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Designer Discussions : Remodeling Business Marketing

Mirjam Lippuner, Jason Lockhart, Maria Design Appy

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Welcome to Designer Discussions, where kitchen and bath business owners get the latest training, education, and industry news to elevate their brands and attract high-quality clients. We go beyond surface-level strategies, offering proven tactics to help you stand out and succeed. Our expert hosts—Jason Lockhart, Maria from DesignAppy.com, and Mirjam Lippuner—bring insider tips, interviews, and best practices to ensure your business thrives. Whether you’re looking for expert guidance on mark ...
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The Memory Machine

Nathaniel Lockhart

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Welcome to the Memory Machine, a podcast all about the pop cultural of the past, from the 1890's to the 1990's, and beyond. Each topic has on a guest or three, going through its history and discussing our personal experiences and views on it. Host Nate Lockhart has been interested in all these old things for as long as he can remember, and is pretty excited to get out all this info out of his brain for a productive purpose.
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The PulpMX.com Show

Steve Matthes

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Motocross fans of the world connect to their sport every week on the groundbreaking PulpMX.com Show. Tune in Monday nights at 5PST/8EST for an entirely new way to get your bench racing fix.
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When economic uncertainty looms, most businesses make the critical mistake of slashing their marketing budgets first. But what if that's exactly the wrong move? In this illuminating episode, Jason shares battle-tested strategies to keep your design business visible and thriving during economic downturns—without breaking the bank. Drawing from his w…
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Aaron Plessinger has looked SPICY through two rounds of Motocross and he comes on to talk about cutting through all the BS and finally setting his goals on winning in the 450 class. Mookie is racing the outdoors as well and he comes on to talk about the heat at Hangtown and weather he actually considered cutting his hair to deal with it. Lars Linds…
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Phil comes on to talk about the eve of his Canadian MX debut for 2025 and give his thoughts on the racing from Pala. Mikkel Haarup is a nice surprise addition to the Triumph racing squad for the 2025 outdoors and had himself a nice ride at Pala, he joins us to discuss how the ride came about and what he expects of himself in this series. Jo Shimoda…
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Facing a business slowdown? Your first move shouldn't be panic—it should be strategic competitor analysis. Jason shares a powerful yet underutilized approach that helped one Dallas designer develop an entirely new revenue stream matching or exceeding her design business income. The conversation begins with a sobering reality check about social medi…
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Justin Brayton is on to talk the Supercross finale and generally his role in keeping the broadcast classy during Raceday Live. Phil Nicoletti is on in his standard role and weighs in on the RJ move in SLC. Zach Osborne joins us to talk about his new deal with Beta as brand ambassador. Larry Brooks hasn't been on in a LONG time and it's great to get…
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Ready to break free from the social media hamster wheel? This eye-opening episode tackles the uncomfortable truth about social media marketing for design professionals. Maria delivers a refreshing perspective that will transform how you approach your digital presence. For years, designers have been chasing viral moments and follower counts, hoping …
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Denver SX has passed and we have the always fast Jordon Smith on the line to talk about his eventful race. Phil Nicoletti is on to talk about the PulpMX Privateer Race as well as racing the Canadian Nationals this summer. Jess Pettis is a super fast Canadian who will be going head to head with Phil this summer and we of course. get into the 2025 Pu…
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Feeling like your social media growth has hit a wall? You're not alone. Design professionals everywhere are experiencing diminishing returns despite increased effort—low view counts, minimal engagement, and the constant pressure to pay for reach. The Designer Discussions team dives deep into this common frustration and introduces an exciting altern…
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Dylan Ferrandis got himself a 5th in East Rutherford so he's on to talk about that as well as the rough road he's been down for the last couple years but he's still looking forward. Dean Wilson , errr Grandpa Earl is on to talk about how the Factory Honda fill-in came about and what it feels like being back on the good stuff again. Filthy is on to …
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Joey Savatgy has had himself an eventful last couple weeks and he is on to talk about some of the craziness, struggles and the bright spots that he can draw from moving forward. Dad to two of the fastest siblings in history, Darren "Dazzy" Lawrence comes on to talk about his boys and his role in their career that continues as they reach even higher…
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The digital landscape is shifting rapidly, but contrary to popular belief, SEO isn't disappearing in the age of AI—it's evolving. Jason breaks down exactly how to make your website discoverable across all platforms, whether through traditional Google searches, voice commands, or AI-powered tools. At the heart of modern searchability is the E-E-A-T …
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Aaron Plessinger secured his second 450SX win of his career in an absolutely dreadful Foxboro race which saw some of the craziest action we've seen in a Supercross ever. He's on to talk about being a mud specialist and the win. Cullin Park finished the 250 race in 2nd place at Foxboro! What a ride for the fully likable privateer and a great story. …
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An incredible one-off Live PulpMX Show from Pro Circuit Headquarters in front of a Live audience! We have Mitch Payton, Kris Keefer, Bones, RV, AC, Mcadoo, Nick Wey and son Vincent, Mike Ulrich from Yamaha even… Really, what more could you imagine for a truly legendary show?! It’s story time from Pro Circuit as well as discussing Pro Circuit’s icon…
