Get access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential. Ecommerce Braintrust
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Kirimasters Podcasts

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The Retail Round-Up - Amazon Tightens Up, Walmart Catches Up, and a Post-Posts World - Episode 400
21:28
21:28
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21:28🎙️News Review with Armin Alispahic and Ross Walker DESCRIPTION Welcome to another edition of The Retail Round-Up: your monthly recap of the biggest headlines and developments in the retail world. Prime Day may be breathing down our necks, but that’s not stopping Armin Alispahic and Ross Walker from jumping in to help us unpack a wave of industry ne…
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Crave-Worthy Nutrition: TRUBAR ’s Path from Concept to Shelf | Category Disruptors - Erica Groussman of TRUBAR - Episode 399
19:47
19:47
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19:47🎙️Interview with Erica Groussman of TRUBAR DESCRIPTION This final Category Disruptors episode brings the series full circle in the best way. We hope you enjoyed it! In this final episode of the series spotlighting powerhouse female CEOs and founders, we’re joined by Erica Groussman, co-founder and CEO of TRUBRANDS, the company behind the fan-favori…
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From Family Recipe to Challenger Brand | Category Disruptors - Laurel Orley of Daily Crunch - Episode 398
31:04
31:04
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31:04DESCRIPTION The Category Disruptors Series continues! It’s time for Part 3 in our series spotlighting the female CEOs and founders behind some of the fastest-growing and most innovative brands in their categories. In this episode, we spotlight Laurel Orley, co-founder and CEO of Daily Crunch—the sprouted nut snack brand shaking up what they call th…
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Fueling Families, Driving Growth: The Recipe Behind the #1 Brand on Instacart | Category Disruptors - Anouck Gotlib of Belgian Boys - Episode 397
28:05
28:05
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28:05🎙️Interview with Anouck Gotlib of Belgian Boys The Category Disruptors Series continues! We’re excited to share Part 2 in our series spotlighting the female CEOs and founders behind some of the fastest-growing and most innovative brands in their categories. This episode features Anouck Gotlib, co-founder and CEO of Belgian Boys—the company behind t…
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The Mission That Built a $100 Million CPG Brand | Category Disruptors - Loren Castle of Sweet Loren’s - Episode 396
29:16
29:16
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29:16🎙️Interview with Loren Castle of Sweet Loren’s DESCRIPTION The Category Disruptors Series is finally here! 🎉 We are releasing 4 parts spotlighting the female CEOs and founders behind some of the fastest-growing and most innovative brands in their respective categories. We’re thrilled to kick things off with a true trailblazer—Loren Castle, founder …
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The Retail Round-Up - “AI Eats My Listing” - Episode 395
20:31
20:31
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20:31🎙️News Review with Armin Alispahic and Ross Walker DESCRIPTION Welcome to another edition of The Retail Round Up: your monthly recap of the biggest headlines and developments in the retail world. We're recording at the tail end of May and we’re already halfway through 2025. But the pace of change isn't slowing down. New product launches and platfor…
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The Maturation of AMC for Sponsored Ads with Ross Walker and Carlos Sastre - Episode 394
22:53
22:53
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22:53Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. In today’s episode, we’re diving into a topic that’s been heating up since Amazon unveiled it at Unboxed last October: using AMC audiences for Sponsored Products. It’s a conversation that…
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A New Framework for Content Scoring with Gary Hammerschlag - Episode 393
20:14
20:14
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20:14🎙️Interview with Gary Hammerschlag DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're joined by our in-house organic strategy expert, Gary Hammerschlag. He'll walk us through the evolution of content scoring, shar…
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Why This Year’s Prime Day Ad Strategy Needs to Be Different | Part 2 with Damiano Ciarrocchi - Episode 392
26:59
26:59
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26:59Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. We’re back with Part 2 of our special Prime Day series, and today we’re diving deep into Ad Strategy. Joining us today is Damiano Ciarrocchi, our Senior Retail Media Manager. With years o…
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The Retail Round-Up - “Agentic” Has Entered the Chat - Episode 391
27:57
27:57
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27:57Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. This is your April edition of the Retail Round-Up! In today’s episode, we dive into the latest trends shaking up the retail media landscape, from AI-driven shopping innovations and Walmar…
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Looking Forward to Prime Day | Part 1 - with Joanna Otto & Predrag Vetnic - Episode 390
27:31
27:31
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27:31Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today kicks off a special two-part series designed to get you fully prepared for Prime Day. In this first episode, we’re diving deep into the operational, promotional, and organic strateg…
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Bridging Gaps and Breaking Silos - How IT Drives Growth with Lauren Livak Gilbert & Jon Harding - Episode 389
28:25
28:25
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28:25Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we’re thrilled to welcome two fantastic guests: Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute, and Jon Harding, SVP and Global CIO at Conair. They’re here…
