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STOP Being Positive! ➕ F1 Movie Review🏎️! Ask Us ANYTHING❓ | Ep. 377
Manage episode 494738354 series 3503151
Marketing doesn’t always have to be sunshine and sparkle—sometimes a little “doom” drives way more clicks. Jay Schwedelson digs into fresh data showing that negative words, emojis, and angles can outperform the classic “win-win” tone we’re all told to use. So if you’ve ever wanted to tell your boss that positivity is tanking your subject lines, now’s your moment. Plus, Jay gets fired up about weird moviegoers and horror trailers in a classic ridiculous question rant.
ㅤ
Best Moments:
(01:30) Why "positive vibes only" might actually kill your marketing results
(02:44) Negative words in headlines generate 63% more clicks than positive ones
(03:31) Using “mistake” in your subject line can double CTRs
(04:48) Negative emojis outperform positive ones in email subject lines
(05:56) The “nope” subject line trick that boosts open rates by 17%
(07:45) Jay rants about people bringing blankets to the movies (and taking off their shoes)
(08:48) The battle of the trailers: Jay loves them, his wife hates them
ㅤ
Check out our 100% FREE + VIRTUAL EVENTS! ->
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
ㅤ
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
436 episodes
STOP Being Positive! ➕ F1 Movie Review🏎️! Ask Us ANYTHING❓ | Ep. 377
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Manage episode 494738354 series 3503151
Marketing doesn’t always have to be sunshine and sparkle—sometimes a little “doom” drives way more clicks. Jay Schwedelson digs into fresh data showing that negative words, emojis, and angles can outperform the classic “win-win” tone we’re all told to use. So if you’ve ever wanted to tell your boss that positivity is tanking your subject lines, now’s your moment. Plus, Jay gets fired up about weird moviegoers and horror trailers in a classic ridiculous question rant.
ㅤ
Best Moments:
(01:30) Why "positive vibes only" might actually kill your marketing results
(02:44) Negative words in headlines generate 63% more clicks than positive ones
(03:31) Using “mistake” in your subject line can double CTRs
(04:48) Negative emojis outperform positive ones in email subject lines
(05:56) The “nope” subject line trick that boosts open rates by 17%
(07:45) Jay rants about people bringing blankets to the movies (and taking off their shoes)
(08:48) The battle of the trailers: Jay loves them, his wife hates them
ㅤ
Check out our 100% FREE + VIRTUAL EVENTS! ->
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
ㅤ
Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ㅤ
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
436 episodes
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