Get access to the world's best brains when it comes to building momentum online for established consumer brands. Join our hosts and their expert guests for conversations about ecommerce strategies, trends, and innovations. Access our brain trust and boost your brand's ecommerce potential. Ecommerce Braintrust
…
continue reading
Ecommercebraintrust Podcasts

1
Making Sense of Amazon DSP's Integrations with Roku, Disney, Netflix, and the Open Internet With Pat Petriello of Acadia - Episode 415
28:04
28:04
Play later
Play later
Lists
Like
Liked
28:04đď¸Interview With Pat Petriello of Acadia DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. Today, weâre digging into how Amazonâs DSP has expanded its streaming and connected TV media buying footprint through strategiâŚ
…
continue reading

1
Prime Big Deal Days 2025 Recap - Episode 414
25:43
25:43
Play later
Play later
Lists
Like
Liked
25:43đď¸Prime Big Deal Days Data Breakdown With the Acadia Team DESCRIPTION Welcome to The Ecommerce Braintrust podcast! In this episode, Director of Retail Media at Acadia, Ross Walker, is joined by cohost and retail roundup resident expert, Armin Alispahic, stepping in for the showâs regular hosts, Julie Spear and Jordan Ripley. Todayâs discussion diveâŚ
…
continue reading

1
The Retail Round-Up - AMC for All, Commingling for None, and Creators Get Paid - Episode 413
24:59
24:59
Play later
Play later
Lists
Like
Liked
24:59
…
continue reading

1
Operationalizing Influencers and Other Lessons from Kelsey Knight of Slumberkins - Episode 412
19:47
19:47
Play later
Play later
Lists
Like
Liked
19:47đď¸Interview with Kelsey Knight of Slumberkins DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. Today, weâre excited to be joined by Kelsey Knight, Chief Commercial Officer at Slumberkins, an emotional learning brand âŚ
…
continue reading

1
Same Goal, Different Game: Framing the Value of Amazon, Instacart & Walmart with Ross Walker & Damiano Ciarrocchi - Episode 411
22:37
22:37
Play later
Play later
Lists
Like
Liked
22:37đď¸Interview with Ross Walker & Damiano Ciarrocchi of Acadia DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. Today, weâre joined by our resident masters of media, Ross Walker and Damiano Ciarrocchi, to dig into the oâŚ
…
continue reading

1
Start With the Shopper - Lessons in Growth with Scott Lester of eos - Episode 410
20:22
20:22
Play later
Play later
Lists
Like
Liked
20:22Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Account Management. Today, weâre thrilled to be joined by Scott Lester, Senior Manager of Digital & E-commerce at eos: the brand behind the beloved Evolution of Smooth products, from body lotions andâŚ
…
continue reading

1
How To Build a Future-Ready Organization with Lauren Livak Gilbert of Digital Shelf Institute - Episode 409
23:57
23:57
Play later
Play later
Lists
Like
Liked
23:57đď¸Interview With Lauren Livak Gilbert of Digital Shelf Institute DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, weâre excited to welcome back a returning guest: Lauren Livak Gilbert, Executive Director of the DigitaâŚ
…
continue reading

1
The Retail Round-Up - Rufus Remembers, the Variation Collapse That Wasnât, and the Shifting RMN Ad Tech Allegiances - Episode 408
26:19
26:19
Play later
Play later
Lists
Like
Liked
26:19đď¸News Review with Armin Alispahic and Ross Walker DESCRIPTION Welcome to another edition of The Retail Round Up: your monthly recap of the biggest headlines and developments in the retail world. This edition covers Amazonâs evolving AI shopping assistant, Rufus; key operational changes for sellers; tech stack shakeups among major retailers; and TiâŚ
…
continue reading

1
AI is Changing Your Shopper Journey With Chris Perry of Firstmovr - Episode 407
33:06
33:06
Play later
Play later
Lists
Like
Liked
33:06Today, weâre joined by a familiar voice and a musically inclined CPG thought leader: Chris Perry of firstmovr. Heâs spent the last several months educating brands on how to prepare for a new age of product discovery and conversion paths with the dawn of AI-enabled search. Weâre thrilled to have him back to share key insights and practical takeawaysâŚ
…
continue reading

