Go offline with the Player FM app!
2 - Building brand through data-driven experiments (with Edward Ford, Demand Gen Director at Supermetrics)
Manage episode 317474219 series 3293761
Edward Ford is the Demand Gen Director at Supermetrics and also creator of The Growth Hub Podcast with around 80 episodes under his belt.
On this episode we talk about:
- Building a demand gen team in a product-led environment
- Measuring and creating brand through data-driven experiments
- Differences between SaaS companies in the US vs EU?
- Do Performance Marketing need to sit in a Demand Gen function?
Are you ready to join the movement? Join our free slack community where some of the best demand marketers in the world share knowledge on demandgenerationmovement.com.
This episode is brought to you by our great sponsors Albacross & HockeyStack.
40 episodes
Manage episode 317474219 series 3293761
Edward Ford is the Demand Gen Director at Supermetrics and also creator of The Growth Hub Podcast with around 80 episodes under his belt.
On this episode we talk about:
- Building a demand gen team in a product-led environment
- Measuring and creating brand through data-driven experiments
- Differences between SaaS companies in the US vs EU?
- Do Performance Marketing need to sit in a Demand Gen function?
Are you ready to join the movement? Join our free slack community where some of the best demand marketers in the world share knowledge on demandgenerationmovement.com.
This episode is brought to you by our great sponsors Albacross & HockeyStack.
40 episodes
All episodes
×Welcome to Player FM!
Player FM is scanning the web for high-quality podcasts for you to enjoy right now. It's the best podcast app and works on Android, iPhone, and the web. Signup to sync subscriptions across devices.