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What happens when design trends come full circle? In this illuminating conversation with kitchen designer and educator Jan Rutgers, we explore the fascinating evolutions and throwbacks dominating KBIS 2025. Having toured the show for three consecutive years, Jan shares how today's cutting-edge designs are actually sophisticated reimaginings of elem…
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Birmingham 450 Triple Crown winner, Chase Sexton comes on to talk about finally getting back on the top step after a few round of struggles. Phil Nicoletti comes on with Chase to discuss the improved starts and other current events including the news that he is now Team Kawasaki for the Canadian Nationals. Benny Bloss is on to talk his best Triple …
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Are you ready to abandon minimalism and embrace a future rich with color, texture, and sustainability? Discover how home design is evolving by 2025 as we, Maria, Miriam, and Jason, unpack the findings from the ASID trend report. We're shedding light on the shift away from monotonous gray and white palettes to spaces that celebrate wellness and comp…
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Justin Cooper locked in his best 450 finish ever in SX at Indy and he is on to talk about his growth in 2025 and what he's doing to continue to improve. Seth Hammaker has had a few years of injury and struggles since winning his first race 4 years ago but he came back in a big way at the first East West Showdown in Indy. Seth is a very down to eart…
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Ken Roczen finally did the Daytona deal in his 11th effort and we have him on to talk about reaching that incredible milestone. What a season it is turning out to be for the fan-favorite on yellow. RJ Hampshire took a big step toward righting his season with the WIN in Daytona. He joins us to talk about winning his home town race and how big that i…
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Unlock the secrets to mastering your digital life as we uncover the best apps for design professionals in 2025. Miriam, our app connoisseur, guides us through a journey of productivity and scheduling tools that promise to enhance your life without overwhelming it. We'll discuss the importance of conducting an app purge to maintain balance and welln…
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Phil Nicoletti is on in his standard role dropping off bombs and scooping the straight talk like only PHILLIP can. Coty Schock is an incredible story this series and he secured his first SX podium ever this week in Arlington and it was the 2nd step, not the 3rd! City is still improving and he's on to talk about his unlikely rise out of the state of…
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Cooper Webb stalked Kenny in Detroit and again made the pass late in the race. Coop comes on to talk about being tied for the points lead and his mindset moving on to Dallas. Levi Kitchen got the win in Detroit under some wild circumstances but hey that's racing. He's on to talk about the bittersweet win. Phil is on bringing his usual levity to the…
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Unlock the secrets of edutainment in design as we explore its evolution from classics like Sesame Street to modern platforms like TikTok and Instagram. With special guest Maria, we unravel how storytelling, engaging visuals, and interactive elements can not only captivate audiences but also build brand loyalty for designers and remodelers. Discover…
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There was a seismic shift in the series in Tampa with Malcolm Stewart winning his first 450SX ever in dominatingfashion. He comes on to talk about getting that money off his back and how cool it was to feel the support of friends, family and industry. Max Anstie cashed in on all that pre-season "flying at the test track" talk as he beat everyone el…
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Cooper Webb is finding his groove and found himself with a hole shot in race 1 of the Triple Crown in Glendale. He's on to talk all about that unfamiliar spot and how he thought of the Glendale track. Ricky Carmichael and Sam Jones teamed up to produce RC's biopic which is coming out. They are on to talk about the making of it and some of the best …
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Unleash the full potential of your 2025 marketing and PR strategies with our latest episode, where we guarantee insights that will transform your approach. Learn how to effectively reverse engineer your annual goals by tapping into the power of your ideal client avatar, as we link back to the foundational guidance of episodes 24 and 76. Join us as …
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Justin Barcia had his work cut out for him in San Diego with a hard charge from the back. JB has always been a hard worker though with no quit and he is not scared to come on and talk about it when it's not going great. JuJu Beaumer looks like a new guy through two rounds in 2025 and he secured his first win in San Diego. We talk to him about his n…
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This episode focuses on essential digital marketing trends for designers in 2025, emphasizing the significance of AI, SEO evolution, and personalized content. With insights gathered from market research, the hosts outline how these elements will shape the industry's future and offer actionable strategies for growth. • Exploring the role of AI in ma…
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The series is back! We have JuJU Beaumer's trainer/coach Davi Millsaps on the show to talk about JuJu's great debut for 2025 and get his thoughts on all the action that went down at A1. Phil Nicoletti is on to talk about not being in there heat of preparation for the season and the A1 scramble. Chase Sexton made a statement with his A1 ride. He loo…
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On this edition of the Memory Machine Podcast, Nate is joined by Lindsey Kurano, curator of electronic games at the Strong National Museum of Play in Rochester, NY! Lindsey talks all about what makes up her job, as well as her approach and philosophy that she brings to the role. Also featured: silent film side-tracks!…
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We are on the brink of yet another exciting Supercross season and we are prepping for it with of course a Filthy appearance to get his thoughts on how odd it feels to NOT be deep in preparation for the starting line himself. Chad Reed also joins the show to give his insight on the year to come. The legend, Kevin Windham is on and let's be real, if …
