Best CreatorIQ Podcasts (2025)

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#738: Building marketing strategy when change is the constant with Heidi Bullock, Tealium 29:30

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12h ago29:30

29:30

Successful marketers are able to anticipate and act on opportunities and trends, but what happens when the next 10 days can be as difficult to predict as the next 10 years? Agility requires not only rapid responses to changing market conditions, but also the ability to anticipate and proactively shape those conditions to your advantage. It's no lon…

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#737: Unlocking sustainable growth using AI with Bryan Gernert, Resonate 25:44

3d ago25:44

25:44

Is artificial intelligence just another shiny toy for marketers, or is it the key to unlocking true agility and sustainable growth in today's turbulent landscape? Agility requires not only rapid adaptation to change, but also the ability to anticipate future trends and proactively adjust strategies. This means leveraging data and technology, like A…

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#736: Taking ROI models from confusion to clarity with Carlos Manalo, The Office of Experience 34:55

4d ago34:55

34:55

Are your marketing investments driving real business value, or are you simply throwing money at the latest trends? Agility means being able to react to change while knowing which strategies, processes, and technologies are ultimately moving the needle and driving real business outcomes. This episode is brought to you by The Office of Experience, a …

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#735: Creating a winning personalization and testing approach with Muqtadaa Miandara, Upbound Grou 31:44

5d ago31:44

31:44

When it’s a struggle for marketers to even keep up with the latest trends, are brands truly keeping pace with their customers, or are they stuck playing catch-up with outdated strategies and technologies? Agility requires a willingness to experiment, learn, and adapt quickly. It also demands a deep understanding of your customer and the ability to …

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Harnessing Curiosity: Insights from Roya Zeitoune, Head of Culture and Trends at YouTube EMEA 32:18

6d ago32:18

32:18

In Episode 182 of Earned, CreatorIQ’s Chief Marketing Officer Brit Starr sits down with Roya Zeitoune, Head of YouTube Culture & Trends, EMEA. Diving in, Roya shares her journey—from early days in the matchmaking industry to leading YouTube’s whimsically named “cats team”—and what it’s taught her about connecting audiences with content that matters…

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#734: Focusing on the marketing that matters with Tara Corey, Optimizely 26:02

7d ago26:02

26:02

With so much noise around AI, changing customer expectations, and the ever-evolving martech landscape, how can marketing leaders avoid the noise to focus on what truly drives long-term value? Agility requires not only adapting to change but also anticipating it. It demands a willingness to experiment, learn, and iterate quickly, especially when it …

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#733: Agentic AI delivering business value with Rupali Jain and Kevin Li, Optimizely 30:22

10d ago30:22

30:22

Marketers' roles are changing, but their goals are still the same: reach and engage customers, meeting them where they are, and for better or worse, often needing to do more with less while delivering greater value. Agility requires both adapting to change quickly while also having the wisdom to know which changes truly matter. It demands a delicat…

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#732: Using AI to see video content with Meenal Nalwaya, Reka 20:33

11d ago20:33

20:33

This episode is brought to you by Reka, a developer of industry-leading, multimodal, AI models that enable individuals and organizations to deploy generative AI applications. Agility requires brands to utilize technology like AI in new and innovative ways to better understand information and interact with their customers, giving them what they want…

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#731: Automation and innovation with Karthik Ramakrishnan, Tapestry 24:55

12d ago24:55

24:55

Being strategic means asking the right questions and meaningfully applying the learnings. How do you do this while innovating and outpacing the competition? Agility requires a willingness to experiment and adapt quickly to changing market conditions and customer preferences. It also demands breaking down silos and fostering collaboration across tea…

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#730: Chasing perfection when agility is what's needed with Tom Schmitt, CEO of Radial 29:25

14d ago29:25

29:25

Is the pursuit of the "perfect" customer experience actually holding brands back from achieving true agility? Agility requires a willingness to embrace calculated risks and adapt quickly to changing market dynamics. It also demands a shift in mindset, from a focus on rigid planning to iterative experimentation and continuous learning. Today, we're …

