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Mastering the Business of Subscriptions
Manage episode 394123672 series 3547763
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If you’re offering your customers subscriptions, you’ve probably already discovered the benefits of this business model. You get recurring revenue, are able to quickly grow your customer base, and can build stronger customer relationships. But there are a few problems with subscriptions… With a “one size fits all” subscription, all customers pay the same rate, regardless of how much they use the service. As their usage increases, your costs go up, but not necessarily your revenue. Join our host Behdad, as he speaks with Industry expert Andreas Zartmann about how you can master the business of subscriptions.
This podcast will provide you with forward-thinking strategies, and guidance on how companies are capitalizing on the growing wave of usage-based business models. Join us and industry experts as we challenge the traditional thinking surrounding data for subscriptions.
Find us on your favorite podcast app to unlock the secrets of consumption-based business models.
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