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In this special episode of CX in the Wild, we’re in Frankfurt, Germany, for an engaging and unscripted conversation with David Tran, the Global Marketing Team Lead at Boehringer Ingelheim. We explore his unique insights into customer experience, patient care, and the crossover between empathy and strategy in the pharmaceutical industry.
David shares his journey from working as a community pharmacist in Australia to leading global marketing efforts for a rare pulmonary disease. We dive into the emotional and operational elements of patient care, the role of teamwork in driving CX, and the profound impact of empathy on healthcare marketing. Join us for this enlightening discussion on the intersection of marketing, healthcare, and human-centered innovation.
David Tran on LinkedIn: linkedin.com/in/davidtran2
Connect with me, Dennis Wakabayashi: linkedin.com/in/denniswakabayashi