Ad Tech Allegiances - Episode 408
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26:19🎙️News Review with Armin Alispahic and Ross Walker DESCRIPTION Welcome to another edition of The Retail Round Up: your monthly recap of the biggest headlines and developments in the retail world. This edition covers Amazon's evolving AI shopping assistant, Rufus; key operational changes for sellers; tech stack shakeups among major retailers; and Ti…
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AI is Changing Your Shopper Journey With Chris Perry of Firstmovr - Episode 407
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33:06Today, we're joined by a familiar voice and a musically inclined CPG thought leader: Chris Perry of firstmovr. He's spent the last several months educating brands on how to prepare for a new age of product discovery and conversion paths with the dawn of AI-enabled search. We're thrilled to have him back to share key insights and practical takeaways…
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The "Digitally Influenced Shopper Report" and the Breakdown of Online vs. In-store With Mike Black From Profitero+ - Episode 406
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30:06Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're excited to welcome Mike Black, Chief Growth Officer at Profitero+. We'll be diving into their latest report, "The Digitally Influenced Shopper", which reveals how shoppers ar…
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OLV's "Table Stakes" Moment With Ross Walker and Carel van Rooyen of Acadia - Episode 405
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20:33DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're tackling what might be the least glamourously named ad product out there: OLV, short for "Online Video." But don't let the name fool you. Behind that bland acrony…
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The Retail Round-Up - Vendor Gets BTPs, Vine Gets Retail Ready-Er, and I Know How Much OLV You Watched Last Summer - Episode 404
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28:15🎙️News Review with Scott Ohsman, Armin Alispahic, and Ross Walker DESCRIPTION Welcome to another edition of The Retail Round Up: your monthly recap of the biggest headlines and developments in the retail world. Today, we're joined by a very special returning guest: Scott Ohsman from the Always Off Brand podcast. We're also bringing back our go-to e…
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Are You Still Using DSP Like It's 2023? With Pat Petriello of Acadia - Episode 403
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30:25🎙️Interview With Pat Petriello of Acadia DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're excited to welcome back Pat Petriello, our Director of Retail Marketplace Strategy, for a deep dive into Amazon DSP. We'l…
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Rufus Is Here…Are Brands Doing Anything? With Russ Dieringer From Stratably - Episode 402
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21:19Today, we're delighted to welcome back a longtime friend of the show, Russ Dieringer. He's here to share key insights from Stratably's latest research, diving into how brands are navigating content optimization for Rufus and the evolving landscape of AI-driven search. Tune in to find out more! KEY TAKEAWAYS In this episode, Julie, Jordan, and Russ …
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Prime Day 2025, Unpacked: 4 Days, 4 Experts - Episode 401
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34:15🎙️Prime Day Data Breakdown With the Acadia Team DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Amazon has made it official: this year's Prime Day was the biggest one yet. We're recording this episode on the afternoon of Mo…
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The Retail Round-Up - Amazon Tightens Up, Walmart Catches Up, and a Post-Posts World - Episode 400
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21:28🎙️News Review with Armin Alispahic and Ross Walker DESCRIPTION Welcome to another edition of The Retail Round-Up: your monthly recap of the biggest headlines and developments in the retail world. Prime Day may be breathing down our necks, but that's not stopping Armin Alispahic and Ross Walker from jumping in to help us unpack a wave of industry ne…
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Crave-Worthy Nutrition: TRUBAR 's Path from Concept to Shelf | Category Disruptors - Erica Groussman of TRUBAR  - Episode 399
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19:47🎙️Interview with Erica Groussman of TRUBAR DESCRIPTION This final Category Disruptors episode brings the series full circle in the best way. We hope you enjoyed it! In this final episode of the series spotlighting powerhouse female CEOs and founders, we're joined by Erica Groussman, co-founder and CEO of TRUBRANDS, the company behind the fan-favori…
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From Family Recipe to Challenger Brand | Category Disruptors - Laurel Orley of Daily Crunch  - Episode 398
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31:04DESCRIPTION The Category Disruptors Series continues! It's time for Part 3 in our series spotlighting the female CEOs and founders behind some of the fastest-growing and most innovative brands in their categories. In this episode, we spotlight Laurel Orley, co-founder and CEO of Daily Crunch—the sprouted nut snack brand shaking up what they call th…
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Fueling Families, Driving Growth: The Recipe Behind the #1 Brand on Instacart | Category Disruptors - Anouck Gotlib of Belgian Boys  - Episode 397
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28:05🎙️Interview with Anouck Gotlib of Belgian Boys The Category Disruptors Series continues! We're excited to share Part 2 in our series spotlighting the female CEOs and founders behind some of the fastest-growing and most innovative brands in their categories. This episode features Anouck Gotlib, co-founder and CEO of Belgian Boys—the company behind t…
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The Mission That Built a $100 Million CPG Brand | Category Disruptors - Loren Castle of Sweet Loren's - Episode 396
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29:16🎙️Interview with Loren Castle of Sweet Loren's DESCRIPTION The Category Disruptors Series is finally here! 🎉 We are releasing 4 parts spotlighting the female CEOs and founders behind some of the fastest-growing and most innovative brands in their respective categories. We're thrilled to kick things off with a true trailblazer—Loren Castle, founder …
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The Retail Round-Up - "AI Eats My Listing" - Episode 395
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20:31🎙️News Review with Armin Alispahic and Ross Walker DESCRIPTION Welcome to another edition of The Retail Round Up: your monthly recap of the biggest headlines and developments in the retail world. We're recording at the tail end of May and we're already halfway through 2025. But the pace of change isn't slowing down. New product launches and platfor…
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The Maturation of AMC for Sponsored Ads with Ross Walker and Carlos Sastre - Episode 394
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22:53Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. In today's episode, we're diving into a topic that's been heating up since Amazon unveiled it at Unboxed last October: using AMC audiences for Sponsored Products. It's a conversation that…
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A New Framework for Content Scoring with Gary Hammerschlag - Episode 393
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20:14🎙️Interview with Gary Hammerschlag DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're joined by our in-house organic strategy expert, Gary Hammerschlag. He'll walk us through the evolution of content scoring, shar…
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Why This Year's Prime Day Ad Strategy Needs to Be Different | Part 2 with Damiano Ciarrocchi - Episode 392
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26:59Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. We're back with Part 2 of our special Prime Day series, and today we're diving deep into Ad Strategy. Joining us today is Damiano Ciarrocchi, our Senior Retail Media Manager. With years o…
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