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5 Mistakes That Sabotage Your Convenience Store Marketing & Sales Success.
Manage episode 473072105 series 3654752
When you learn to see...
•The convenience industry and its' customers DIFFERENTLY,
•Your store model and retail marketing DIFFERENTLY...
...ONLY THEN can you create new sales and growth opportunities.
Let's explore:
Why doesn't the convenience store industry grow commensurate with the growing importance of convenience in every other business category?
Are industry profits healthy or not?
Are you creating new customer value or just looking for the next Magical Product at NACS?
Are you a PASSIVE retailer and marketer? Hint: That's the root of your problems...not competitors. (They're passive too)
Are you advocating for your customers FIRST in your company...or yourself? (Amazon's Jeff Bezos advocates for customers first.)
Are you investing time and dollars into creating and marketing new customer value? How?
Why does the convenience industry RANK LAST when it comes to investing a portion of its sales into marketing? And why do industry leaders like Sheetz do the OPPOSITE?
Where do you start to create a better marketing budget?
Ideas for the industry to get itself unstuck.
And much more!
12 episodes
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