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#729: The mindset shift needed for AI integration success with Rafael Flores, Treasure Data 29:12

17d ago29:12

29:12

Is the hype around AI in marketing justified, or are we setting ourselves up for another "tech bubble" disappointment? Agility requires not only embracing new technologies like AI, but also a fundamental shift in mindset, processes, and even organizational structure. It demands a willingness to experiment, learn, and adapt quickly to the ever-chang…

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#728: The marketing jobs market and AI's role in the job search with Sue Keith, Landrum Talent Solutions 19:39

18d ago19:39

19:39

This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. My guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, and there is surely never a dull moment. Today we’re going to look at how marketing and communication ex…

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#727: Growing sales in uncertain times with Chris Cubba, Snipp 27:10

19d ago27:10

27:10

What happens when your best sales strategy from a year ago is now driving customer attrition instead of acquisition? Agility requires brands to rethink how they create consumer value in real time, especially when traditional strategies no longer work as consumer behavior shifts unpredictably. Today we’re going to talk about driving sales growth ami…

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From Aussie Brand to Culture Shaper: Outcast’s Bold Brand Identity with CMO Christina McGonagle 31:09

20d ago31:09

31:09

In Episode 181 of Earned, CreatorIQ’s Chief Marketing Officer Brit Starr sits down with Christina McGonagle—Chief Marketing Officer of Outcast, the bold Australian fashion brand taking the world by storm—to unpack how a bikini startup transformed into a global powerhouse. From its humble beginnings selling swimwear out of a bedroom, Outcast has gro…

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#726: How AI is changing the search experience and what to do about it with Sean King, Chief Revenue Officer at Veritone 25:49

21d ago25:49

25:49

If Google sent you zero traffic tomorrow morning, would your P&L still be breathing by lunchtime? Agility requires re-engineering your revenue model at the speed of AI. Today we’re going to talk about how AI chatbots are siphoning off audience attention—and what forward-thinking publishers can do about it instead of panic-refreshing their analytics…

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#725: Consumer confidence...and caution...with Eric Miao, Attentive 25:00

24d ago25:00

25:00

Are brands prepared for a consumer base that's simultaneously more confident and more cautious? Agility requires not just reacting to current consumer behavior but anticipating the shifts to come. It also requires a deep understanding of the nuances within different consumer segments, particularly as generational behaviors diverge. Today, we're goi…

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#724: Social commerce and the customer journey with Janna Navarro, Wpromote 19:50

26d ago19:50

19:50

Are most brands still designing customer journeys, or are they just trying to keep up with where their customers are leading them? Agility requires a willingness to meet your customers where they are—not just where you wish they’d convert. In an era where the consumer journey can begin and end on a social platform or anywhere in between, brands mus…

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#723: Building loyalty across different generations of travelers with Jeff Zotara, arrivia 28:56

28d ago28:56

28:56

If you had to pick one of the biggest challenges facing CMOs today, how high on your list would customer loyalty be? Agility requires a deep understanding of your customer and the ability to adapt to their ever-changing needs and expectations. It also requires a willingness to experiment and learn from failures, quickly iterating on strategies and …

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#722: Agentic AI in retail with Dan Russotto, Furniture.com 21:24

1M ago21:24

21:24

Building on the talk of AI in recent years, Agentic AI is an exciting area for retailers. But beyond talk, finding real-world examples and best practices can be tricky. Today we are here at eTail Boston, and I am excited to talk today about a company that is innovating in this space, not a traditional retailer, but an innovative aggregator using AI…

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#721: Making the most of peak season with Helaine Rich, ePost 22:47

1M ago22:47

22:47

Is your brand ready to thrive, not just survive, in the face of evolving global consumer expectations and market shifts? Agility requires more than just quick reactions; it demands proactive foresight, strategic adaptability, and a willingness to embrace continuous evolution. This is particularly critical in today's ever-changing global ecommerce l…

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Bridging Authenticity and Business with Trend CEO Ted Raad 32:02

