Tips and Tricks for Reducing Customer Churn
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Ever wondered how top companies tackle churn?
Discover how Varda Tirosh, Chief Customer Officer at Optimove, implemented a unique churn management framework that has revolutionized customer retention.
Click here to watch the episode on YouTube!
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- Varda's journey to developing a game-changing churn strategy.
- The role of deep customer engagement and data in fighting churn.
- Practical steps your team can implement to enhance customer success.
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Varda Tirosh, as Optimove's Chief Customer Officer, has been at the helm of client-facing teams, including Customer Success (CS), for more than a decade. Recognized as a trailblazer in establishing CS methodologies within Israel's Hi-Tech sector and broader CS community, her innovative approaches were showcased at a prominent CS conference last year.
๐ You may connect with Varda via LinkedIn.
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๐ Read: Greg Dainesโ Customer Churn Research
๐ฅ Watch: What To Do When Mergers and Acquisitions Take Place
๐ฅ Watch: Mergers and Acquisitions Playbook for Customer Success
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https://referral-ai.com/
https://builtwith.com/
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Chapters
1. Intro (00:00:00)
2. Optimoveโs Churn Situation (00:04:03)
3. Framework - Expected vs Unexpected (00:09:17)
4. How to implement the framework (00:14:25)
5. Indicators and Making Predictions (00:16:29)
6. Is there an antidote? (00:20:41)
7. RED FLAGS (00:22:15)
8. Recommendations (00:26:49)
135 episodes