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Designer Discussions : Remodeling Business Marketing

Mirjam Lippuner, Jason Lockhart, Maria Design Appy

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Welcome to Designer Discussions, where kitchen and bath business owners get the latest training, education, and industry news to elevate their brands and attract high-quality clients. We go beyond surface-level strategies, offering proven tactics to help you stand out and succeed. Our expert hosts—Jason Lockhart, Maria from DesignAppy.com, and Mirjam Lippuner—bring insider tips, interviews, and best practices to ensure your business thrives. Whether you’re looking for expert guidance on mark ...
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Hey YA

Book Riot

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From great new books to favorite classic reads, from news to the latest in on-screen adaptations, Hey YA is here to elevate the exciting world of young adult lit.
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The Memory Machine

Nathaniel Lockhart

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Welcome to the Memory Machine, a podcast all about the pop cultural of the past, from the 1890's to the 1990's, and beyond. Each topic has on a guest or three, going through its history and discussing our personal experiences and views on it. Host Nate Lockhart has been interested in all these old things for as long as he can remember, and is pretty excited to get out all this info out of his brain for a productive purpose.
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show series
 
Ever wondered why design school taught you everything about color theory but nothing about growing a successful business? That glaring gap in education is exactly what The Designer's Academy addresses—and after two incredibly successful years, we're opening enrollment for our third session this October. The Academy began as a simple PR membership b…
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Kelly and Erica highlight the best of September's new YA books, including some feminist nonfiction, thrilling mysteries, goth-y fun, and more. Subscribe to the podcast via RSS, Apple Podcasts, or Spotify. To get even more YA news and recommendations, sign up for our What’s Up in YA newsletter! Ready for a cozy, bookish autumn? Let Tailored Book Rec…
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The digital landscape is shifting beneath our feet as AI reshapes how content is discovered, shared, and monetized online. For creators and business owners who've invested years building valuable online resources, this evolution presents both challenges and opportunities. In this eye-opening episode, Maria breaks down how AI systems are fundamental…
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Erica highlights some new YA genre-bending thrillers and Kelly talks with YA author Candace Fleming about her latest book, Death in the Jungle, as well as cults and YA nonfiction. Subscribe to the podcast via RSS, Apple Podcasts, or Spotify. To get even more YA news and recommendations, sign up for our What’s Up in YA newsletter! Ready for a cozy, …
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The rules of search have fundamentally changed, and businesses that don't adapt risk becoming invisible online. Gone are the days when keyword optimization alone could propel your website to the top of search results. Today, AI-powered search has revolutionized how potential clients find and evaluate businesses. When someone searches for informatio…
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Kelly and Erica discuss the latest media they've been consuming and the YA books coming out in August that they're most excited about. Subscribe to the podcast via RSS, Apple Podcasts, or Spotify. To get even more YA news and recommendations, sign up for our What’s Up in YA newsletter! Book Riot is hiring a digital content specialist! If you love b…
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Tired of endlessly creating social media content with little return? This eye-opening episode reveals how content calendars can transform from tedious scheduling tools into powerful opportunity generators for your design business. Miriam and Maria challenge the common misconception that content calendars merely help you post consistently. Instead, …
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Erica talks queer YA graphic novels you should read and Kelly speaks with author and activist Frederick Joseph. Subscribe to the podcast via RSS, Apple Podcasts, or Spotify. To get even more YA news and recommendations, sign up for our What’s Up in YA newsletter! Looking to elevate your reading life? Tailored Book Recommendations is here to help! T…
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Are you ready to revolutionize your design business's digital marketing strategy? The landscape is changing rapidly, and staying ahead means embracing sophisticated tactics that your competition hasn't mastered yet. Jason dives deep into three game-changing marketing approaches that are reshaping how successful designers connect with clients in 202…
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Danika joins Kelly this week to talk about exciting new YA books that hit shelves in June and July, as well as to talk the best YA books of 2025 so far. Subscribe to the podcast via RSS, Apple Podcasts, or Spotify. To get even more YA news and recommendations, sign up for our What’s Up in YA newsletter! Looking to elevate your reading life? Tailore…