21d ago32:02

32:02

In Episode 180 of Earned, CreatorIQ’s Chief Marketing Officer Brit Starr sits down with Ted Raad—founder and CEO of Trend, a top U.S. creator management agency—to explore what happens when business acumen meets creative purpose. After a career in mergers and acquisitions, Ted’s perspective shifted thanks to one person: his wife, a fashion and lifes…

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#720: Building stronger customer relationships using AI with Noah Zamansky, Stitch Fix 22:44

1M ago22:44

22:44

AI can create immersive, human-centric experiences that not only drive sales but also foster enduring brand relationships in a rapidly evolving market. Today we’re going to talk about how AI-driven personalization allows retailers to move beyond generic experiences, crafting unique interactions that resonate with individual preferences and behavior…

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#719: Composable Customer Data Platforms with Tejas Manohar, Hightouch 26:37

1M ago26:37

26:37

Are you building your customer data strategy around your goals, or are your goals constrained by your data platform? Agility in today’s marketing technology landscape isn’t just about speed—it’s about flexibility. Brands need data architectures that adapt to their needs, not the other way around. And with the right approach, that agility can fuel p…

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#718: Building trust while building a brand with Meika Hollender, Nara Organics 27:26

1M ago27:26

27:26

When consumer trust is more fragile than ever, how can brands, particularly in highly scrutinized categories like infant nutrition, utilize the latest approaches to not only build trust but also deepen consumer relationships? Agility requires not only adapting to evolving consumer expectations and technological advancements but also maintaining eth…

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#717: Understanding customers by simulating them first with Mike Taylor, Ask Rally 28:28

1M ago28:28

28:28

Is the most effective way to understand real human behavior to simulate it first? Agility requires a willingness to test ideas that sound strange at first—like asking bots to act more human by narrowing their point of view, or treating synthetic personas as real sources of insight. But when applied correctly, this thinking unlocks entirely new ways…

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#716: Streamlining brand partnerships with Alan Gould, Mutual Markets 26:44

2M ago26:44

26:44

What if building a brand partnership with a major entertainment property could happen in 5 minutes instead of 6 months—and drive 10x better results? What would that change for your marketing strategy? Today I’m joined by Alan Gould, CEO of Mutual Markets. Alan is at the forefront of a major shift in digital marketing and advertising—using AI to red…

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Strategies & Success Stories From Trailblazers in Beauty 26:40

1M ago26:40

26:40

In this special episode of Earned, we’re compiling the best moments from our conversations with five powerhouse beauty brand founders: Sarah Gibson Tuttle of Olive & June, Lilly Ghalichi of Lilly Lashes, Rea Ann Silva of Beautyblender, Taylor Frankel of Nudestix, Courtney Shields of DIBS, and Deepica Mutyala of Live Tinted. Tune in to hear how thes…

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#715: Increasing speed to insights with Sid Banerjee, Medallia 29:32

2M ago29:32

29:32

What could your CX teams do to strategically move your brand forward if they weren’t tethered to dashboards? Agility requires CX teams to move beyond reactive reporting and embrace proactive insight delivery. In an era where insights are instantly available through conversational AI, the strategic role of CX is about to shift—big time. Today we’re …

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#714: Keeping up with e-commerce evolution with Lena Moriarty, eTail and Worldwide Business Research 20:40

2M ago20:40

20:40

One thing is for certain: the world of e-commerce never sits still. But what should retailers be paying attention to now? Agility requires not only adapting to changing consumer behaviors but also anticipating them. It's about proactively shaping the future of retail, not just reacting to it. Today, we're going to talk about navigating the ever-shi…

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#713: Agentic AI that improves the customer experience, with Manisha Powar, Qualtrics 26:36

2M ago26:36

26:36

Agility requires more than just speed—it demands relevance and empathy, especially when AI is stepping in to play a bigger role in the customer experience. What if the problem isn’t that AI moves too slowly—but that it moves without context, without empathy, and without earning trust? Today we’re going to talk about how Agentic AI is changing that—…

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FP Movement’s Courtney Wartman Weis on Growing From Free People Sub-Brand to Global Activewear Powerhouse 33:33

