Benita Samuels is the founder of Benita Samuels Marketing and Communications. She combines years of experience across B2B, B2C, and non-for-profit marketing at traditional agencies with fresh thinking in the craft of marketing. Benita grew her skills in marketing for Nestle, Tyson Foods, Centrum Vitamins, and Chapstick and worked with high-profile companies such as Disney, Nickelodeon, and Warner Bros. She has also worked with a broad range of artists and celebrities including Mark Wahlberg, Billy Joel, Cindy Crawford, Kermit the Frog, and U2 among others. Benita found her ultimate place in helping thought leaders shift their perception of marketing to using LinkedIn as a marketing tool. Without a doubt, Benita is one of the most prestigious guests to join Jon Cook on Copy & Content so far. Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode. Takeaways: LinkedIn is one of the most underused resources for rising thought leaders to grow their voice. LinkedIn is not your digital resume; it’s the next extension of your brand. Not every content channel is a great fit for every brand. Show your perspective by engaging in conversations, not just comments, on LinkedIn. Resource List: Learn more about the power of LinkedIn by connecting with Benita Samuels at benitasamuels.com or on LinkedIn at linkedin.com/in/benita-samuels. Episode Production Credits: Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) Intro and Outro Voiceover Talent: Kelli Myers Background Music: Inspiring Happiness by Premium TraX