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Struggling to generate consistent leads for your design business? The answer might be sitting right in your existing marketing toolkit. Email marketing has the potential to become your second most powerful lead generation tool after client referrals—even outperforming expensive SEO and PPC campaigns. Yet many designers watch their promising email e…
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Kelly talks with YA author L.M. Elliott about historical fiction, Watergate, and contemporary politics for teens. Subscribe to the podcast via RSS, Apple Podcasts, or Spotify. To get even more YA news and recommendations, sign up for our What’s Up in YA newsletter! Looking to elevate your reading life? Tailored Book Recommendations is here to help!…
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Unlocking the power of regional publicity could be your design business's greatest untapped marketing resource. Many designers dream of national magazine features while overlooking the goldmine in their own backyard – local publications that reach the very clients who might actually hire you. This episode shatters the common misconceptions about me…
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We're revisiting a fantastic interview from earlier this year! Kelly talks with YA author and children’s literature champion Jason Reynolds about his career, writing the inner lives of teen boys, his favorite middle grade and YA books, and more. Subscribe to the podcast via RSS, Apple Podcasts, or Spotify. To get even more YA news and recommendatio…
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When economic uncertainty looms, most businesses make the critical mistake of slashing their marketing budgets first. But what if that's exactly the wrong move? In this illuminating episode, Jason shares battle-tested strategies to keep your design business visible and thriving during economic downturns—without breaking the bank. Drawing from his w…
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It's a YA blast-from-the-past meets popular-still-for-a-reason this week. Kelly talks with E. Lockhart about the We Were Liars adaptation, and Erica talks with Rioter Danika Ellis about the 10th anniversary of Nimona. Subscribe to the podcast via RSS, Apple Podcasts, or Spotify. To get even more YA news and recommendations, sign up for our What’s U…
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Facing a business slowdown? Your first move shouldn't be panic—it should be strategic competitor analysis. Jason shares a powerful yet underutilized approach that helped one Dallas designer develop an entirely new revenue stream matching or exceeding her design business income. The conversation begins with a sobering reality check about social medi…
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Erica goes over a nice mix of new YA books by AAPI authors, while Kelly has a great convo with Erin Entrada Kelly and Kwame Mbalia, authors of the new rom-com On Again, Awkward Again. Subscribe to the podcast via RSS, Apple Podcasts, or Spotify. To get even more YA news and recommendations, sign up for our What’s Up in YA newsletter! Ready to level…
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Ready to break free from the social media hamster wheel? This eye-opening episode tackles the uncomfortable truth about social media marketing for design professionals. Maria delivers a refreshing perspective that will transform how you approach your digital presence. For years, designers have been chasing viral moments and follower counts, hoping …
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Erica shares a few new books to start the month off with. Then, we revisit a great past episode where Kelly and Erica discuss the first book of the super-popular 1980s/1990s series Sweet Valley High. We also find out who is more of a Jessica/Elizabeth. Subscribe to the podcast via RSS, Apple Podcasts, or Spotify. To get even more YA news and recomm…
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Feeling like your social media growth has hit a wall? You're not alone. Design professionals everywhere are experiencing diminishing returns despite increased effort—low view counts, minimal engagement, and the constant pressure to pay for reach. The Designer Discussions team dives deep into this common frustration and introduces an exciting altern…
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Erica gets into some cutesy/cozy YA books, and Kelly speaks to Huda Fahmy about her fictionalized memoir series. Subscribe to the podcast via RSS, Apple Podcasts, or Spotify. To get even more YA news and recommendations, sign up for our What’s Up in YA newsletter! Trust your reading list to the experts at Tailored Book Recommendations! The professi…
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The digital landscape is shifting rapidly, but contrary to popular belief, SEO isn't disappearing in the age of AI—it's evolving. Jason breaks down exactly how to make your website discoverable across all platforms, whether through traditional Google searches, voice commands, or AI-powered tools. At the heart of modern searchability is the E-E-A-T …