2M ago33:33

33:33

In Episode 179 of Earned, CreatorIQ’s Chief Marketing Officer Brit Starr sits down with Courtney Wartman Weis, managing director of brand marketing at FP Movement, to explore how the activewear label is scaling purposefully in today’s creator-driven landscape. Courtney shares how FP Movement evolved from a sub-brand of Free People into a global com…

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#712: Compounding returns on your marketing campaigns with Chris O'Neill, GrowthLoop 30:22

2M ago30:22

30:22

If your marketing grew like a dividend-reinvestment plan, would you still let a quarterly target dictate every decision? Agility requires stacking returning gains faster than the market changes—think compound interest, but for marketing campaigns. Today we’re going to talk about the Compound Marketing Engine, agentic AI, and why “data-driven” still…

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#711: Making accessibility a priority with Make Paciello, AudioEye 30:14

2M ago30:14

30:14

The 35th anniversary of the Americans with Disabilities Act (ADA) was July 26, so today's episode is a special one. Most companies obsess over SEO, performance, and conversion rates—but overlook 25% of their audience entirely. Why do so many businesses miss the opportunity to serve users with disabilities, and what are they leaving on the table? To…

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#710: Empowering Employees to Lead Meaningful Change from Within with Steven Malony, CEO of Belkin 29:06

2M ago29:06

29:06

How often do big, meaningful shifts inside a company actually start small? And more importantly, how do you avoid squashing them before they have a chance to grow? Agility requires more than vision—it requires giving your team the power to act on that vision. Today we’re going to talk about how a global company like Belkin empowered its employees t…

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#709: The state of CX and the value of hyperpersonalization with Adrian Swinscoe, Punk CX Podcast 1:01:13

2M ago1:01:13

1:01:13

Agility requires that brands have a fundamental understanding of why they’re doing things, and what customer expectations are, rather than chasing trends and implementing the latest tech. Without this, customer satisfaction will continue to slide, and brands won’t be any closer to knowing what to do to solve for that. I am here in Edinburgh with my…

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#708: How commerce media is changing advertising with Eric Brackmann, Koddi 28:15

2M ago28:15

28:15

If you think commerce media is just a buzzword or a trend, think again. It’s reshaping the ad landscape—fueled by AI, first-party data, and sector-specific solutions that leave the legacy one-size-fits-all approach in the dust. What’s coming next? Grocery? Autos? Quick commerce? If your brand isn’t already exploring commerce media, it’s probably fa…

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How Venting Went Viral: Shima Katouzian’s Journey to Social Media Stardom 33:15

2M ago33:15

33:15

In Episode 178 of Earned, CreatorIQ CMO Brit Starr sits down with Shima Katouzian, powerhouse beauty creator (@sheemoma on Instagram, 2.8M followers) and founder of BODO Makeup. To start, we dive into Shima’s remarkable journey from Tesla employee to beloved Instagram influencer who’s fostered a community of nearly 3 million passionate fans. We lea…

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#707: Building ROI in the Creator Economy with Brit Starr, CreatorIQ 25:52

2M ago25:52

25:52

Agility requires marketing leaders to evolve from campaign-based thinking to relationship-based strategy—especially when working with creators who influence not just clicks, but for a meaningful connection with customers. Today we’re going to talk about the creator economy and how brands like PepsiCo, Unilever, and more are leaning into long-term c…

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#706: Building more connected digital experiences with Eric Stine, CEO of Sitecore 29:45

2M ago29:45

29:45

If the web is no longer one-size-fits-all and instead geared towards segments of one, how do brands avoid creating a thousand disconnected experiences, and manage each experience effectively? Agility requires embracing both technology and customer behavior shifts at the same time—without losing your brand voice. Today we’re going to talk about how …

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#705: What happens to your KPIs when both CLV and Customer Acquisition Costs rise? With Jamie Domenici, Klaviyo 24:43

