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SPECIAL SERIES == Are Followers Still a Thing? Let’s Get Real 🎯 <== | BATHROOM Break #66 COLLAB: The Marketing Millennials + Do This, Not That

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Manage episode 496975354 series 3503151
Content provided by GURU Media Hub. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GURU Media Hub or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Not gonna lie, this one gets real. Jay Schwedelson and Daniel Murray go beyond the usual follower-count talk to break down what really matters when it comes to audience size—and what doesn’t. Social proof, ad credibility, platform strategies, and how to avoid looking like a ghost town brand all come into play. Whether you’re trying to grow a brand or just not embarrass yourself online, this one’s got some gems.

Best Moments:

(00:40) The real reason Jay preps for Q4 months in advance—even if he procrastinates holiday shopping

(01:55) Why followers still matter when it comes to legitimacy and social proof

(02:54) Jay checks business credibility by LinkedIn followers, not websites

(03:49) YouTube Shorts outperforming subscriber-heavy accounts—and why that proves the algorithm has changed

(04:30) Why big brands run multiple burner accounts on social to maximize reach

(05:15) Running ads? People will click your profile—and your follower count influences their trust

(05:45) Followers unlock newsletter and broadcast features you can’t fake

(06:00) Set a baseline number to avoid looking sketchy—and stop chasing vanity metrics

Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

Register here: www.GuruConference.com

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

  continue reading

456 episodes

Artwork
iconShare
 
Manage episode 496975354 series 3503151
Content provided by GURU Media Hub. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GURU Media Hub or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Not gonna lie, this one gets real. Jay Schwedelson and Daniel Murray go beyond the usual follower-count talk to break down what really matters when it comes to audience size—and what doesn’t. Social proof, ad credibility, platform strategies, and how to avoid looking like a ghost town brand all come into play. Whether you’re trying to grow a brand or just not embarrass yourself online, this one’s got some gems.

Best Moments:

(00:40) The real reason Jay preps for Q4 months in advance—even if he procrastinates holiday shopping

(01:55) Why followers still matter when it comes to legitimacy and social proof

(02:54) Jay checks business credibility by LinkedIn followers, not websites

(03:49) YouTube Shorts outperforming subscriber-heavy accounts—and why that proves the algorithm has changed

(04:30) Why big brands run multiple burner accounts on social to maximize reach

(05:15) Running ads? People will click your profile—and your follower count influences their trust

(05:45) Followers unlock newsletter and broadcast features you can’t fake

(06:00) Set a baseline number to avoid looking sketchy—and stop chasing vanity metrics

Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

Register here: www.GuruConference.com

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

  continue reading

456 episodes

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