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Kelly and Erica discuss their most anticipated YA books coming out in April. Subscribe to the podcast via RSS, Apple Podcasts, or Spotify. To get even more YA news and recommendations, sign up for our What’s Up in YA newsletter! Trust your reading list to the experts at Tailored Book Recommendations! The professional book nerds (aka bibliologists) …
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What happens when design trends come full circle? In this illuminating conversation with kitchen designer and educator Jan Rutgers, we explore the fascinating evolutions and throwbacks dominating KBIS 2025. Having toured the show for three consecutive years, Jan shares how today's cutting-edge designs are actually sophisticated reimaginings of elem…
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Erica gets into some new YA graphic novels that she's excited about, and Kelly interviews YA author Ava Reid about her latest release, the art of homage, and being a life-long Hunger Games fan. Subscribe to the podcast via RSS, Apple Podcasts, or Spotify. To get even more YA news and recommendations, sign up for our What’s Up in YA newsletter! A ne…
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Are you ready to abandon minimalism and embrace a future rich with color, texture, and sustainability? Discover how home design is evolving by 2025 as we, Maria, Miriam, and Jason, unpack the findings from the ASID trend report. We're shedding light on the shift away from monotonous gray and white palettes to spaces that celebrate wellness and comp…
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Kelly and Erica share their picks for the best YA books coming out in March and get into a little adaptation news and horror. Subscribe to the podcast via RSS, Apple Podcasts, or Spotify. To get even more YA news and recommendations, sign up for our What’s Up in YA newsletter! Trust your reading list to the experts at Tailored Book Recommendations!…
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Unlock the secrets to mastering your digital life as we uncover the best apps for design professionals in 2025. Miriam, our app connoisseur, guides us through a journey of productivity and scheduling tools that promise to enhance your life without overwhelming it. We'll discuss the importance of conducting an app purge to maintain balance and welln…
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Kelly and Erica discuss the first book of the super-popular 1980s/1990s series Sweet Valley High. We also find out who is more of a Jessica/Elizabeth. Subscribe to the podcast via RSS, Apple Podcasts, or Spotify. To get even more YA news and recommendations, sign up for our What’s Up in YA newsletter! A new year means a new Read Harder Challenge! J…
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Kelly talks with New York Times bestselling author Gayle Forman about her new book, about the afterlife, and about the growth and evolution of YA as a category. Subscribe to the podcast via RSS, Apple Podcasts, or Spotify. To get even more YA news and recommendations, sign up for our What’s Up in YA newsletter! A new year means a new Read Harder Ch…
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Unlock the secrets of edutainment in design as we explore its evolution from classics like Sesame Street to modern platforms like TikTok and Instagram. With special guest Maria, we unravel how storytelling, engaging visuals, and interactive elements can not only captivate audiences but also build brand loyalty for designers and remodelers. Discover…
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Kelly and Erica talk about the YA books out in February they're most excited about...and maybe a demon or two. Subscribe to the podcast via RSS, Apple Podcasts, or Spotify. To get even more YA news and recommendations, sign up for our What’s Up in YA newsletter! A new year means a new Read Harder Challenge! Join us as we make our way through 24 tas…
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Unleash the full potential of your 2025 marketing and PR strategies with our latest episode, where we guarantee insights that will transform your approach. Learn how to effectively reverse engineer your annual goals by tapping into the power of your ideal client avatar, as we link back to the foundational guidance of episodes 24 and 76. Join us as …
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Kelly and Erica discuss a mega list of the best YA books of 2024, the romance bookstore boom of the last few years, and our current book club pick. Subscribe to the podcast via RSS, Apple Podcasts, or Spotify. To get even more YA news and recommendations, sign up for our What’s Up in YA newsletter! A new year means a new Read Harder Challenge! Join…
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Kelly talks with YA author and children's literature champion Jason Reynolds about his career, writing the inner lives of teen boys, his favorite middle grade and YA books, and more. Subscribe to the podcast via RSS, Apple Podcasts, or Spotify. To get even more YA news and recommendations, sign up for our What’s Up in YA newsletter! A new year mean…
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This episode focuses on essential digital marketing trends for designers in 2025, emphasizing the significance of AI, SEO evolution, and personalized content. With insights gathered from market research, the hosts outline how these elements will shape the industry's future and offer actionable strategies for growth. • Exploring the role of AI in ma…
