Seth Silvers started his first nonprofit at age 16 and was immediately hooked on the power of storytelling. His work with Story On empowers rising thought leaders to grow their marketing through the science and craft of great storytelling. Seth joins Copy & Content host Jon Cook on this week’s episode to talk about the nuances of telling a consistent brand story. Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode. Takeaways: It’s more important for us as rising thought leaders to show up with new content on a consistent basis than to try to create more content at an unpredictable rate. Consistency in your brand story means focusing on the core stories or memories in your business that you believe are most interesting to your audience. When it comes to the Hero’s Journey for your audience, you are not the hero; your audience is the hero, and you are the guide on your audience. Resource List: The Hero With a Thousand Faces by Joseph Campbell Sales Funnel Radio The Angie Lee Show hosted by Angie Lee (angielee.com) Are you interested in crafting a better story? Connect with Seth by visiting www.storyon.co. Episode Production Credits: Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) Intro and Outro Voiceover Talent: Kelli Myers Background Music: Inspiring Happiness by Premium TraX