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2 - Building brand through data-driven experiments (with Edward Ford, Demand Gen Director at Supermetrics)

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Manage episode 317474219 series 3293761
Content provided by Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Edward Ford is the Demand Gen Director at Supermetrics and also creator of The Growth Hub Podcast with around 80 episodes under his belt.
On this episode we talk about:
- Building a demand gen team in a product-led environment
- Measuring and creating brand through data-driven experiments
- Differences between SaaS companies in the US vs EU?
- Do Performance Marketing need to sit in a Demand Gen function?
Are you ready to join the movement? Join our free slack community where some of the best demand marketers in the world share knowledge on demandgenerationmovement.com.
This episode is brought to you by our great sponsors Albacross & HockeyStack.

  continue reading

40 episodes

Artwork
iconShare
 
Manage episode 317474219 series 3293761
Content provided by Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Akseli Matila, B2B growth expert, Akseli Matila, and B2B growth expert or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Edward Ford is the Demand Gen Director at Supermetrics and also creator of The Growth Hub Podcast with around 80 episodes under his belt.
On this episode we talk about:
- Building a demand gen team in a product-led environment
- Measuring and creating brand through data-driven experiments
- Differences between SaaS companies in the US vs EU?
- Do Performance Marketing need to sit in a Demand Gen function?
Are you ready to join the movement? Join our free slack community where some of the best demand marketers in the world share knowledge on demandgenerationmovement.com.
This episode is brought to you by our great sponsors Albacross & HockeyStack.

  continue reading

40 episodes

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