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This week we're sharing a rerun of a favorite episode from last year in which Erica speaks with Madeline Berberian-Hutchinson about being a 16-year-old NYS and NYC Youth Poet Laureate Finalist and co-founder of a literary arts magazine, and Kelly talks with author Veronica Chambers about Ida In Love and Trouble, Black historical YA, and more. Subsc…
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On this edition of the Memory Machine Podcast, Nate is joined by Lindsey Kurano, curator of electronic games at the Strong National Museum of Play in Rochester, NY! Lindsey talks all about what makes up her job, as well as her approach and philosophy that she brings to the role. Also featured: silent film side-tracks!…
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Erica gets into some new YA fantasy graphic novels, comics, and manga she's excited to read in the new year. Subscribe to the podcast via RSS, Apple Podcasts, or Spotify. To get even more YA news and recommendations, sign up for our What’s Up in YA newsletter! A new year means a new Read Harder Challenge! Join us as we make our way through 24 tasks…
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Explore how to transform your design business for the better and unlock the secrets of successful collaboration in our special year-end review of Designer Discussions. Join Jason, Maria, and Mirjam as we highlight the most captivating moments of 2024, including Katie Decker's expert insights on optimizing design operations for profitability and her…
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What if you could streamline your business operations and boost your profitability with a few key strategies? Join us as Katie Decker Erickson, a multifamily and commercial designer turned business coach, unravels the secrets of implementing effective processes that keep your business running smoothly, even when team members are unavailable. Discov…
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Kelly and Erica discuss their year in YA reading, looking back at their favorite books and themes that emerged. Subscribe to the podcast via RSS, Apple Podcasts, or Spotify. To get even more YA news and recommendations, sign up for our What’s Up in YA newsletter! At Tailored Book Recommendations, we’ve recommended over 150,000 books to readers of e…
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This week on Hey YA, Kelly talks about five upcoming 2025 YA anthologies you'll want on your TBR. Subscribe to the podcast via RSS, Apple Podcasts, or Spotify. To get even more YA news and recommendations, sign up for our What’s Up in YA newsletter! At Tailored Book Recommendations, we’ve recommended over 150,000 books to readers of every type. And…
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Discover the key strategies for transforming your website into a powerful conversion tool with insights from seasoned marketing expert, Jason. His extensive experience highlights the crucial role of maintaining an updated, engaging website as the central hub for your business, rather than depending solely on social media platforms. Jason shares pra…
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Kelly and Erica discuss some of the YA books out in December that they're the most excited for. Subscribe to the podcast via RSS, Apple Podcasts, or Spotify. To get even more YA news and recommendations, sign up for our What’s Up in YA newsletter! At Tailored Book Recommendations, we’ve recommended over 150,000 books to readers of every type. And w…
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This week, Kelly talks with Maggie Tokuda-Hall about book banning, its impacts on teens, and what Authors Against Book Bans is doing in response. Subscribe to the podcast via RSS, Apple Podcasts, or Spotify. To get even more YA news and recommendations, sign up for our What’s Up in YA newsletter! Keep up to date with the world of books and reading …
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Can consistency in your brand's voice make or break your design business? Join us on Designer Discussions as Jason, Maria, and Mirjam unravel the secrets to building a digital brand that resonates with reliability and professionalism. Discover the art of crafting comprehensive brand guidelines, covering everything from logo variations and font styl…
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Vanessa and Erica talk about the perfect YA books to gift, plus some other little goodies for others, or—let's be real—yourself. Subscribe to the podcast via RSS, Apple Podcasts, or Spotify. To get even more YA news and recommendations, sign up for our What’s Up in YA newsletter! Keep up to date with the world of books and reading with Today in Boo…
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Erica speaks to Susen Shi, the New York Public Library's Young Adult Staff Engagement and Support Manager, about the library's list of the 50 best YA books of the year. Subscribe to the podcast via RSS, Apple Podcasts, or Spotify. To get even more YA news and recommendations, sign up for our What’s Up in YA newsletter! Keep up to date with the worl…
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