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Rebranding isn’t just a marketing exercise, it’s a catalyst for transformation. In this episode of CX in the Wild, we explore how the smartest organizations use brand evolution to fuel growth, win new markets, and stay ahead of changing customer expectations.
From the lessons hidden inside the controversial Jaguar rebrand to the often-overlooked power of personal branding in the digital economy, this conversation uncovers why the future belongs to brands that have the courage to trigger emotion, create distinction, and lead with purpose.
We break down the mindset, the discipline, and the strategy behind rebrands that work and the change management required to make them stick. Whether for a global enterprise or a personal career path, the same truth applies: people invest in the future, not the past.

Jim Heininger on LinkedIn: linkedin.com/in/jimheininger

Learn more about Jim's work at their website: https://www.dixon-james.com/

Connect with me, Dennis Wakabayashi: linkedin.com/in/denniswakabayashi