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Ask Us ANYTHING!! đŸ§ȘHow to Convince Your Boss to TEST! ➕Got Pooped on by a Bird đŸ’© | Ep. 409

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Manage episode 505491617 series 3503151
Content provided by GURU Media Hub. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GURU Media Hub or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Convincing your boss to embrace testing isn’t easy, but Jay Schwedelson has a smart way to flip the conversation. Instead of begging to try new subject lines or tactics, he shows how to reframe experiments as an insurance policy against being left behind. Plus, he shares a hilarious story about a supermarket parking lot that’ll make you think twice about where you stand with your shopping cart.

ă…€

Best Moments:

(01:00) Josh asks how to convince a CEO to try proven email tactics instead of sticking to personal preference

(02:28) Why creating a 10 percent “laboratory environment” changes the way testing is perceived internally

(03:31) Framing experiments as an “insurance program” to prevent competitors from pulling ahead

(05:26) Using AI prompts to quickly benchmark your marketing against competitors and show executives the gaps

(08:00) Jay debates whether to shop after being dive-bombed by a bird in the parking lot

(09:26) A cart-return showdown in the supermarket lot sparks Jay’s reflection on being a “cart putter backer”

ă…€

Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

Register here: www.GuruConference.com

ă…€

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ă…€

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

  continue reading

479 episodes

Artwork
iconShare
 
Manage episode 505491617 series 3503151
Content provided by GURU Media Hub. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GURU Media Hub or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Convincing your boss to embrace testing isn’t easy, but Jay Schwedelson has a smart way to flip the conversation. Instead of begging to try new subject lines or tactics, he shows how to reframe experiments as an insurance policy against being left behind. Plus, he shares a hilarious story about a supermarket parking lot that’ll make you think twice about where you stand with your shopping cart.

ă…€

Best Moments:

(01:00) Josh asks how to convince a CEO to try proven email tactics instead of sticking to personal preference

(02:28) Why creating a 10 percent “laboratory environment” changes the way testing is perceived internally

(03:31) Framing experiments as an “insurance program” to prevent competitors from pulling ahead

(05:26) Using AI prompts to quickly benchmark your marketing against competitors and show executives the gaps

(08:00) Jay debates whether to shop after being dive-bombed by a bird in the parking lot

(09:26) A cart-return showdown in the supermarket lot sparks Jay’s reflection on being a “cart putter backer”

ă…€

Check out our 100% FREE + VIRTUAL EVENTS! ->

Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

Register here: www.GuruConference.com

ă…€

Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

ă…€

MASSIVE thank you to our Sponsor, Marigold!!

Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.

Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).

Claim your offer now at jayschwedelson.com/emma

  continue reading

479 episodes

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