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You’re Doing Video Wrong... Here’s the Fix ⚠️ GUEST! Emmy-winner Tony Gnau | Ep. 390
Manage episode 498965760 series 3503151
It turns out your smartphone is probably better than the cameras Emmy-winner Tony Gnau used in the early days of his video career—and he’s here to tell you why that’s good news. Jay Schwedelson gets into what’s actually required to make great video, the gear myths you can ignore, and how to stop treating video like a one-off side project. If you think you need a studio and a giant budget to win with video marketing, this episode might just change your mind.
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Connect with Tony on LinkedIn or visit tonygnau.com to learn more. If you’re in healthcare, check out healthcarevideospecialists.com for his agency.
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Best Moments:
(03:15) The minimum setup you need to shoot video that won’t embarrass your brand
(04:30) When it’s fine to DIY video—and when you should go pro
(05:45) Why “let’s make a video” is the wrong starting point
(07:00) The smarter way to bake video into your full marketing strategy
(08:20) Why short form videos can actually spark long form ideas
(12:02) Every video needs its own strategy to succeed
(13:30) What B-roll really is—and when you don’t need it
ㅤ
Check out our 100% FREE + VIRTUAL EVENTS! ->
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
ㅤ
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
469 episodes
You’re Doing Video Wrong... Here’s the Fix ⚠️ GUEST! Emmy-winner Tony Gnau | Ep. 390
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Manage episode 498965760 series 3503151
It turns out your smartphone is probably better than the cameras Emmy-winner Tony Gnau used in the early days of his video career—and he’s here to tell you why that’s good news. Jay Schwedelson gets into what’s actually required to make great video, the gear myths you can ignore, and how to stop treating video like a one-off side project. If you think you need a studio and a giant budget to win with video marketing, this episode might just change your mind.
ㅤ
Connect with Tony on LinkedIn or visit tonygnau.com to learn more. If you’re in healthcare, check out healthcarevideospecialists.com for his agency.
ㅤ
Best Moments:
(03:15) The minimum setup you need to shoot video that won’t embarrass your brand
(04:30) When it’s fine to DIY video—and when you should go pro
(05:45) Why “let’s make a video” is the wrong starting point
(07:00) The smarter way to bake video into your full marketing strategy
(08:20) Why short form videos can actually spark long form ideas
(12:02) Every video needs its own strategy to succeed
(13:30) What B-roll really is—and when you don’t need it
ㅤ
Check out our 100% FREE + VIRTUAL EVENTS! ->
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
ㅤ
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
469 episodes
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