The movement towards a subscription model is picking up pace. As it should. Subscriptions give businesses and their customers more flexibility. And when customers master their underlying currency – customer usage data (a record of how services are used) – you can bill more strategically. More accuracy, transparency, and timeliness beckon. Join our host Behdad, as he speaks with Industry expert Demed L'Her about the journey to usage.

This podcast will provide you with forward-thinking strategies, and guidance on how companies are capitalizing on the growing wave of usage-based business models. Join us and industry experts as we challenge the traditional thinking surrounding data for subscriptions.

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