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Ask Us ANYTHING!! đ§ȘHow to Convince Your Boss to TEST! âGot Pooped on by a Bird đ© | Ep. 409
Manage episode 505491617 series 3503151
Convincing your boss to embrace testing isnât easy, but Jay Schwedelson has a smart way to flip the conversation. Instead of begging to try new subject lines or tactics, he shows how to reframe experiments as an insurance policy against being left behind. Plus, he shares a hilarious story about a supermarket parking lot thatâll make you think twice about where you stand with your shopping cart.
ă €
Best Moments:
(01:00) Josh asks how to convince a CEO to try proven email tactics instead of sticking to personal preference
(02:28) Why creating a 10 percent âlaboratory environmentâ changes the way testing is perceived internally
(03:31) Framing experiments as an âinsurance programâ to prevent competitors from pulling ahead
(05:26) Using AI prompts to quickly benchmark your marketing against competitors and show executives the gaps
(08:00) Jay debates whether to shop after being dive-bombed by a bird in the parking lot
(09:26) A cart-return showdown in the supermarket lot sparks Jayâs reflection on being a âcart putter backerâ
ă €
Check out our 100% FREE + VIRTUAL EVENTS! ->
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
ă €
Check out Jayâs YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jayâs TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ă €
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
479 episodes
Ask Us ANYTHING!! đ§ȘHow to Convince Your Boss to TEST! âGot Pooped on by a Bird đ© | Ep. 409
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Manage episode 505491617 series 3503151
Convincing your boss to embrace testing isnât easy, but Jay Schwedelson has a smart way to flip the conversation. Instead of begging to try new subject lines or tactics, he shows how to reframe experiments as an insurance policy against being left behind. Plus, he shares a hilarious story about a supermarket parking lot thatâll make you think twice about where you stand with your shopping cart.
ă €
Best Moments:
(01:00) Josh asks how to convince a CEO to try proven email tactics instead of sticking to personal preference
(02:28) Why creating a 10 percent âlaboratory environmentâ changes the way testing is perceived internally
(03:31) Framing experiments as an âinsurance programâ to prevent competitors from pulling ahead
(05:26) Using AI prompts to quickly benchmark your marketing against competitors and show executives the gaps
(08:00) Jay debates whether to shop after being dive-bombed by a bird in the parking lot
(09:26) A cart-return showdown in the supermarket lot sparks Jayâs reflection on being a âcart putter backerâ
ă €
Check out our 100% FREE + VIRTUAL EVENTS! ->
Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!
Register here: www.GuruConference.com
ă €
Check out Jayâs YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jayâs TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
ă €
MASSIVE thank you to our Sponsor, Marigold!!
Email chaos across campuses, branches, or chapters? Emma by Marigold lets HQ keep control while local teams send on-brand, on-time messages with ease.
Podcast & GURU listeners: 50 % off your first 3 months with an annual plan (new customers, 10 k-contact minimum, terms apply).
Claim your offer now at jayschwedelson.com/emma
479 episodes
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