Best CreatorIQ Podcasts (2025)

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Live From CreatorIQ Connect LA: Expert Takes on What's Next in the Creator Economy 14:19

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6d ago14:19

14:19

This week on Earned, we dive into the dynamic evolution of the creator marketing landscape. Recorded onsite at our CreatorIQ Connect LA event, this episode brings you insights from industry leaders like Kate Brady from PepsiCo, Brian Manning from Wayfair, Leah Walker from Adobe, Dana Paolucci from Dove, and Amy Johnson from Wasserman as they discus…

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How INNBEAUTY's Alisa Metzger Builds Trust Through Real People and Real Results 33:37

21d ago33:37

33:37

In this episode of Earned, CreatorIQ CMO Brit Starr sits down with Alisa Metzger, co-founder of INNBEAUTY Project, to explore her journey from leading roles at beauty giants like L'Oréal and La Prairie to building her own clean, vegan, affordable skincare brands. Alisa shares how her passion for beauty and marketing fueled the creation of INNBEAUTY…

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Unpacking the State of Creator Marketing with Jasmine Enberg 37:37

24d ago37:37

37:37

In Episode 184 of Earned, CreatorIQ's Chief Marketing Officer Brit Starr sits down with Jasmine Enberg, former VP, Principal Analyst at EMARKETER. We dive into CreatorIQ's annual State of Creator Marketing Report and what it reveals about the future of trust, community, and content performance. Brit and Jasmine unpack the shift from creator-focused…

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Unveiling the Magic of Toy Marketing: Inside Moose Toys with Liz Grampp 37:38

1M ago37:38

37:38

In Episode 183 of Earned, CreatorIQ's Chief Marketing Officer Brit Starr sits down with Liz Gramp, VP of Marketing and Communications at Moose Toys, to explore how the brand brings play to life through characters kids love—like Bluey and Little Live Pets. Liz pulls back the curtain on Moose's approach to capturing attention during the all-important…

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Harnessing Curiosity: Insights from Roya Zeitoune, Head of Culture and Trends at YouTube EMEA 32:18

2M ago32:18

32:18

In Episode 182 of Earned, CreatorIQ's Chief Marketing Officer Brit Starr sits down with Roya Zeitoune, Head of YouTube Culture & Trends, EMEA. Diving in, Roya shares her journey—from early days in the matchmaking industry to leading YouTube's whimsically named "cats team"—and what it's taught her about connecting audiences with content that matters…

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From Aussie Brand to Culture Shaper: Outcast's Bold Brand Identity with CMO Christina McGonagle 31:09

3M ago31:09

31:09

In Episode 181 of Earned, CreatorIQ's Chief Marketing Officer Brit Starr sits down with Christina McGonagle—Chief Marketing Officer of Outcast, the bold Australian fashion brand taking the world by storm—to unpack how a bikini startup transformed into a global powerhouse. From its humble beginnings selling swimwear out of a bedroom, Outcast has gro…

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Bridging Authenticity and Business with Trend CEO Ted Raad 32:02

3M ago32:02

32:02

In Episode 180 of Earned, CreatorIQ's Chief Marketing Officer Brit Starr sits down with Ted Raad—founder and CEO of Trend, a top U.S. creator management agency—to explore what happens when business acumen meets creative purpose. After a career in mergers and acquisitions, Ted's perspective shifted thanks to one person: his wife, a fashion and lifes…

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Strategies & Success Stories From Trailblazers in Beauty 26:40

3M ago26:40

26:40

In this special episode of Earned, we're compiling the best moments from our conversations with five powerhouse beauty brand founders: Sarah Gibson Tuttle of Olive & June, Lilly Ghalichi of Lilly Lashes, Rea Ann Silva of Beautyblender, Taylor Frankel of Nudestix, Courtney Shields of DIBS, and Deepica Mutyala of Live Tinted. Tune in to hear how thes…

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FP Movement's Courtney Wartman Weis on Growing From Free People Sub-Brand to Global Activewear Powerhouse 33:33

4M ago33:33

33:33

In Episode 179 of Earned, CreatorIQ's Chief Marketing Officer Brit Starr sits down with Courtney Wartman Weis, managing director of brand marketing at FP Movement, to explore how the activewear label is scaling purposefully in today's creator-driven landscape. Courtney shares how FP Movement evolved from a sub-brand of Free People into a global com…

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How Venting Went Viral: Shima Katouzian's Journey to Social Media Stardom 33:15

