Bryce Anderson is the Vice President of Business Development for Lightswitch Video. He studied film production and helped lead thousands of video productions across the U.S. and beyond over the past four years. Bryce shares his video savvy-expertise and practical tips for using video to grow your brand and share your message in 2019 and beyond on this week’s episode of the Copy & Content Podcast with Jon Cook. Do you like what you heard on Copy & Content? Subscribe, share, and review the Copy & Content Podcast on Apple Podcasts, Google Podcasts, Spotify, Stitcher, or wherever you found this episode. Takeaways: YouTube stars are the new celebrities. Everyone is becoming a video producer to some degree or another. The quality of your video is easier to forgive if you have a great message that cuts through any deficit in quality. Published videos get more plays than videos stuck in your draft folder. It may seem like a Captain Obvious statement, and yet, it’s likely you have an idea or even a recorded video you haven’t published yet because you’re stuck in perfection mode. Using quality audio is one of the best ways to improve your overall video quality. Another one of the best investments you can make with video is better understanding the equipment you already have. Having a video on your website makes you 52 times more likely to show up higher on Google. Great video isn’t about being perfect; it’s about showing the parts of your business and life that are relatable to your viewers. Resource List: Connect with Bryce and his team at Lightswitch Video by visiting lightswitch.com. Episode Production Credits: Audio Engineering: Andrew Wester, AW Audio Engineering (awaudioengineering.com) Intro and Outro Voiceover Talent: Kelli Myers Background Music: Inspiring Happiness by Premium TraX