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SPECIAL SERIES == The MEME PLAYBOOK You Didn’t Know You Needed 💡 <== | BATHROOM Break #65 COLLAB: The Marketing Millennials + Do This, Not That

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Manage episode 495611445 series 3503151
Content provided by GURU Media Hub. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GURU Media Hub or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Memes aren’t just for Gen Z or internet junkies—they’re a real-deal marketing tool, and Jay Schwedelson teams up with Daniel Murray to break down exactly why. From condiment debates to viral ad strategies, they get into how memes can signal audience empathy, drive shares, and even outperform traditional ad formats. If you’ve ever wondered whether your “serious” brand could pull one off—yep, you probably can.

Best Moments:

(02:05) Jay's traumatic first Florida burger with surprise mustard and ketchup

(03:00) Daniel explains why memes are the language of the internet

(03:45) How to safely create memes without copyright issues or creative risk

(04:20) Memes as powerful ad formats that prove you understand your audience

(05:26) Why you shouldn’t keep using the same carousel over and over

(07:15) Jay’s trick for finding viral meme formats to recaption for your niche

(08:30) How platforms punish watermarked or reposted content

(09:05) Want to reuse a hit meme? Resize it first or risk getting throttled

(09:57) Daniel’s hot take: skip Taco Bell, hit the local burrito joint

Follow Daniel on The Marketing Millennials and let him know what you want future bathroom breaks to cover.

Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

Register here: www.GuruConference.com

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

  continue reading

458 episodes

Artwork
iconShare
 
Manage episode 495611445 series 3503151
Content provided by GURU Media Hub. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GURU Media Hub or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Memes aren’t just for Gen Z or internet junkies—they’re a real-deal marketing tool, and Jay Schwedelson teams up with Daniel Murray to break down exactly why. From condiment debates to viral ad strategies, they get into how memes can signal audience empathy, drive shares, and even outperform traditional ad formats. If you’ve ever wondered whether your “serious” brand could pull one off—yep, you probably can.

Best Moments:

(02:05) Jay's traumatic first Florida burger with surprise mustard and ketchup

(03:00) Daniel explains why memes are the language of the internet

(03:45) How to safely create memes without copyright issues or creative risk

(04:20) Memes as powerful ad formats that prove you understand your audience

(05:26) Why you shouldn’t keep using the same carousel over and over

(07:15) Jay’s trick for finding viral meme formats to recaption for your niche

(08:30) How platforms punish watermarked or reposted content

(09:05) Want to reuse a hit meme? Resize it first or risk getting throttled

(09:57) Daniel’s hot take: skip Taco Bell, hit the local burrito joint

Follow Daniel on The Marketing Millennials and let him know what you want future bathroom breaks to cover.

Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

Register here: www.GuruConference.com

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

  continue reading

458 episodes

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