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Moving From the 5% to the 95% - The Principles of Demand Generation With Pat Petriello - Episode 388
32:52
32:52
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32:52Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today we’re bringing back our very own Director of Retail Marketplace Strategy, Pat Petriello, to discuss how the savviest brands are balancing the needs of brand vs. performance marketin…
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A Primer on Optimizing for Rufus and AI-Driven Search with Julian Galindo & Predrag Vetnic - Episode 387
28:03
28:03
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28:03Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we’re joined by two of the sharpest minds at Acadia—experts who live and breathe Amazon. Whether it’s diving deep into AI advancements, crafting and optimizing product listings, or…
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The Retail Round-Up - “You Complete Me” - Episode 386
20:56
20:56
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20:56Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. It’s time for another episode of the Retail Round-Up, March edition! From a new fee structure on promotions to a longer Prime Day event and expanded advertising capabilities, these update…
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Vendor P&L Proliferation - Why It’s Happening and Why It Matters with Armin Alispahic - Episode 385
15:53
15:53
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15:53Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we’re excited to welcome back a familiar voice on the show—operations expert Armin Alispahic. Armin is here to bring us up to speed on a recent phenomenon in the Vendor space — the…
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The State of Lower Funnel Media + 4 Tactics to Minimize Leakage with Ross Walker - Episode 384
21:57
21:57
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21:57Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're catching up with Ross Walker, Director of Retail Media, to discuss his recent workshop at the Commerce Media Brand Summit in Atlanta. Ross led an in-depth session on all thin…
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Breaking Down Barriers: Cross-Functional Success in E-Commerce With Robert Estill - Episode 383
27:05
27:05
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27:05Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we’re thrilled to welcome Robert Estill, Head of Global Amazon and Marketplaces for all Beauty at The Hut Group. With extensive experience leading E-commerce teams at powerhouse br…
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The Retail Round-Up - Slap a Plus on It - Episode 382
22:43
22:43
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22:43Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. It’s time for another episode of the Retail Round-Up, February edition! Major shifts are happening in the world of e-commerce, and this episode explores the cutting-edge developments, inn…
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Winning Search, Unlocking Reviews, and the ROI of Content With Profitero’s Mike Black - Episode 381
29:28
29:28
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29:28Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we’re thrilled to welcome back Mike Black, former CMO and current Chief Growth Officer at Profitero. We’ll be diving into key insights from Profitero’s latest reports, exploring th…
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Full Funnel Then vs. Now - A Case Study a Year in the Making - Episode 380
31:14
31:14
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31:14Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we’re excited to welcome back our Director of Retail Media, Ross Walker, who will be sharing surprising insights from his work with a major beauty brand. We’ll dive into a compelli…
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Introducing the Women in Retail Media Collective - Episode 379
21:20
21:20
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21:20Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we’re excited to welcome Ana Laura Zain, CMO of the retail media ad tech platform Pentaleap, and her colleague Emma Helsloot, Pentaleap’s Director of Sales. Ana and Emma are also t…
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The Retail Round Up - You Get an Ad Platform, You Get an Ad Platform…We All Get an Ad Platform? - Episode 378
23:57
23:57
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23:57We officially closed the book on the first month of 2025 and it’s the perfect time to introduce a fresh new format we’re calling the Retail Roundup. For this inaugural edition, we’ve brought in two of our go-to experts to break down what’s really happening in the industry. Joining us today are Ross Walker, Director of Retail Media at Acadia, and Ar…
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Tracing the Past, Present, and Future of Conversion Rate Optimization Across DTC and Amazon - Episode 377
28:16
28:16
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28:16Today, we’re thrilled to have two of Acadia’s brightest minds in organic optimization join us. First, we have Brittany Flanagan, Head of CRO at Acadia, with over 15 years of growth marketing experience across brands and agencies. Joining her is Julian Galindo, Senior Account Manager on our Retail Team and a recognized expert in driving organic grow…
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From Zero to Retail Ready With Tim Wilson and Ken Beemer - Episode 376
23:40
23:40
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23:40Today, we’re thrilled to welcome two exceptional guests. Tim Wilson, the Chief Revenue Officer at ProductWind — a cutting-edge retail influencer marketing platform designed to help products launch and thrive organically online. Joining him is Ken Beemer, Director of Client Growth at Acadia, where he drives partnerships that fuel business growth for…
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