4M ago33:15

33:15

In Episode 178 of Earned, CreatorIQ CMO Brit Starr sits down with Shima Katouzian, powerhouse beauty creator (@sheemoma on Instagram, 2.8M followers) and founder of BODO Makeup. To start, we dive into Shima's remarkable journey from Tesla employee to beloved Instagram influencer who's fostered a community of nearly 3 million passionate fans. We lea…

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The Future Is Wearable: Marketing Innovation With Meta's Raashi Rosenberger 26:35

4M ago26:35

26:35

In Episode 177 of Earned, CreatorIQ CMO Brit Starr sits down with Raashi Rosenberger, head of marketing for Meta Wearables, for a compelling conversation on the intersection of technology, humanity, and innovation. Raashi shares how devices like Ray-Ban Meta AI are designed not to distract, but to deepen real-world connection—reducing screen time w…

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From Creator to Co-Founder: Jess Hunt's REFY Journey from CreatorIQ Connect Europe 32:38

4M ago32:38

32:38

In this inspiring session at CreatorIQ Connect Europe, REFY co-founder Jess Hunt shares her evolution from creator to entrepreneur and unpacks how authenticity, community, and creator collaboration have been central to the brand's rapid growth. From launching top-performing products with real-time feedback from REFY's creator community to building …

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Meet CreatorIQ's Newest Leaders: Jennifer Cho & Brig Graff 25:54

5M ago25:54

25:54

In Ep. 176 of Earned, CreatorIQ CMO Brit Starr sits down with Jennifer Cho, CreatorIQ's new chief customer officer, and Brig Graff, our new SVP of services. To start, Jennifer and Brig dive into the dynamic world of creator marketing. With Jennifer's extensive experience in brand marketing across music, sports, and entertainment, the episode offers…

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AI With a Human Touch: Building Better Creator Partnerships at Scale from CreatorIQ Connect London 26:23

5M ago26:23

26:23

AI's role in creator marketing has been a subject of much conversation and debate in a human-centered business. How can AI accelerate versus compete with human connection and creativity? In today's episode of Earned, we're sharing a replay of a panel from Connect London, where Google Meta and CreatorIQ share perspectives on how AI unlocks value wit…

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Building Resilient Brands: Insights from AG1, Uber and Yeti from AG1 CMO Paulie Dery 36:34

5M ago36:34

36:34

In Ep. 175 of Earned, CreatorIQ CMO Brit Starr sits down with Paulie Dery, the CMO of AG1—the clinically-backed daily health drink. To start, we dive into Paulie's transformative journeys of renowned brands such as Uber, Yeti, and AG1. Paulie shares his unique approach to crafting iconic brands, emphasizing the importance of avoiding mediocrity and…

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Strategic Shifts: Beiersdorf's Venture into Influencer Marketing and the Creator Economy 39:44

6M ago39:44

39:44

In Ep. 174 of Earned, CreatorIQ CMO Brit Starr sits down with Hassan Daoud, Global Head of Social Media & Influencers and Antoine Héry, Change Management, CDO Office from Beiersdorf. To start, we dive into how Beiersdorf, the company behind iconic brands like La Prairie, Nivea and Eucerin, is investing heavily in influencer marketing to unify globa…

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What Creator Marketing Looks Like in 2025 from CreatorIQ Connect Europe 16:59

5M ago16:59

16:59

Earlier this month, we hosted our second annual CreatorIQ Connect Europe in London. 800 marketers, including more than 200 CEOs, CMOs, founders and VPs across 436 different brands and agencies from 17 countries joined us to learn and connect around the power of creators in transforming business. We are witnessing a fundamental shift in how trust is…

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Transforming Communication for Impactful Leadership with Tim Fortescue 36:15

6M ago36:15

36:15

In Ep. 173 of Earned, CreatorIQ CMO Brit Starr sits down with Tim Fortescue, Executive Communication Coach for Global Leaders and Teams. To start, we dive into Tim's journey, from his early days as a high school basketball coach to his current status as a sought-after advisor for leaders at companies like L'Oreal, Intel, and Google. Tim's path was …

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Strategic Disruption in the Creator Economy With Jen Costello 34:35

6M ago34:35

34:35

In Ep. 172 of Earned, CreatorIQ CMO Brit Starr sits down with Jen Costello, the Global CSO at TBWA\Worldwide. To start, we dive into Jen's remarkable career, starting from her humble beginnings as a senior planner at Chiat to becoming a pivotal figure in the industry. Then, Jen delves into the dynamic interplay of authenticity and creativity, empha…

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Data-Driven Creator Marketing with Jasmine Enberg 32:51

