Summary
In this episode of Digital Dominance, host Jeffro speaks with Eric Saar, a Facebook advertising expert, about the common pitfalls businesses face with Facebook ads and how to take control of their advertising strategies. Eric shares insights on the mistakes made by ad agencies, the importance of understanding Facebook's algorithm, and how businesses can effectively manage their own ad campaigns in-house. He emphasizes the need for proper ad structure, the significance of the learning phase, and strategies for local businesses. The conversation also touches on the effectiveness of boosting posts versus running ads through Facebook Ads Manager, and the importance of continuous iteration in ad creative to maintain engagement and effectiveness.
Takeaways

• Many Facebook ad agencies make basic structural mistakes.
• Identifying red flags in agencies can save businesses money.
• Facebook's learning phase is crucial for ad success.
• In-house management of ads can be efficient and cost-effective.
• Ad creatives typically have a lifespan of 2-3 months.
• Local businesses should focus on brand awareness rather than direct conversions.
• Boosting posts can be effective but lacks the depth of Ads Manager.
• Proper ad structure can lead to significant improvements in performance.
• Continuous testing and iteration are key to successful advertising.
• Business owners should feel empowered to take control of their advertising strategies.

Chapters
00:00 Introduction to Facebook Advertising Control
02:55 Common Mistakes by Facebook Ad Agencies
06:02 Identifying Red Flags in Ad Agencies
08:45 The Importance of Facebook's Learning Phase
12:11 In-House Management of Facebook Ads
15:10 Ad Creative Longevity and Market Saturation
17:56 Strategies for Local Businesses
21:11 Boosting Posts vs. Running Ads
24:06 The Impact of Proper Structure on Ad Success
27:04 Final Thoughts on Taking Control of Ads
Links
https://www.linkedin.com/in/eric-saar/
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