1
The "Digitally Influenced Shopper Report" and the Breakdown of Online vs. In-store With Mike Black From Profitero+ - Episode 406
30:06
30:06
Play later
Play later
Lists
Like
Liked
30:06Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, weâre excited to welcome Mike Black, Chief Growth Officer at Profitero+. Weâll be diving into their latest report, âThe Digitally Influenced Shopperâ, which reveals how shoppers arâŚ
…
continue reading

1
OLVâs âTable Stakesâ Moment With Ross Walker and Carel van Rooyen of Acadia - Episode 405
20:33
20:33
Play later
Play later
Lists
Like
Liked
20:33DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, weâre tackling what might be the least glamourously named ad product out there: OLV, short for âOnline Video.â But donât let the name fool you. Behind that bland acronyâŚ
…
continue reading

1
The Retail Round-Up - Vendor Gets BTPs, Vine Gets Retail Ready-Er, and I Know How Much OLV You Watched Last Summer - Episode 404
28:15
28:15
Play later
Play later
Lists
Like
Liked
28:15đď¸News Review with Scott Ohsman, Armin Alispahic, and Ross Walker DESCRIPTION Welcome to another edition of The Retail Round Up: your monthly recap of the biggest headlines and developments in the retail world. Today, weâre joined by a very special returning guest: Scott Ohsman from the Always Off Brand podcast. Weâre also bringing back our go-to eâŚ
…
continue reading

1
Are You Still Using DSP Like Itâs 2023? With Pat Petriello of Acadia - Episode 403
30:25
30:25
Play later
Play later
Lists
Like
Liked
30:25đď¸Interview With Pat Petriello of Acadia DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, weâre excited to welcome back Pat Petriello, our Director of Retail Marketplace Strategy, for a deep dive into Amazon DSP. WeâlâŚ
…
continue reading

1
Rufus Is HereâŚAre Brands Doing Anything? With Russ Dieringer From Stratably - Episode 402
21:19
21:19
Play later
Play later
Lists
Like
Liked
21:19Today, weâre delighted to welcome back a longtime friend of the show, Russ Dieringer. Heâs here to share key insights from Stratablyâs latest research, diving into how brands are navigating content optimization for Rufus and the evolving landscape of AI-driven search. Tune in to find out more! KEY TAKEAWAYS In this episode, Julie, Jordan, and Russ âŚ
…
continue reading

1
Prime Day 2025, Unpacked: 4 Days, 4 Experts - Episode 401
34:15
34:15
Play later
Play later
Lists
Like
Liked
34:15đď¸Prime Day Data Breakdown With the Acadia Team DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Amazon has made it official: this yearâs Prime Day was the biggest one yet. Weâre recording this episode on the afternoon of MoâŚ
…
continue reading

1
The Retail Round-Up - Amazon Tightens Up, Walmart Catches Up, and a Post-Posts World - Episode 400
21:28
21:28
Play later
Play later
Lists
Like
Liked
21:28đď¸News Review with Armin Alispahic and Ross Walker DESCRIPTION Welcome to another edition of The Retail Round-Up: your monthly recap of the biggest headlines and developments in the retail world. Prime Day may be breathing down our necks, but thatâs not stopping Armin Alispahic and Ross Walker from jumping in to help us unpack a wave of industry neâŚ
…
continue reading

1
Crave-Worthy Nutrition: TRUBAR âs Path from Concept to Shelf | Category Disruptors - Erica Groussman of TRUBAR - Episode 399
19:47
19:47
Play later
Play later
Lists
Like
Liked
19:47đď¸Interview with Erica Groussman of TRUBAR DESCRIPTION This final Category Disruptors episode brings the series full circle in the best way. We hope you enjoyed it! In this final episode of the series spotlighting powerhouse female CEOs and founders, weâre joined by Erica Groussman, co-founder and CEO of TRUBRANDS, the company behind the fan-favoriâŚ
…
continue reading