6M ago32:51

32:51

In Ep. 171 of Earned, CreatorIQ CMO Brit Starr sits down with Jasmine Enberg, VP, Principal Analyst at EMARKETER. To start, we dive into the transformative journey of the creator economy. As influencer marketing becomes a more mature industry and marketing function in 2025, Jasmine shares how brands are adopting data-driven strategies to navigate t…

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Building Brand Influence through Authenticity with Haley Kaliszewski 25:24

7M ago25:24

25:24

In Ep. 170 of Earned, CreatorIQ CMO Brit Starr sits down with Haley Kaliszewski, the former influencer marketing manager at Kendra Scott. To start, Haley dives into the origin story of the Texas based, woman-founded brand that is Kendra Scott. Coined by the phrase, "$500 and a dream," the brand has grown from a storefront on South Congress Street i…

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Unveiling Luxury: Inside Four Seasons' Marketing Strategies with Christina McCarthy 34:47

7M ago34:47

34:47

In Ep. 169 of Earned, Conor sits down with Christina McCarthy, Vice President of Global Media at Four Seasons Hotels and Resorts. To start, we dive into Christina's impressive career journey from fashion and beauty giants like Victoria's Secret and MAC. We delve into Four Seasons' strategic shift from traditional marketing to crafting rich, brand-b…

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REPLAY: Prioritizing Long-Term Partnerships as an Investor and Influencer with Riccardo Pozzoli 37:38

7M ago37:38

37:38

REPLAY - In Episode 12 of Earned, Conor sits down with Riccardo Pozzoli, esteemed entrepreneur, investor, and influencer himself, as well as co-founder of the mega-popular fashion blog The Blonde Salad. We learn why Riccardo decided to create The Blonde Salad with Chiara Ferragni at a time before the blogosphere and social media—and of course, infl…

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Turning Creators into Brand Storytellers and Community Builders With Iris Coker 32:54

7M ago32:54

32:54

In Ep. 168 of Earned, CreatorIQ CMO Brit Starr sits down with Iris Coker, former director of influencer relations and social media at Kate Spade New York. To start, we dive into Iris' journey from agency life to leading innovative strategies at Kate Spade New York. Iris shares how the brand successfully merges its cherished legacy with modern influ…

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Embracing Vulnerability and Building Community with Zaina Sesay 34:23

8M ago34:23

34:23

In Ep. 167 of Earned, CreatorIQ CMO Brit Starr sits down with Zaina Sesay, content creator with over 130k followers. To start, we dive into Zaina's journey from high school storytelling enthusiast to becoming a figure in the creator economy. Her unique background in casting and creative development at major networks like MTV and VH1 has equipped he…

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Why Authenticity Is the Currency of Influence on LinkedIn 24:18

8M ago24:18

24:18

In Ep. 166 of Earned, CreatorIQ CMO Brit Starr sits down with Katie Carroll, Sr. Editor at Large at LinkedIn. To start, we dive into LinkedIn's transformation from job-seeking platform to a dynamic space for sharing ideas, fostering conversation, and building personal brands. Katie shares her insights on the shift towards authenticity and vulnerabi…

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Why Customers Swipe Right on Brands That Share Their Values With Ayal Pascal 33:46

8M ago33:46

33:46

In Ep. 165 of Earned, CreatorIQ CMO Brit Starr sits down with Ayal Pascal, VP of Marketing at Allies of Skin—a skincare brand that has successfully combined high-performance clinical formulations with emotionally charged narratives to revolutionize the beauty industry. To start, we dive into Ayal's journey from working on product development at L'O…

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How Creators are Driving the Fragrance Boom with Mona Kattan 30:31

8M ago30:31

30:31

In Ep. 164 of Earned, Conor sits down with Mona Kattan, CEO and founder of Kayali Fragrances. To start, Mona shares her transformative journey from a social media skeptic to a celebrated fragrance entrepreneur, highlighting the pivotal moments that shaped her path. We dive into how Mona's diverse experiences influenced her approach to business, und…

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The Link Between Marketing Momentum & Virality with Terrence Sweeney 40:10

9M ago40:10

40:10

In Ep. 163 of Earned, Conor sits down with Terrence Sweeney, former CMO at Hint—an alternative to soda and sugar beverages. To start, we dive into how momentum can transform a struggling company into a viral success, using compelling examples like the Stanley 1913's brand revival. Terrence reveals how strategic branding and influencer marketing hav…

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Innovative Leadership and Emerging Media Trends with Publicis' Emily Hare and Anna O'Mahony 36:22

