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EP2. Fostering creativity in-house, with Helen Jones
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Off the back of winning in-House Agency of the year at the Inside Out Awards, I chatted with Helen Jones, Creative Director at Shelter.
We talked about their recent Cost of living hacks campaign, how it came about, and then Helen shared a whole bunch of helpful ideas including:
- Selling good creative within the organisation
- Hiring creative thinkers (on a budget)
- Not being scared of research groups
- Ideas before designs – bringing agency ways of working in-house
- Always be building relationships
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Shelter
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