The perfect email structure can dramatically improve estimate conversions and payment times while reducing back-and-forth communications with clients. Clark Turner breaks down his proven four-paragraph estimate email formula and two-paragraph invoice email approach that builds trust, answers questions before they're asked, and moves clients toward decisions.
• Estimate emails should follow a four-paragraph structure: excitement, explanation, next steps, excitement
• First paragraph creates personal connection and shows genuine enthusiasm for their project
• Second paragraph explains estimate details, addresses potential questions, and clarifies assumptions
• Third paragraph lays out clear next steps and gently pushes for the next decision
• Final paragraph reinforces enthusiasm and personal connection
• Invoice emails should first update clients on project status before explaining invoice details
• Proactively addressing questions saves time by avoiding multiple follow-up emails
• These structured emails build trust by demonstrating professionalism and attention to detail
• AI can help polish language, but can't replace the strategic thinking in crafting these communications
• Two extra minutes of email writing can significantly improve conversion rates and client relationships
For questions on client communication strategies or other business coaching assistance, visit prostruct360.com and use the contact page to get in touch with Clark directly.
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