9M ago36:22

36:22

In Ep. 162 of Earned, CreatorIQ CMO Brit Starr sits down with Emily Hare, Global Influencer Lead and Anna O'Mahony, Global Lead, Content and Innovation at Publicis. To start, we dive into the transformative landscape of creator marketing and influencer strategies. As we chart the course for 2025, marked by significant agency consolidations and acqu…

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The Future of Creator-Led Media and Tech with Jacklyn Dallas 31:52

9M ago31:52

31:52

In Ep. 161 of Earned, CreatorIQ CMO Brit Starr sits down with Jacklyn Dallas, YouTube creator and CEO of Nothing But Tech, entertaining and informative content that both reviews and discusses innovations in the consumer electronics industry. To start, we dive into what inspired Jacklyn to start her YouTube channel at just 13 years old, and how she'…

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Transforming Digital Connections into Real-World Experiences: The Eventbrite Evolution with Jessie Young 27:23

9M ago27:23

27:23

In Ep. 160 of Earned, CreatorIQ CMO Brit Starr sits down with Jessie Young, Director of Brand Marketing at Eventbrite. To start, we dive into Eventbrite's remarkable transformation from a simple ticketing platform to a pivotal partner in fostering genuine human connections. Jessie shares how Eventbrite is countering digital loneliness by bringing o…

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158 - Jackie Aina + Denis Asamoah, FORVR Mood 35:46

10M ago35:46

35:46

In Ep. 158 of Earned, Conor sits down with Jackie Aina and Denis Asamoah, co-founders of fragrance brand FORVR Mood. To start, we dive into how the global pandemic became a catalyst for Jackie, a beauty content creator, and Dennis, an investment banker, to combine their passions and areas of expertise, leading to the creation of a brand that sold o…

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157 - Vasiliki Petrou, Unilever Prestige 32:23

10M ago32:23

32:23

In Ep. 157 of Earned, Conor sits down with Vasiliki Petrou, formerly the CEO of Unilever Prestige. To start, we dive into Vasiliki's extraordinary journey as a leader in the luxury brand sector. Vasiliki shares how she transformed brand management at Unilever Prestige by nurturing founders as integral co-pilots and aligning brand values with the ev…

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156 - Shanice Engel, oona.agency 40:20

10M ago40:20

40:20

In Ep. 156 of Earned, CreatorIQ CMO Brit Starr sits down with Shanice Engel, Managing Partner & Director Business Development at oona.agency. To start, we dive into Shanice's transformative journey from the early days of blogging to the vibrant era of Instagram content creation, highlighting the pivotal role of Instagram Stories in the evolution of…

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How Beauty Brands are Banding Together to Help LA Recovery Efforts — and How You Can Help 8:04

10M ago8:04

8:04

Brands: Here's how you can join LA fire recovery efforts. On this special edition of Earned, beauty brand founder Josie Maran introduces Beauty Together — a fund uniting beauty brands, businesses, and creators to provide direct relief to families and small businesses affected by the ongoing LA fires. Want to get involved? Reach out to relief@josiem…

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155 - Ahad Khan, Kajabi 33:21

10M ago33:21

33:21

In Ep. 155 of Earned, Conor sits down with Ahad Khan, the CEO of Kajabi—the creator commerce platform that allows creators to support thriving online businesses. To start, we dive into how Kajabi empowers creators to build and control their businesses beyond social media. Ahad shares how he sees the diverse landscape of the creator economy, likenin…

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REPLAY: Samantha Sichel, Live Nation Entertainment 27:52

11M ago27:52

27:52

REPLAY: For our 95th episode of Earned, Conor sits down with Samantha Sichel, the Head of Social Product and Digital Innovation at leading live entertainment company Live Nation. To start the show, we dive into Samantha's nearly two-decade career at Live Nation, and she shares how the company and industry have evolved during the rise of digital med…

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154 - Ava Donaldson, Google 40:04

11M ago40:04

40:04

In Ep. 154 of Earned, CreatorIQ CMO Brit Starr sits down with Ava Donaldson, Senior Marketing Manager of Global Talent and Creators at Google. To start, we dive into Ava's journey of integrating creativity and technology to elevate marketing, particularly focusing on leveraging creator marketing to showcase products like Google Pixel and Android. A…

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153 - Ukonwa Ojo, Zaia Ventures 45:12

