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Grow C-Store Sales & Foot Traffic Faster With SMPs (Strategic Marketing Promotions)
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What’s the fastest and easiest way to grow your convenience store sales without breaking budgets?
Answer: SMPs---Strategic Marketing Promotions.
SMPs create and communicate your convenience value to customers, then differentiate your stores to beat out competitors for sales, time after time. It’s awesome.
But here’s a secret…successful SMPs must be built strategically…from your retail vision and business ideology to work. That’s what makes them unique and irresistible to customers. (Most retailers miss this secret.)
SMPs are the best marketing tool to get customers to act, buy and return. They make your store a destination.
Since 2002, we’ve been helping retailers create and fully implement monthly SMP’s that grow sales. And I wanted to see if we can help make growing your sales easier.
I built my SMP Marketing Framework and Process during a seven-year period working for the Sheetz Chain, and it tripled sales and doubled store counts. I’m proud to say it helped catapult Sheetz into the juggernaut it is today.
Our SMPs will work for any size retailer because they are rooted in today’s most effective retail marketing fundamentals. And they are almost impossible to copy.
Our framework combines the best of CPG strategy, creative retail marketing, direct marketing tactics, LTO’s urgency, irresistible customer value, digital & media targeting, and food service offers when needed.
No other firm does what we do, the way we do it.
A little curious? Listen up.
The SMP Framework: Convenience Store Marketing Group
1: How To Find Your Starting Point: The Business Review-Where are we? Where should we go? How?
2: How To Create A Value Wheel-Why do you matter?
3. How To Create Your Competition’s Value Wheels-Why do they matter?
4: How To Place Value Wheels On A Map: Set Up Your Store’s Winning Move (Or Position)
5: How To Make Your ONE Winning Move-Check & Checkmate
6: How To Create A Promotional Plan To Communicate Your Move
7: How To Use Your Retail Ideology In Your Promotions
8: How To Create Your Media Plan That Reaches Customers
9. How To Share Your Plan With The Store Operations Team: Retail Jihad
10: How To Measure Results: Your Future Is Born Here - Learning, Rinse, Repeat
BONUS: How To Get Faster Results-One Hack
12 episodes
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