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Content provided by Mirjam Lippuner, Jason Lockhart, Maria Design Appy, Mirjam Lippuner, Jason Lockhart, and Maria Design Appy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mirjam Lippuner, Jason Lockhart, Maria Design Appy, Mirjam Lippuner, Jason Lockhart, and Maria Design Appy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.
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Get Quick Press: PR that Works for Design & Remodeling Professionals

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Manage episode 515202370 series 2974726
Content provided by Mirjam Lippuner, Jason Lockhart, Maria Design Appy, Mirjam Lippuner, Jason Lockhart, and Maria Design Appy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mirjam Lippuner, Jason Lockhart, Maria Design Appy, Mirjam Lippuner, Jason Lockhart, and Maria Design Appy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Prospects decide who to trust long before they ever call, and the media they read shapes those choices. We break down a fast, practical PR system for design and remodeling professionals who want to be discovered as experts—without spending five figures a month on an agency. You’ll hear why third‑party credibility changes buyer behavior, how quick expert quotes outperform long project pitches for busy editors, and the compounding benefits of press logos and backlinks on your website.
We walk through the exact routine that fits real schedules: 20–30 minutes twice a week to scan Qwoted, HARO-style lists, and SOS threads for relevant queries, then craft crisp replies with specific, quotable advice. Along the way, we share real-world wins—early placements in Forbes and the Wall Street Journal—and set honest expectations about the numbers game behind PR. Ten thoughtful submissions might yield one or two features, but those features open doors to higher‑end clients, stronger SEO, and faster sales conversations.
If you’ve wondered what to say, we spell it out: give one sharp takeaway, add a concrete example from your projects, include a short credential line, and link to a relevant page on your site. Keep it simple, be consistent, and run your outreach in one‑ to three‑month sprints so the habit sticks. By the end, you’ll have a clear plan to turn your everyday expertise into media coverage, social proof, and a steady flow of better-fit leads. If this helps, subscribe, share the show with a colleague, and leave a review to tell us your first target outlet.

If you would like to get the links and show notes for this episode, click on the link below:​

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

  continue reading

Chapters

1. Why PR Matters For Pros (00:00:00)

2. Cost Of Agencies And Credibility (00:01:03)

3. Experts Beyond Project Features (00:02:07)

4. The Get Quick Press Method (00:02:57)

5. Free Platforms: Qwoted, HARO, SOS (00:04:59)

6. Time Constraints And Simple Routines (00:06:28)

7. Early Wins: Forbes And WSJ (00:07:03)

8. Compounding Authority And SEO (00:08:11)

9. Why Journalists Need Your Expertise (00:09:15)

10. Action Over Wishful Thinking (00:10:56)

11. A 1–3 Month PR Sprint Plan (00:12:25)

12. Metrics: Submissions To Placements (00:13:51)

13. Make A Plan And Commit (00:15:09)

14. Academy Invitation And Support (00:15:54)

154 episodes

Artwork
iconShare
 
Manage episode 515202370 series 2974726
Content provided by Mirjam Lippuner, Jason Lockhart, Maria Design Appy, Mirjam Lippuner, Jason Lockhart, and Maria Design Appy. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Mirjam Lippuner, Jason Lockhart, Maria Design Appy, Mirjam Lippuner, Jason Lockhart, and Maria Design Appy or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://podcastplayer.com/legal.

Prospects decide who to trust long before they ever call, and the media they read shapes those choices. We break down a fast, practical PR system for design and remodeling professionals who want to be discovered as experts—without spending five figures a month on an agency. You’ll hear why third‑party credibility changes buyer behavior, how quick expert quotes outperform long project pitches for busy editors, and the compounding benefits of press logos and backlinks on your website.
We walk through the exact routine that fits real schedules: 20–30 minutes twice a week to scan Qwoted, HARO-style lists, and SOS threads for relevant queries, then craft crisp replies with specific, quotable advice. Along the way, we share real-world wins—early placements in Forbes and the Wall Street Journal—and set honest expectations about the numbers game behind PR. Ten thoughtful submissions might yield one or two features, but those features open doors to higher‑end clients, stronger SEO, and faster sales conversations.
If you’ve wondered what to say, we spell it out: give one sharp takeaway, add a concrete example from your projects, include a short credential line, and link to a relevant page on your site. Keep it simple, be consistent, and run your outreach in one‑ to three‑month sprints so the habit sticks. By the end, you’ll have a clear plan to turn your everyday expertise into media coverage, social proof, and a steady flow of better-fit leads. If this helps, subscribe, share the show with a colleague, and leave a review to tell us your first target outlet.

If you would like to get the links and show notes for this episode, click on the link below:​

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

  continue reading

Chapters

1. Why PR Matters For Pros (00:00:00)

2. Cost Of Agencies And Credibility (00:01:03)

3. Experts Beyond Project Features (00:02:07)

4. The Get Quick Press Method (00:02:57)

5. Free Platforms: Qwoted, HARO, SOS (00:04:59)

6. Time Constraints And Simple Routines (00:06:28)

7. Early Wins: Forbes And WSJ (00:07:03)

8. Compounding Authority And SEO (00:08:11)

9. Why Journalists Need Your Expertise (00:09:15)

10. Action Over Wishful Thinking (00:10:56)

11. A 1–3 Month PR Sprint Plan (00:12:25)

12. Metrics: Submissions To Placements (00:13:51)

13. Make A Plan And Commit (00:15:09)

14. Academy Invitation And Support (00:15:54)

154 episodes

All episodes

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