11M ago45:12

45:12

In Ep. 153 of Earned, Conor Begley sits down with Ukonwa Ojo, CEO of Zaia Ventures—a company that builds and scales businesses for underrepresented and marginalized communities. To start, we dive into Ukonwa's career as former Global Chief Marketing Officer for major brands like Cody Consumer Beauty, MAC Cosmetics, and Amazon Prime Video. Ukonwa sh…

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152 - Vivienne Walsh, Marketing Strategy Consultant, Meta, VISA, Uber 38:34

12M ago38:34

38:34

In Ep. 152 of Earned, CreatorIQ CMO Brit Starr sits down with Vivienne Walsh, a marketing strategy consultant who previously led at powerhouse brands such as VISA, Meta, and Uber. To start, we dive into Vivienne's inspiring journey from Ireland to Australia and California, and her strategic roles with industry giants such as McDonald's, Nestlé, and…

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REPLAY: Doug Sweeney, CMO of ŌURA Ring 40:02

12M ago40:02

40:02

REPLAY - In Ep. 93 of Earned, We start the episode by digging into this success, and learn about the qualities Doug looks for in a company before joining. Doug emphasizes his interest in companies that are solving real-world problems, and shares his experience working at One Medical during the peak of the pandemic. We then hear about what attracted…

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151 - Shane Heath, MUD\WTR 32:14

12M ago32:14

32:14

In Ep. 151 of Earned, Conor Begley sits down with Shane Heath, Co-Founder & CEO of MUD/WTR—a powerful coffee alternative rooted in wellness. Tackling the cultural norms around caffeine consumption, MUD/WTR has transformed the lives of many with their unique blend of functional mushrooms, cacao, and chai. To start, Shane dives into his career path, …

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Overheard at CreatorIQ Connect: Insights from Creator Economy Experts 22:36

1y ago22:36

22:36

On this special episode of Earned, we're sharing Conor Begley's onsite interviews with creator economy experts and speakers at CreatorIQ Connect 2024. To start, Conor and Danessa Myricks dive into how leveraging micro-communities and tailored messaging can drive authentic connections and build brand loyalty. Then, Kim Larson discusses the innovativ…

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150 - Colette Laxton, The INKEY List 27:42

1y ago27:42

27:42

In Ep. 150 of Earned, Conor Begley sits down with Colette Laxton, co-founder The INKEY List, a skincare company centered around knowledge, quality and efficacy, transparency, and equality. To start, Colette shares her inspiring journey from corporate life to becoming a skincare innovator. Launching The INKEY List in 2018 with her partner Mark Curry…

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149 - Doug Jensen, SVP & Experienced Data and Analytics Leader 27:30

1y ago27:30

27:30

In Ep. 149 of Earned, Conor Begley sits down with an experienced data and analytics leader with over 35 years in the marketing analytics field: Doug Jensen. To start, Doug delves into the strategic intricacies of marketing mix models (MMM) and how they address modern challenges like iOS privacy changes. Doug shares his strategies for measuring infl…

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148 - Michel Brousset, Waldencast 28:17

1y ago28:17

28:17

In Ep. 148 of Earned, Conor Begley sits down with Michel Brousset—founder and CEO of Waldencast, a company whose mission is to acquire, accelerate, and scale beloved beauty and wellness brands including Milk Makeup and Obagi. To start, Michel recounts his successful corporate career, from his early days at Procter & Gamble to transitioning to L'Oré…

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147 - Brit Starr, CreatorIQ 32:21

1y ago32:21

32:21

In Ep. 147 of Earned, Conor Begley sits down with CreatorIQ's newly crowned CMO and creator marketing expert Brit Starr. To start, Brit recounts how a cold call from Conor led her to pivot from traditional brand marketing into the thriving tech world. We discuss the crucial role Brit has since played in growing CreatorIQ from a small startup to an …

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146 - Jim Louderback, Inside the Creator Economy 30:41

1y ago30:41

30:41

In Ep. 146 of Earned, Conor Begley sits down with Jim Louderback—editor and CEO of "Inside The Creator Economy" Newsletter. To start, we dive into Jim's remarkable career spanning from management consulting to leading iconic media entities like PCMag, VidCon, and Revision3, and Jim shares invaluable insights for anyone navigating the media landscap…

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145 - Vandana Tandon, L'Occitane Group 37:45

1y ago37:45

37:45

In Ep. 145 of Earned, Conor Begley sits down with Vandana Tandon—Chief Brand Marketing Officer of global retail conglomerate L'Occitane Group. To start, Vandana pulls back the curtain on L'Occitane's social transformation—from having a minimal social media presence to becoming a power player in the beauty industry. We dive into L'Occitane's strateg…