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Don't get duped! key warning signs in cro agency to watch for
Manage episode 466334961 series 3644856
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Don't get duped! key warning signs in cro agency to watch for
In this podcast episode, Femi Olajiga discusses the critical aspects of hiring a Conversion Rate Optimization (CRO) agency.
He highlights the importance of understanding the digital customer journey and warns listeners about the potential pitfalls of working with unreliable CRO agencies. Femi emphasizes the need for a well-structured team, effective communication, and a strategic approach to CRO.
He also compares the benefits of hiring an in-house CRO team versus an agency, advocating for a more personalised and focused approach to conversion optimisation.
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