1
From Family Recipe to Challenger Brand | Category Disruptors - Laurel Orley of Daily Crunch - Episode 398
31:04
31:04
Play later
Play later
Lists
Like
Liked
31:04DESCRIPTION The Category Disruptors Series continues! Itâs time for Part 3 in our series spotlighting the female CEOs and founders behind some of the fastest-growing and most innovative brands in their categories. In this episode, we spotlight Laurel Orley, co-founder and CEO of Daily Crunchâthe sprouted nut snack brand shaking up what they call thâŚ
…
continue reading

1
Fueling Families, Driving Growth: The Recipe Behind the #1 Brand on Instacart | Category Disruptors - Anouck Gotlib of Belgian Boys - Episode 397
28:05
28:05
Play later
Play later
Lists
Like
Liked
28:05đď¸Interview with Anouck Gotlib of Belgian Boys The Category Disruptors Series continues! Weâre excited to share Part 2 in our series spotlighting the female CEOs and founders behind some of the fastest-growing and most innovative brands in their categories. This episode features Anouck Gotlib, co-founder and CEO of Belgian Boysâthe company behind tâŚ
…
continue reading

1
The Mission That Built a $100 Million CPG Brand | Category Disruptors - Loren Castle of Sweet Lorenâs - Episode 396
29:16
29:16
Play later
Play later
Lists
Like
Liked
29:16đď¸Interview with Loren Castle of Sweet Lorenâs DESCRIPTION The Category Disruptors Series is finally here! đ We are releasing 4 parts spotlighting the female CEOs and founders behind some of the fastest-growing and most innovative brands in their respective categories. Weâre thrilled to kick things off with a true trailblazerâLoren Castle, founder âŚ
…
continue reading

1
The Retail Round-Up - âAI Eats My Listingâ - Episode 395
20:31
20:31
Play later
Play later
Lists
Like
Liked
20:31đď¸News Review with Armin Alispahic and Ross Walker DESCRIPTION Welcome to another edition of The Retail Round Up: your monthly recap of the biggest headlines and developments in the retail world. We're recording at the tail end of May and weâre already halfway through 2025. But the pace of change isn't slowing down. New product launches and platforâŚ
…
continue reading

1
The Maturation of AMC for Sponsored Ads with Ross Walker and Carlos Sastre - Episode 394
22:53
22:53
Play later
Play later
Lists
Like
Liked
22:53Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. In todayâs episode, weâre diving into a topic thatâs been heating up since Amazon unveiled it at Unboxed last October: using AMC audiences for Sponsored Products. Itâs a conversation thatâŚ
…
continue reading

1
A New Framework for Content Scoring with Gary Hammerschlag - Episode 393
20:14
20:14
Play later
Play later
Lists
Like
Liked
20:14đď¸Interview with Gary Hammerschlag DESCRIPTION Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Today, we're joined by our in-house organic strategy expert, Gary Hammerschlag. He'll walk us through the evolution of content scoring, sharâŚ
…
continue reading

1
Why This Yearâs Prime Day Ad Strategy Needs to Be Different | Part 2 with Damiano Ciarrocchi - Episode 392
26:59
26:59
Play later
Play later
Lists
Like
Liked
26:59Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. Weâre back with Part 2 of our special Prime Day series, and today weâre diving deep into Ad Strategy. Joining us today is Damiano Ciarrocchi, our Senior Retail Media Manager. With years oâŚ
…
continue reading

1
The Retail Round-Up - âAgenticâ Has Entered the Chat - Episode 391
27:57
27:57
Play later
Play later
Lists
Like
Liked
27:57Welcome to The Ecommerce Braintrust podcast, brought to you by Julie Spear, Head of Retail Marketplace Services, and Jordan Ripley, Director of Retail Operations. This is your April edition of the Retail Round-Up! In todayâs episode, we dive into the latest trends shaking up the retail media landscape, from AI-driven shopping innovations and WalmarâŚ
…
continue reading