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129. Why the protein category is CPG’s biggest growth engine (and it’s just getting started)
Manage episode 523733259 series 2973315
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On this week’s episode, host Jess Gaedeke is joined by Brian Lechner, Senior Director of Category Leadership at Premier Nutrition, to unpack how the protein category defied traditional CPG rules to become a mass-market force, why retailers who “build it” are winning big, how innovation is shifting toward new formats and demand moments, and what GLP-1–driven behavior changes mean for the future of nutrition.
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