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Explore how to transform your design business for the better and unlock the secrets of successful collaboration in our special year-end review of Designer Discussions. Join Jason, Maria, and Mirjam as we highlight the most captivating moments of 2024, including Katie Decker's expert insights on optimizing design operations for profitability and her…
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What if you could streamline your business operations and boost your profitability with a few key strategies? Join us as Katie Decker Erickson, a multifamily and commercial designer turned business coach, unravels the secrets of implementing effective processes that keep your business running smoothly, even when team members are unavailable. Discov…
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The KING of SX Jeremy McGrath is on because obviously when you have Skip Norfolk in studio, the best glory days stories just happen naturally. Mitch Payton joins us to talk about his squad representing PC in the 2025 race year, how saying goodbye to Austin Forkner went and plenty of other topics. Let's face it, anything Mitch says, is worth the lis…
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Maximus Vohland is finally back from injury and looking to stay back this time, to finally achieve what we can all see is a high threshold for skill and success. He joins us to talk about his long torturous road to recovery and working toward 2025. Kailub Russell is back and here to tell everyone, he expects to win. Ryan Gauld is on to.... well let…
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Discover the key strategies for transforming your website into a powerful conversion tool with insights from seasoned marketing expert, Jason. His extensive experience highlights the crucial role of maintaining an updated, engaging website as the central hub for your business, rather than depending solely on social media platforms. Jason shares pra…
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Chiz comes on to talk about racing forever, his legacy and of course his weekend in Australia racing the WSX round in the SX2 class. Weege is on to talk broadcasting, racing and being an avid winner and collector-er of broadcasting awards. Justin Bogle joins us to talk Stark Varg racing in the Arenacross schedule. It's a whole new world for Bogle i…
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Can consistency in your brand's voice make or break your design business? Join us on Designer Discussions as Jason, Maria, and Mirjam unravel the secrets to building a digital brand that resonates with reliability and professionalism. Discover the art of crafting comprehensive brand guidelines, covering everything from logo variations and font styl…
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The word is finally out, Cooper Webb is now in FLY Gear and we have him on to talk all about the switch and how stoked everyone is for this new beginning. Mitchell Oldenburg is always a good interview because he says what he feels and super genuine. We talk to Freckle about WSX, his awesome looking Arby's bike and 2025. Michael Leib owner of Canvas…
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Can you imagine transforming the way you manage business tasks with just one tool? Join us as we unlock the future of design office efficiency with ChatGPT's latest advancements. This episode, featuring Maria's expert insights, promises to equip you with the knowledge to revolutionize your workflow. From structuring emails and drafting presentation…
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It's become tradition, the post Glen Helen World Vets post-mortem PulpMX Show. This year was a banger with Filthy racing and after retirement and the track was all time beat. Like a war zone. Darkside catches a lot of shrapnel on this show and it's laughs all around with the great Eric Peronnard calling in and the LEGEND, Doug Dubach. Fun FUN show!…
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Ready to get granular with your Godzilla history? Because our hosts and his guests sure are! Learn with us about the history of Godzilla on television and home media as they travel through the years of VHS, Super 8, DVD, and laserdisc, as well as their own personal memories. Couple of corrections: I said on the podcast that Godzilla vs. Megalon was…
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You read that right, we got FRO in studio for the first half! We talk to Jeff Emig about Moto-coaching. ambassador-ing, his championships, current racing and much more. Filthy is on the line to talk or complain about all of it. Josh Woods of GPF is on to talk about running his facility and what's in the future for him and also talk about current ra…
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Discover how to transform your work environment with insights from Dr. Katie Thomas, a seasoned organizational psychologist and founder of Better Work Experience. With over two decades in the field, Dr. Thomas shares her expertise on the pivotal role of leadership as the steady anchor amidst the chaos of modern work life. From navigating generation…
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J Mart comes on that "Matthew's Guy" show to talk about what he's been up to and what his future plans are. Brandon Haas of Club MX is on with us to talk about that teams program for 2025. Andy Jefferson is one of the most beloved Moto members in the sport and he comes on to talk Husky bike R&D. Kris Keefer is the man in the cohost seat! Great show…
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Can digital PR platforms truly transform your business? Tune in to uncover how the evolution of these platforms, starting with Peter Shankman's pioneering HARO, has reshaped the landscape for design professionals seeking press coverage. You'll gain insights into Shankman's latest venture, Source of Sources (SOS), which aims to rekindle HARO's origi…
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It's a post-MXdN show from Vegas. We have Eli Tomas and Cooper Webb, both of Star Racing Monster Yamaha who represented on short notice for Team USA and hauled in a respectable 2nd place at Matterley Basin. They join us to talk about their races and the experience in general. Wil Hahn is on to talk about his new role being a part of Alex Martin's T…
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Ready to revolutionize your marketing and PR game? Discover the groundbreaking Designer Discussions Academy, where we break down complicated strategies into manageable, impactful actions. This episode unveils the Academy's unique approach, led by our very own "Dr. Flankenstein" (Jason), designed to help design professionals overcome the hurdles of …
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