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127. Dig (In)spiration: Why empathy + insights + marketing are a match made in campaign heaven
Manage episode 520217208 series 2973315
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On this week’s episode, host Jess Gaedeke chats with Dig’s very own SVP, Lesley Sloggett, to unpack how real customer stories fueled an empathy-rich financial campaign, why seamless collaboration between insights and marketing creates game-changing work, and how Gen Z’s nonlinear approach to money and life is reshaping the future of financial brands.
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