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Anti-Burnout PLAYBOOK For Personal Brands đ„ GUEST! Caleb Ralston | Ep. 455
Manage episode 521883619 series 3503151
Most people cranking out content feel like theyâre on a hamster wheel, and this one is Jay Schwedelson basically turning his own burnout into a live strategy session with Caleb Ralston. They get into why copying 400-post-a-week creators is wrecking your brain, how to reverse engineer a cadence that actually fits your life, and what it really means for a personal brand to âwork.â If you care more about leads, trust, and reputation than vanity metrics, this convo will mess with how you think about content in a good way.
ă €
Check out Calebâs free 6-hour-and-22-minute YouTube course on how to build your personal brand, grab the companion workbook by dropping your email, and use it to level up before you ever think about hiring a media team.
ă €
Best Moments:
(00:16) Jay admits he âgot the guyâ behind some of the biggest personality-led brands because he wants to reverse engineer what actually works for personal brands.
(03:00) Caleb explains why copying top creatorsâ insane content routines is like trying to train like the greatest athlete on day one and guarantees you will quit.
(04:15) The low-volume, high-effort strategy that grew Calebâs YouTube to over 50,000 subscribers from just seven videos by focusing on depth over constant posting.
(08:58) Breaking down the Brand Journey Framework so you finally define why you are building a personal brand and what success is supposed to look like.
(13:23) A behind-the-scenes example of a video designed with one job only: get talented creatives to DM Caleb so he can place them on client media teams.
(16:01) Why views and followers are useful signals but become dangerous distractions when sales, conversions, and cost to acquire a customer are going the wrong way.
ă €
Check out Jayâs YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jayâs TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
513 episodes
Manage episode 521883619 series 3503151
Most people cranking out content feel like theyâre on a hamster wheel, and this one is Jay Schwedelson basically turning his own burnout into a live strategy session with Caleb Ralston. They get into why copying 400-post-a-week creators is wrecking your brain, how to reverse engineer a cadence that actually fits your life, and what it really means for a personal brand to âwork.â If you care more about leads, trust, and reputation than vanity metrics, this convo will mess with how you think about content in a good way.
ă €
Check out Calebâs free 6-hour-and-22-minute YouTube course on how to build your personal brand, grab the companion workbook by dropping your email, and use it to level up before you ever think about hiring a media team.
ă €
Best Moments:
(00:16) Jay admits he âgot the guyâ behind some of the biggest personality-led brands because he wants to reverse engineer what actually works for personal brands.
(03:00) Caleb explains why copying top creatorsâ insane content routines is like trying to train like the greatest athlete on day one and guarantees you will quit.
(04:15) The low-volume, high-effort strategy that grew Calebâs YouTube to over 50,000 subscribers from just seven videos by focusing on depth over constant posting.
(08:58) Breaking down the Brand Journey Framework so you finally define why you are building a personal brand and what success is supposed to look like.
(13:23) A behind-the-scenes example of a video designed with one job only: get talented creatives to DM Caleb so he can place them on client media teams.
(16:01) Why views and followers are useful signals but become dangerous distractions when sales, conversions, and cost to acquire a customer are going the wrong way.
ă €
Check out Jayâs YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jayâs TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
513 episodes
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