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EP3. Bank Accounts for Good, with HSBC and Wunderman Thompson
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This is the story of a group of people who work for a bank seeing an injustice and trying to fix it.
And then a whole host of other people who took that little germ of an idea and added a huge dollop of creative magic to turn it into something bigger that’s helped thousands of people.
I'm joined by Sarah Mayall, Head of Brand Marketing at HSBC, and Mike Watson, CD at Wunderman Thomson, their creative agency.
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