How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
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Content provided by Julie Spear. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julie Spear or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Similar to Ecommerce Braintrust
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A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
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Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
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AI is Changing Your Shopper Journey With Chris Perry of Firstmovr - Episode 407
Manage episode 502561233 series 2937652
Content provided by Julie Spear. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julie Spear or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Today, we’re joined by a familiar voice and a musically inclined CPG thought leader: Chris Perry of firstmovr. He’s spent the last several months educating brands on how to prepare for a new age of product discovery and conversion paths with the dawn of AI-enabled search.
We’re thrilled to have him back to share key insights and practical takeaways from his recent trainings.
Tune in to find out more!
KEY TAKEAWAYS
In this episode, Julie, Jordan, and Chris discuss:
The Changing Digital Shelf: How the digital shelf continues to evolve rapidly and the growing importance of frictionless and personalized shopping experiences driven by AI.
Personal Experiences with AI Search: How tools like Rufus and ChatGPT are influencing their own shopping behaviors.
Choice Paralysis and AI Solutions: Choice overload for consumers and how agentic AI tools can curate and simplify decision-making, much like a “Costco experience” for endless online assortments.
Training and Transition for Brands: Chris details the challenge of bringing legacy organizations up to speed, highlighting the need to expand skillsets from basic e-commerce “math” to effectively leveraging AI “calculator” tools.
Brand Case Studies and Shopper Journeys: Through real shopping scenarios (e.g., searching for whitening toothpaste for sensitive teeth), Chris explains how AI-driven search results can differ from traditional ones, urging brands to rethink content strategy and optimization.
Prompting and Shopper-Centric Content: Tips for brands to analyze and adapt to AI tools’ pre-filled questions and dynamic prompts, which often reveal emerging shopper concerns and influence purchase considerations.
Practical Optimization Insights: Actionable steps brands can take, such as focusing on clear, shopper-centric product content and continually testing how products show up in AI-influenced search environments.
Looking Ahead: The future convergence of search and AI, predicting that the lines between “search bar” and “AI assistant” will soon blur, fundamentally changing shopper expectations.
Tips for Brands: Brands are encouraged to treat the digital shelf as an ongoing process, not a project, and to use practical experimentation, shopper empathy, and iterative optimization to stay ahead.
MENTIONED IN THIS EPISODE
Connect with Chris Perry
Learn more about firstmovr
Connect with our host, Julie Spear
Connect with our host, Jordan Ripley
Learn more about Acadia
100 episodes
Share
Manage episode 502561233 series 2937652
Content provided by Julie Spear. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Julie Spear or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
Today, we’re joined by a familiar voice and a musically inclined CPG thought leader: Chris Perry of firstmovr. He’s spent the last several months educating brands on how to prepare for a new age of product discovery and conversion paths with the dawn of AI-enabled search.
We’re thrilled to have him back to share key insights and practical takeaways from his recent trainings.
Tune in to find out more!
KEY TAKEAWAYS
In this episode, Julie, Jordan, and Chris discuss:
The Changing Digital Shelf: How the digital shelf continues to evolve rapidly and the growing importance of frictionless and personalized shopping experiences driven by AI.
Personal Experiences with AI Search: How tools like Rufus and ChatGPT are influencing their own shopping behaviors.
Choice Paralysis and AI Solutions: Choice overload for consumers and how agentic AI tools can curate and simplify decision-making, much like a “Costco experience” for endless online assortments.
Training and Transition for Brands: Chris details the challenge of bringing legacy organizations up to speed, highlighting the need to expand skillsets from basic e-commerce “math” to effectively leveraging AI “calculator” tools.
Brand Case Studies and Shopper Journeys: Through real shopping scenarios (e.g., searching for whitening toothpaste for sensitive teeth), Chris explains how AI-driven search results can differ from traditional ones, urging brands to rethink content strategy and optimization.
Prompting and Shopper-Centric Content: Tips for brands to analyze and adapt to AI tools’ pre-filled questions and dynamic prompts, which often reveal emerging shopper concerns and influence purchase considerations.
Practical Optimization Insights: Actionable steps brands can take, such as focusing on clear, shopper-centric product content and continually testing how products show up in AI-influenced search environments.
Looking Ahead: The future convergence of search and AI, predicting that the lines between “search bar” and “AI assistant” will soon blur, fundamentally changing shopper expectations.
Tips for Brands: Brands are encouraged to treat the digital shelf as an ongoing process, not a project, and to use practical experimentation, shopper empathy, and iterative optimization to stay ahead.
MENTIONED IN THIS EPISODE
Connect with Chris Perry
Learn more about firstmovr
Connect with our host, Julie Spear
Connect with our host, Jordan Ripley
Learn more about Acadia
100 episodes
All episodes
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Similar to Ecommerce Braintrust
How can business help solve society’s biggest challenges? Welcome to Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. Hosts Femi Oke and Lizzie O’Leary talk to industry innovators, tech trailblazers and visionary leaders from around the globe about timely topics: from the climate transition to AI and data; and from the future of food to how we build, move and power the world.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
A top podcast for healthcare leaders, with over one million downloads, Radio Advisory is your weekly download on how to untangle the industry's most pressing challenges to help leaders like you make the best business decisions for your organization. From unpacking major trends in care delivery—like site-of-care shifts and the rise of high-cost drugs—to demystifying stakeholder dynamics, to shining a spotlight on priorities that may get overlooked, we're here to help. Our hosts and seasoned r ...
…
continue reading
Rachel Cooke is your guide to leadership and communication, helping you craft a workplace environment you can feel good about. She’ll share tips to help you balance your work and personal life, effectively invest your time, and be mindful about where you’re devoting your energy. Let Rachel help you navigate your path to success—however you define it.
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
The Knowledge at Wharton Network Acast feed serves as a curated showcase highlighting the best content from our podcast collection. Each week, we feature one standout episode from each show in the Wharton Podcast Network, giving listeners a comprehensive sample of our diverse business and academic content. This rotating selection allows audiences to discover new shows within our network while experiencing the depth and variety of Wharton's thought leadership across different topics and forma ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
The official podcast of Rampver Financials. Delivering the best talks, advice, and recommendations about personal finance, investing, entrepreneurship, and success. Subscribe and never miss an episode!
…
continue reading
Decoder is a show from The Verge about big ideas — and other problems. Verge editor-in-chief Nilay Patel talks to a diverse cast of innovators and policymakers at the frontiers of business and technology to reveal how they’re navigating an ever-changing landscape, what keeps them up at night, and what it all means for our shared future.
…
continue reading
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Go offline with the Player FM app!
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