2M ago24:43

24:43

Customer lifetime value is a critical KPI, but with customer acquisition costs rapidly rising, what can brands do to successfully build long-term value for the business? Agility requires seeing past vanity metrics to the durable value hidden in customer relationships. When customer acquisition costs climb and privacy affects easy targeting, only ni…

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The Future Is Wearable: Marketing Innovation With Meta’s Raashi Rosenberger 26:35

2M ago26:35

26:35

In Episode 177 of Earned, CreatorIQ CMO Brit Starr sits down with Raashi Rosenberger, head of marketing for Meta Wearables, for a compelling conversation on the intersection of technology, humanity, and innovation. Raashi shares how devices like Ray-Ban Meta AI are designed not to distract, but to deepen real-world connection—reducing screen time w…

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#704: Delivering personalization at scale with Yaniv Navot, Mastercard 31:05

2M ago31:05

31:05

With all the data at our fingertips, why do so many companies still struggle to deliver truly personalized experiences at scale? Agility requires being able to cut through the noise of data and culture shifts to deliver experiences that truly resonate with each individual. Today we’re going to talk about personalization maturity, the role of machin…

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#703: How AI and Deep Learning is affecting advertising with Jaysen Gillespie, RTB House 27:36

2M ago27:36

27:36

Are we on the brink of advertising becoming too smart for its own good, or is Deep Learning finally getting us closer to what customers actually want? Agility requires us to constantly evaluate how technology like AI reshapes the relationships between brands and consumers—sometimes for better, sometimes for far more complex. The advertising landsca…

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#702: What it takes to keep customers loyal with Anna Convery, Verint 29:52

2M ago29:52

29:52

Does your brand deliver answers faster than your customer can send a text message? Agility in CX is about answering customers before they finish the thought. If you can’t evolve at that pace, you’re already behind. Today we’re going to talk about what Verint’s brand‑new 2025 State of Customer Experience report tells us about loyalty, automation, an…

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#701: No-Code as a Strategic Weapon, with Aytekin Tank, Jotform 24:29

3M ago24:29

24:29

If your team spends half its days searching for documents and filling out spreadsheets you built years ago, how long will it be before your competitors automate you out of business? Agility requires turning busywork into bandwidth so people can collaborate and think strategically instead of shuffling pixels. Today we’re exploring how no-code platfo…

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From Creator to Co-Founder: Jess Hunt’s REFY Journey from CreatorIQ Connect Europe 32:38

2M ago32:38

32:38

In this inspiring session at CreatorIQ Connect Europe, REFY co-founder Jess Hunt shares her evolution from creator to entrepreneur and unpacks how authenticity, community, and creator collaboration have been central to the brand’s rapid growth. From launching top-performing products with real-time feedback from REFY’s creator community to building …

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#700: Winning and retaining the distracted consumer with Kelsey Chickering, Forrester 21:13

3M ago21:13

21:13

If your brand can’t hold a consumer’s focus for eight seconds, what makes you think you deserve nine? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility isn’t speed for speed’s sake; it’s the discipline of staying useful while everythi…

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#699: Being real about synthetic personas with Narek Vandanyan, Prelaunch 23:29

3M ago23:29

23:29

Marketers spend a fortune trying to understand their audience, conducting surveys, focus groups, and market research—but what if they could just ask their ideal customer directly? With synthetic personas, that’s now possible. But how reliable are they? And how far can we really take this technology? Joining me today is Narek Vardanyan, CEO of Prela…

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#698: Staying customer-centric in the race to adopt agentic AI with Stephanie Liu, Forrester 22:30

3M ago22:30

22:30

We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. If your AI roadmap doesn’t include your customer, is it really a roadmap—or just a bridge to nowhere? Agility requires remembering who pays the bills: the customer. When shiny new tech shows u…

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#697: Building the total experience for customers with AJ Joplin, Forrester 23:10

3M ago23:10

23:10

Does your AI-based interface talk to customers the way a real person would or is it tech for tech’s sake? We are here at Forrester CX in Nashville, TN and hearing all about the latest insights and ideas for brands to create better experiences for their customers. Agility is less about bolting on new features just because the tech is available and m…